Stefanie Hartman In The Press

Tag Archive | "Social Marketing"

New Rules for Old Marketing Strategies

Posted on 18 Aug 2014 | Author Stefanie | Comments No comments | Tags

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New Rules for Old Marketing StrategiesThere’s no denying it. Marketing strategies have changed, and they’ve changed a lot. While the role of marketing may not have changed – in that the goal is still to meet the needs and wants of consumers — other factors such as corporate attitude, marketing approaches — not to mention marketing function — and the power dynamic between buyer and seller certainly have. These extensive changes are, for the most part, due to the rapid evolution of technology.

The changes in technology are doubling its pace each year. Today’s marketers are now faced with the additional challenge of working with devices that allow consumers quick and easy access to an endless portal. This facilitated and evolving technology has changed the way businesses connect, collect information and interact. In an attempt to keep up, experts suggest doing whatever it takes:

Marketing team to research department
There was a time employees looked forward to the annual marketing conference, the conference that was arranged each year to educate staff on the latest business advancements. Today, however, your business’s marketing team should really be a research department. Marketing techniques and online tools are advancing at a record pace, again, almost doubling each year, making that annual conference insufficient. Cutting edge marketing is demanding and so is keeping up with all the latest platforms that can help your business.

Change to accommodate social media
There’s a new operator in town and it’s called the consumer. There was a time when marketing was not social, which meant the rest of the business didn’t revolve around what the marketing department did…or didn’t do. Today, however, that is not the case. Social media means your company needs to be an open book. It needs to be social, interactive and responsive.

Exchange old marketing slogans for new multimedia
This new marketing world has experienced a shift from punchy marketing slogans to multimedia content that moves people. To keep your company in the game, consider hiring creative talent that can produce videos, broadcast media, implement technical skills and write content that is meaningful.

On the other side of the marketing coin lies an element that has not changed: a unique selling proposition. It’s just as important now as it was before to be extraordinary, meaningful and to deliver on your promise. Making the effort to always create a better user experience will often result in a repeat user experience.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Stuart Miles / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

Popularity: 1% [?]

Online Marketing Tip: Learn to Like Google+

Posted on 15 Aug 2014 | Author Stefanie | Comments No comments | Tags

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Online Marketing Tip: Learn to Like Google+These days our devices may be overloaded with platform choices and knowing which ones to choose can be overwhelming. However, making hasty decisions could cost you in the long run, especially if you’re involved in online marketing.  Although there are other social media networks known for their ability to share and comment, Google+ continues to gain popularity.

While some joke that only Google employees use Google+, this fast-growing social sharing option has exceeded 540 million users, 300 million of which are active on a monthly basis. Not exactly the Google ghost town others are claiming. Aside from posting and plusing, Google is also a leader in search engine optimization and Google Authorship, two important factors any content marketer needs to care about. Moreover, Google is responsible for Google images, drive, docs, gmail, YouTube and analytics, and are not the networking site to ignore.

Google co-founder Larry Page admits that sooner or later, those ignoring Google+ will suffer the consequences: Google search will in turn, ignore you. While some remain adamant that G+ is nothing more than Google’s attempt to clone Facebook, the site has grown invaluable to millions for its sharing, learning and networking, not to mention content marketing.

Here are a few G+ facts that you need to know:
•    Between May and October of 2013, Google+ experienced a 58 percent increase in users.
•    Google+ is not just another interactive website. While it offers social interaction, it is part of an enormous network that includes, aside from the listed above, Google maps, earth, wallet, finance and Google search. Google Search is likely the most important feature non-G+ users may want to keep in mind.
•    Google’s search algorithm looks for engagement and response and relevance and already favors content that originates in Google+.
•    Content that is original, as well as site users that post regularly, rank higher in Google Search.
•    Google+ is an excellent resource for businesses – not only techies. It is quickly becoming the place for large corporations, management, technology, small businesses and international companies to connect and influence.

While Google admits there is a steep learning curve to G+ and have made efforts to simplify its platform, some still feel it’s too complicated. This is where hiring a professional content management coach can work to your benefit. An experienced professional can save you a lot of time and frustration by seamlessly integrating your brand into other Google products, such as Google Apps for business. As Google says, this is one platform where you get out what you put in!


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Wikipedia

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

Popularity: 1% [?]

