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A Marketing Medium – can there be such a thing?

Posted on 14 Apr 2009 | Author Stefanie | Comments 3 comments | Tags

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A Marketing Medium – can there be such a thing?

My inner circle mastermind group met for its first annual live meeting in beautiful sunny San Diego.  All I can say is …wow!

Intellectually I’ve known how powerful mastermind groups can be, especially if the dynamic is right, the people in the group are amazing, and ours hits all elements, but I never truly understood the power of them until last week.

I knew that Jack Canfield (co-author of Chicken soup for the soul) has been using them for over 25 years as well as John Assaraf (street kid millionaire) for 30 years, but I didn’t “get it” until now.  And now that I’ve had the taste – there is no turning back.  

Let me tell you what happened…

This year, for the first time I offered my database only, a chance to work with me one-on-one for 12 months, beginning in January – I knew I was on to something when it sold out in 2 days.  

Each month we would meet on the phone as a group, talk shop, share success secrets and be each other’s business confidants.  On these calls we would offer each other solutions, feedback and accountability.  I know with most mastermind groups it ends there.  And for most, that’s all they can expect, but I wanted my inner circle group to be MEGA successful so then I offered free monthly private one-on-one mentoring calls with me to plan their direction and marketing strategies.  This alone was worth $5,000 month, but I did not charge a dime for it.

So far, people were progressing and gaining clarity in their business and implementing powerful ideas.

But last week we did our first in-person event and wow – more breakthroughs happened in 2 days than all the previous weeks, and believe me, each person was already making incredible progress.

12 of us gathered in the sunshine, right on the beach, in our own private room with french doors that opened to the beach, and wall to wall windows.  On day one I gave everyone a plan and strategy to “reverse goal set” their yearly goal, and they had to break down and schedule the next 4 months activities that would forward their goal.  This really helped people to break down BIG ideas into small achievable steps.  It also provided commitment to their goals as it was put inside a calendar.  Doing so provides commitment, but also it gave them dates to look at when certain tasks would be achieved, which made them that more real – which is important.

I provided the strategy and rules and exact plan they needed to follow to do this properly and now everyone is guaranteed new income within 8 weeks (if not sooner).  And that was only the first hour of the event.

We had some more group and solo exercises designed specifically  to move people forward, as well as provide never before revealed before success tips.  And throughout the 2 days EACH member of the group received their own  “stage” front and center where the whole group focused on them and their business.

That just blew people away.

In those 2 days people went from not knowing what business they wanted to being totally clear, even with a brand message, joint venture partners, and a powerful marketing strategy!  Others who knew where they were going received huge strategies that will bring them incredible income this year.  Many had their business ideas turned inside out and what came out was EVEN BETTER than they could have imagined.

One person said in 10 minutes he received the idea he’d been working on for 2 years.  He could have happily gone home right then, but of course, he stayed and received even more ‘take-home’ breakthroughs.

It was so powerful to see the energy in the room change when a “great idea” came about versus an average one.  It was so powerful to see EACH person contributing and firing off ideas to the person who could not write fast enough with all that they were receiving.

Because I mentor on the phone most of the time, people said they got a kick out of watching my face, watching the wheels turning just before I would spit out a major plan or idea for the person on the main stage.  They were saying it was wild that I could zero in on a seed of an idea or the missing piece EVERY single time, for every single person.  In fact they started calling me the “marketing medium” which perhaps now will become my new tag line because they said it was so spooky, like my ideas were being channeled.  I laughed at first, then realized what a deep compliment that really is.  And really, all brilliant ideas and inspiration does come from somewhere don’t they?

Personally I learned quite a bit about myself and my journey.  I have a confession to make, I really believed when I created this that this would be the one and only mastermind group I would ever create.  But this was such a powerful way for people to learn, I think it is so important for growth and I hope I can find a way to continue with it every year.

Many people in the room said this was the BEST business seminar they had ever attended and many had paid 10x as much to be in other seminars  and other mastermind groups from well known people who charge $20,000 just to have a conversation with them.  So again I was thrilled.  Everyone said I should have charged double – and perhaps next year I will (and as always perhaps give a discount to returning members).

Now everyone is right on track, in fact they zipped ahead by about 5 miles in 2 days and I can’t wait for the next live event as everyone will be in a new place.  I already offered free training to my members on anything they want for the next event and I am looking forward to it.

Now we are indeed a family.  

How powerful is that?

Now, success is simply step on their journey, a done deal.

Learn more: http://www.stefaniehartman.com/circle/  

 

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