Stefanie Hartman In The Press

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What Kind of Heart Are You Showing in Your Advertising Techniques?

Posted on 01 Dec 2012 | Author Stefanie | Comments 5 comments | Tags

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What Kind of Heart Are You Showing in Your Advertising Techniques?

According to a Yale psychology department study, there are ten words you should be using in your advertising techniques to get the most powerful responses:

New, Save, Safety, Proven, Love, Discover, Guarantee, Health, Results, and You (which was listed as the most powerful above all!)

As a marketer, knowing these types of things always interests me, but as one who’s interested in the ‘heart’ of business, I’m just fascinated as the feelings behind why these words are so powerful in advertising.

It can be all too easy for any marketer to fall into the trap of making it ‘about me’. I think a lot of that is simply ingrained in us from the older days of advertising – the lack mentality and desperation to say ‘Look at me! Look at me!’ where the one who shows the most glitter gets ahead.

It can be very difficult to trust your marketing on the strength of who you are and the foundation of quality that you provide when you’re living on the fear that someone else may get ahead!

But think about it – if you can provide something unique and novel, your product or service is going to shout ‘NEW’ and ‘DISCOVER’ louder than any of your copy will. If you can offer testimonials and give your honest word to stand behind your product or service, ‘PROVEN’, ‘RESULTS’, ‘SAFETY’ and ‘GUARANTEE’ are spoken out for you.

If your true desire is to make honest money with something you know your audience can afford and pay happily, they’re going to know that they’re SAVING, and while not everything has to do with HEALTH, any product or service you create that contributes to overall balance is going to have an affect there too.

LOVE, of course, can literally show through everything you do – and the more you love what you’re doing and who you’re doing it for, the greater the power of that word will pervade throughout every aspect of your business.

And YOU, of course – your client or customer – they’ll know right away if it’s all about them or not as soon as they stumble across your marketing efforts!

Does this mean you should never use these words in your copy or advertising techniques, simply letting your product or service speak for itself? Continue Reading

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Is Your Small Business Plan Driving You Into an Early Grave?

Posted on 29 May 2009 | Author Stefanie | Comments 1 comment | Tags

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Is Your Small Business Plan Driving You Into an Early Grave?
How Would You Like to be Able to Take Off for Awhile?

Sending a shout-out to all of you I’ve heard from on the Blog, Facebook and Twitter while I’ve been here having a blast in New York!  I’ve been meeting so many great people and having such a fun time – it’s been great!

But you know me of course…my mind is always on marketing!  Even while I’m here learning all I can, the wheels are turning for my soon-to-be-unveiled plan that is gonna blow your socks off!

If you’re dying of curiosity, I promise it’s coming so soon…but just to get you thinking…

Have you ever thought about hiring a virtual assistant, but really just feel like you don’t have the funds for it? Are you stuck in the entrepreneurial grind of running yourself ragged trying to do everything in your small business plan – by yourself – and yet you still feel like you’re falling behind?

I’ve seen it happen too many times (to myself and others) – and I decided it has to stop! Continue Reading

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