Is It True? Are Business Women Dominating the Social Media World? Yes, Say Experts

Posted on 14 Aug 2014 | Author Stefanie | Comments No comments | Tags

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Is It True? Are Business Women Dominating the Social Media World? Yes, Say Experts It’s difficult not to notice how technology and social media have affected the lives of nearly everyone. In our heads-down society – as we text and tweet away – it’s hard not to get caught up in the social media storm. It’s enough to leave anyone wondering who then, are these people buzzing through the lines of our lives? You may be surprised (or not) to learn it’s women, not men, who lead the pack when it comes to online socializing.

The lead is so large, in fact, that experts say women now dominate nearly every social media network out there. As with all rules, there’s always an exception, and in this case, it’s LinkedIn. This professional networking site is the one place where male users outnumber their female counterparts. Otherwise, sites such as Tumblr, Instagram, Facebook, Twitter and Pinterest boast more women than men. And not just by small margins.

According to sources such as Burst Media and Pew Research Center, women are taking over social media. Statistics show that 76 percent of adult American women are Facebook users, checking their account multiple times a day. This compared to 66 percent of U.S. men admitting to be avid Facebook users, of which only 33 percent log in to their account on a daily basis.

Research concludes that American women are the top social media users. This includes all social media platforms. The statistics look something like this:

  • Pinterest: Women 33% Men 8%
  • Facebook: Women 76% Men 66%
  • Twitter: Women 18% Men 17%
  • Tumblr: Women 54% Men 46%
  • Instagram: Women 20% Men 15%
  • LinkedIn: Women 19% Men 24%

Not only do women utilize social media platforms more than men, they use social media on a daily basis. Stats show that 30 percent of American women use social media several times a day compared to only 16% of American men. This means, of course, that it’s women who are more likely to interact with business brands online. Studies have found the average female consumer looks something like this:

  • Access offers and coupons: Women 53% Men 36%
  • Makes comments: Women 28% Men 25%
  • Shows online support: Women 54% Men 44%
  • Stay current: Women 39% Men 33%

Women are also known to access more news through social media platforms than men. Findings show that 58 percent of American women get their daily news via social media, compared to about 42 percent of American men. Are you wondering where these women go for their daily feed? Approximately 58 percent head to Facebook (compared to 42 percent of men), while 52 percent prefer Google Plus, compared to 48 percent of men.

Women are also leading the trend when it comes to mobility, with 46 percent preferring smartphones and 32 percent relying on Tablets. This has lead marketing managers and businesses of every niche to realize that women are driving the growth of visually-based social media and are likely to continue dominating the online world for years to come.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Stuart Miles / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

Popularity: 1% [?]

Do You Have Bad Social Media Habits? Find Out What Common Mistakes Businesses Are Making

Posted on 13 Aug 2014 | Author Stefanie | Comments No comments | Tags

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Do You Have Bad Social Media Habits? Find Out What Common Mistakes Businesses Are MakingWe all know how important social media is to the success of our business, but have you ever given thought to if you’re doing it correctly?  You may be surprised to learn that a great many social media users are not conducting themselves appropriately when it comes to online etiquette.

If you didn’t even know there was such as thing – as social media etiquette – you’re not alone. Turns out many businesses are conducting annoying social media habits. Here is a list of the most common inappropriate uses of social media and how these habits could be ineffectively, affecting you.

Too much talk
While the basis of social media is its interactive nature, one of the most common mistakes businesses make is to talk too much about themselves and their business. Offering valuable information to the point consumers can respond in kind, should be your goal. However, a lot of people post self-congratulatory updates and tweets that give readers the impression you’re only interested in you.

Failing to post at all

Perhaps you’ve finally resolved to not over-talk, but be careful about wandering to the extreme opposite end by not posting at all. Social media researchers have noticed a trend in those who let a few days slip past with any tweet or post. Once they do get back online they overdo it. Overcompensating is an excellent way to make your posting matters worse. It’s better to schedule posts or pace your tweets by using scheduling tools such as Hootsuite or Buffer.

Requesting a share
While one goal of social media is to spread your word, many users admit that being asked to share or retweet posts is annoying. Making the request is seen as needy and has the opposite effect you want, in that it tends to discourage others from sharing your post. If you’re sending the right content with the right people, they’ll voluntarily share.

Ignoring inquiries
Nearly every one of us has, at some time, been ignored by a company and can relate to the dissatisfying experience that came from it. Ignoring inquiries and neglecting to respond to your online customers is a mistake some businesses are making. If you have business-related inquiries streaming in from your social media pages, it’s just as important to answer them as if they were questioning you live and in person.

