I was recently on a Private JV Club student call, and we were brainstorming about the idea: Who is your Best Client or Customer?
This is an exercise that I give to entrepreneurs to be able to profile their best client/customer and use it as a way to amp up their targeted marketing.
Normally I would have them do this by looking at their past clients and “profiling” just like on CSI Crime Show, profiling who is their best client, the ones who spend the most amount of money and are the least trouble to deal with (plus more detail on how to duplicate them and market to them). But you get the idea and you don’t guess – you use your sales reports to actually find out.
But on this consulting call, one of the people that was creating this profile of their best client/customer didn’t actually have a mailing list or past customer base yet, so we started coming up with other ideas of how to best figure out how to do targeted marketing for her business. Continue Reading
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