Overusing hashtags
Innovative techies are constantly introducing new ways for us to make every post and tweet count. Hashtags are a great way to help your content be found. They are also helpful for sorting, compiling and categorizing online information that users are looking for. But inundating your post with multiple hashtags only clogs up your post and comes across as unprofessional. A great rule of thumb is to limit yourself to two hashtags at a time.

Practicing proper social media etiquette is one of the easiest ways to get favorable online results for your efforts. Always remember you represent your brand, so be mindful of posting inappropriate material and always respond to your audience in a calm, friendly manner to gain all the marketing benefits offered by online platforms.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Kddpavumba / Free Digital Photos

Popularity: 1% [?]

3 Core Marketing Skills Everyone Should Learn

Posted on 08 Apr 2014 | Author Stefanie | Comments No comments | Tags

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3 Core Marketing Skills Everyone Should LearnIf you have a business then you have, by default, a role to play in its marketing. Today’s competitive world has made marketing an integral part of the function of a business. Whether you run a small business, own a large company or want to promote a book, you will need to include smart marketing into your daily work routine.

Since marketing can be a complicated subject, many entrepreneurs feel it is best left up to the experts. However, it is possible for every business person to gain at least a few of the core skills necessary to generate successful results.

Get to know Pareto’s Principal
It’s likely you already know this principal but refer to it as many others do, which is the 80/20 rule. Originally it was the mathematical formula created by Vifredo Pareto to describe the wealth of the world: that 20 percent of the population had 80 percent of the wealth.

In business, the 80/20 rule is equally as important for savvy entrepreneurs to recognize that 80 percent of their sales will come from 20 percent of their customers. Understanding where your potential sales lie and where they inevitably come from will tell you what customers to target and thus, where to aim your marketing efforts.

Learn how marketing and communication go hand-in-hand
When you’re trying to market your brand, communication is everything. If you do not possess the ability to get your message out, to entice or attract an audience, it’s quite likely your business will not survive. The communication aspect of marketing is about understanding the needs of your customers and potential audience. Nearly every successful marketing strategy contains a healthy mixture of press advertising, email marketing and those traditional face-to-face luncheons.

Get social!
If you’re still digging both feet in the ground in an attempt to avoid being part of the online phenomena, you need to reconsider. It’s imperative you, or at the very least, your brand, join in the world of social media. If you truly do not enjoy social media – numerous statistics show that women are much more ‘social’, both in person and online, than men – then hire a professional social media marketer.

Regardless of how you feel about it, social media marketing tools are extremely powerful marketing tools that a modern business cannot afford to ignore. Use social media to your advantage by setting up an online page. From there you will be able to collect invaluable consumer information, participate in direct conversations with people and capture vital feedback for no cost other than your time.

Over that last decade, technology has entered the lives of nearly every person on the planet, changing the way we do business. While those all-important traditional business skills certainly continue to hold value, it’s the skills of the modern marketer that will get your business ahead.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Kookkai_nak / Free Digital Photos

Popularity: 1% [?]

Video – Social Media Campaign Example

Posted on 22 Nov 2011 | Author Stefanie | Comments 7 comments | Tags

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This short video came across my desk this morning, and if you have 5 minutes, it is a great social media business video to watch.

You will see how one airline company a fun social media campaign that succeeded to not only build a solid relationship with its customers (social media’s main purpose) but to also create a major buzz campaign for the company itself.

Plus I think it’s a great example of how to do an on-line campaign that brings offline smiles to people.  An online/offline combination campaign is my favorite one to do. They did well.

Video – Social Media Campaign Example

Popularity: 6% [?]

Social Marketing

Posted on 15 Mar 2010 | Author Stefanie | Comments 1 comment | Tags

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Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore.

Popularity: 10% [?]

What to do if your New Years sucks!

Posted on 06 Jan 2010 | Author Stefanie | Comments 24 comments | Tags

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Ok, this is a strange blog post I know, but hey- sometimes it happens – and this year – boy did it ever happen to me.  So I’m figuring that you may have had a similar bad start to the year – maybe not this year, but at least once in your life – and if you did – please share it with me and if there were any lessons learned.  And I tell you what –  the best 3 stories will get a special prize!  But – hey I may win my own prize.

But I figure if my first day was this bad in the New Year, then the rest of the year should be GREAT!  Just getting it all out in the beginning.

So here’s what happened…

December office was busy, trying to shut down for the holiday plans, the “holidays “(really we need another word here) were also at a fast pace as my family chose to split up the festivities this year, so it was 3 days of prep and 5 days of different cities and celebrating (not including new years).  But I love the holidays, giving presents and feeling all the warm vibes of the season, so I was tired but enjoyed it.  But I did feel I was trying to make everyone else happy and exhausted myself in the process. That’s sign #1.

But then I came down with a 2 week sinus affection that didn’t allow me to sleep, eat or breathe properly.  I had black eyes from this infection. And I am the person who doesn’t get colds even when I have sick people around me, so it was surprising.  Perhaps a sign to slow down.

During this time I also found out that a good friend of mine died and I attended the funeral and Shiva.  So that was a hard reminder that love and friendships are precious.  It was also a reminder that we’re all on a silent egg timer and we never know when the bell will ring for us.

A few days later I return to work and a business deal and relationship I am deeply involved in (and really enjoy) seems to have gone to hell in a hand basket (who made up this expression, it’s really good).  I am hoping this will end on a positive note, but the journey to get there is really horribly difficult, time costly and dragged me down emotionally for 3 days where I couldn’t even move – which is weird as I am typically the girl you call in any traumatic experience.  I am a rock and a strong guide in tough situations.  I was a crisis manager for pete-sake!  I can handle pressure.

But I must have been so sick, so exhausted and overwhelmed by the feeling of being let down, that it contributed to my emotional state.   In fact I almost missed New Years over it because I was so devastated by their actions.  Mostly because when they were really making big mistakes and I covered for them and was as forgiving as Mother Theresa.  Why don’t people appreciate or remember those things?  Do we have to be feared in business to get respect and appreciation?   I should be furious but I mostly feel disappointed.  I rationalize it thinking that even good people can do strange actions when they are emotionally or financially struggling, it helps people act from fear and lash out at others.

That same day (my first day back to work), my staff accidentally erased 3 of my main business websites.  Thank god for back-ups!!  This has created a few days of me trying not to panic, but it is slowly being resolved as we speak. But I couldn’t get mad because who can get upset at someone who is more upset at themselves, than I could ever be?  Mistakes can happen.

Then for some strange reason my outlook refused to open, so I had no way of looking at past, present or future emails.  Weird.  It later repaired itself.  It may have been a sign to walk away.

Did I mention that my grandmother is ill?

Seriously, I’m not sure you can top 8 years of work being wiped out in 1 day, a death of a friend, a possible end to a part of a business I enjoyed, computer failures and feeling like crap? – but hey you can try.  Be my guest.

So what do I take from all this????  Well you may have more enlightening answers (and if you do please send them my way).

Here was my thought process:

Ok, someone cursed me.

Ok, everyone but me is crazy.

Ok, I must suck at business.

Ok, I must be the crazy one and don’t see it.  Well, I am talking to myself here.

Jeez, I am dehydrated from crying.  Can someone get dehydrated from tears? 

Ok, maybe a possible (hopefully not) end to a partnership deal, my business being deleted is a signal for me to become a vet.  I love animals – but no, can’t operate on them.  Vet is out – plus I don’t look good in white, I need more color. 

Hmmm, Ok, I should go back to bed, and hide under the covers until I can smell tulips in March.  Hopefully my husband will remember to keep feeding our dog.  He probably won’t. Damn!  I have to get out of bed.

Ok, am I going to let this get me down???       Hell yes! 

……Ok, try again, am I going to let this get me down and quit?      Well, maybe I can look at the positives; maybe SOME people still love me.  Maybe I shouldn’t take this one weird week as the representative of my 8 years of doing good work on the planet and helping so many people find their way and reach for more.    Ok, feeling better.

Getting Proper Perspective Back
Why is it I pay more attention to negative actions of a few, than the many more positives?  I know why, because I try so hard to please everyone, and it just doesn’t work all the time.

Maybe the world has better things to do than single me out for a take-down, after all, I’m not one of the bad guys – just an imperfect woman trying to be perfect 24/7 and make the lives of others a better place.  Bound to make some errors, maybe I have.  Maybe I should forgive others and forgive myself.  Hmm, good start.  That feels better.

Next – look at the bright side:  Ok, I have my health back, which is so important.  My personal relationships are great right now.  My dog is super cute and definitely still loves me.

I have incredible circle of people in my group this year – really top notch and include some of my favorite people.  I am also looking forward to seeing my new MIT members change & grow and helping them along the way like a proud mum.

I may have lost 3 pounds from my cold, which makes up for the chocolate binge on the 3 days I was feeling sorry for myself and not getting off my sofa.  Ok, I’m on to caramels now – and I am currently accepting chocolate or caramel donations.

I am also reminded of an email my good friend, our fabulous MIT coach and circle member Nat said to me last year.  He said his computer froze, and at first he panicked – but then he sought to see the beauty and positive in his situation.  He realized that all he needed to do was do a “de-fragmentation” repair on his computer – this also mirrored his office.  So he took this spare time to clean up all the bits of paper and stuff cluttering up his office and felt a weight lift.  Both he and his computer got a clean-up that day.

So taking Nat’s advice (after all not only is he a rocking MIT Coach, but he is also a Buddhist monk and entrepreneur.  That’s a strong combination) I reflected …

… And thought- if my whole business disappeared (which it did temporarily) – would I be ok?   Yes, I can rebuild.  I would find a way.  Or maybe this is a wake-up call that I should look at changing the program and starting with a fresh perspective.  I have been meaning to do updates.  Or maybe start something totally new.  Is there something else I have been meaning to do?  Is there a new path?

Regarding the deal and partnership that I so treasured… I will keep in my thoughts that both my partner and I will be very happy with whatever the outcome or resolution may be and remain friends and still send each other business.  Perhaps letting go is good – even though it scares me and fills me with unanswered questions about the future.

This also made me realize – when things went – poof! Gone!  That we have a CHOICE to be here.  We have a choice to keep offering the same programs or start again from scratch or even change what we do every day. No one is forcing you to stay at your job, even though it may feel like that sometimes.   We always have a CHOICE to look for new solutions or not. 

It made me remember that in ANY industry you will meet villains, saints and people who do things you just don’t understand (out of fear, jealousy, negative belief systems or desperation), so accept that.  There will be people you help who may resent you for your help later.  I think dogs are the only animals that won’t bite you after you feed them.  People unfortunately can sometimes.  What’s with the dog theme here?

Letting Go Of My Maps
I don’t have everything planned to perfection as I typically do at this time of year.  I choose to not feel panicked about that.  Ok, I repeat, I choose not to feel panicked (I feel like Dorothy clicking her heels and deeply concentrating here – this is hard).   After all I think if there is one life lesson Stefanie Hartman is supposed to learn it’s that you can TRUST life more.  Life has a way of working out.  Life has its own map & timeline.   I hate not having full direction by now, not seeing what is to come.  I can adjust plans, but I typically need to have some direction.  I love maps!  So I’m easing up on that somewhat.  Yes I will identify a few goals, but if I don’t know where my next income is going to be made I will TRUST more that it will (back to the shoes clicking).

Letting Go & Taking a Stand for Me
I will not compare myself or my progress to others as that only ends badly.  I just realized that when I compare myself to others, I never compare to those ‘below’ me, just ‘above’ me (basically whoever has something I would also like to have)?   Really this is not a fair comparison without the two perspectives.   While there will be people smarter, more successful, “luckier”, prettier, taller, whatever, there will also be people whose life you would never trade for.  Many people have greater challenges and discomfort or pain.  I will remember the bigger picture and be grateful every day. 

There are very successful people who can feel like failures because they hold themselves to ridiculous standards or ‘fail’ their own self-imposed timelines.  I do not want to be one of them.

I will also retain my own successes in my mind and heart with personal pride and not let my achievements diminish as soon as they are accomplished for fear of being egotistical.  Being happy for myself is not a negative thing, especially when I am genuinely happy for those around me too.  I will no longer put my own happiness in second, third or fourth place.

I will continue to run my business in a way I am proud of, even if others are “getting ahead” faster through not so pleasant methods. 

I will be proud of myself and TRUST that my life has its own timeline and I cannot plan everything.

I will stretch time and spend 8 hours a month connecting with a business & personal relationships – out of the blue.  Telling them how much I care for them.

I will not hold onto what I think ‘should happen’ with a tight grip, even if I am sad or have fear – as I will trust that if it is not meant to work out (no matter what it is), gripping it will only give me a hand cramp and waste time and energy.   Letting things fall where they may, makes room for something better that I may never have even imagined.

It is possible that the plan I have is not as great as the plan the universe has.  I am betting on you universe – so now’s your chance. 

I will do more things in love of life and in spite of fear.

Humanity has gotten me down a bit this past year, so maybe I should add a project that will show the charitable and unexpected sides of people, or do something to help rescue distressed animals.  I will meditate on this.  Having a positive project may be good for me.

I will learn how to meditate.

I will continue to take the risk of opening myself up to the world (and who ever reads this, thank you), keep being transparent, VULNERABLE and real – and hope that I don’t need to be ‘perfect’ and a shark for others to see that while I have vulnerable moments I have many more moments of great strength, that in fact being vulnerable, not putting on a persona in public takes great courage and strength. 

I will try not to take to heart the 1 or 2 negative emails I get from people every so often.  I will instead put more weight on the hundreds of positive ones.

I will let myself be wrong occasionally and forgive myself.  I will forgive others as well.

Whenever I feel fear, I will remember its ‘made up’, not real, and I will trust more.

I will work on getting my body into a gym, and getting my mind/soul into some fun activities as well as some soul searching.

I will go and get some more chocolate caramels because I just missed lunch.

I will not be so hard on myself.

I will keep my sense of humor…it may be the last thing I take with me on earth.

Foreshadow: I‘m thinking my next year’s blog post may be about visiting the dentist from all these milk duds I am eating.  Ok I’m done with eating chocolate – free milk dud boxes for those who think they can top this!

Maybe if I keep saying MILK DUDS the company will sponsor my blog, milk duds, milk duds, and no calls yet…I will keep trying later.

Thanks for listening…..

Your friend, mentor (hopefully still after this crazy blog post) and person who may be YOUR biggest fan and cheerleader,

Stefanie Hartman

PS – Please post your proper email address as will will be contacting the winners!

Popularity: 4% [?]

A Busy Month

Posted on 15 Sep 2009 | Author Stefanie | Comments No comments | Tags

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OK. What happened this month?  August was fun, then for some reason everyone I know practically contacted me or is doing something this month. Typically we promote maybe 2-4 events per year for others, so if its weirding you out that this past week we’ve sent 3 – then don’t worry its weirding me out too.    Bu the good news is they are all REALLY cool events that I just wanted to make you aware of (as personally I hate missing out on stuff).

Here’s some things that we are going too:

Will I see you at any of them?  If so, please let me know or find me at the events so I can meet you and make powerful introductions for you.

September 25th – 27th – My Mastermind Group meets in Vancouver – we’re all EXCITED about it. This is a CLOSED event. You can’t even peek into our windows.

Monday Sept 28th – I am speaking at Dov Baron’s $5,000 person event (which I got you 80% off which is amazing) in Richmond so take advantage of it. www.tinyurl.com/qwm-stefanie

Sept 30th – Oct 4th – Engage Now event (see below) in Calgary Alberta. I’ve been invited to dine with Branson, which is hard to pass up, but I am not sure I can do so much traveling in this time, I will have to decide tomorrow.  But if you want to attend you should go as this sounds like a really unique event. See below for details but the Dali Lama, Richard Branson and other mega authors will be there. www.stefaniehartman.com/recommendation/engagenow

October 10/11 – I will have a booth at a San Diego Social Media Conference. Should be interesting.  It’s been awhile since I was a “booth babe”.  But my partner and I are showing off and pre-viewing our social media set up and marketing package there (which we’re not making public till Oct/Nov).

October 30/31 – I will have booth & will be speaking at Rick Frishman’s Author 101 event in Vegas. It’s a smaller more intimate event – will be cool to meet people. PLUS it’s Halloween so I may be partying in Vegas (without my husband which is funny – well not funny for him) or I will have a quiet dinner with my business partner and maybe clients and cool people. www.stefaniehartman.com/recommendation/author101  Either way that’s probably what I’ll tell him I’m doing- oops, I think he’s on this mailing list too.

Today, let me tell you about the Engage Now event:

My friend Gail is putting this together and as a favor to her and Jill who’s also helping out, I wanted to let you know about it.  It certainly is an unusual event that may not come around again.

As I said, the Dali Lama, Richard Branson and other mega authors will be there including Dr. Steven Covey, Barbara DeAngelis, the CEO of Zappos (who just sold for over $900 Million to Amazon). Read more here: www.stefaniehartman.com/recommendation/engagenow

Maybe I will see you at some of these places, if not , I’ll be thinking of you and will bring you any tips I find.

Warmest regards,
Stefanie

Popularity: 2% [?]

I’m doing something out of character…

Posted on 02 Sep 2009 | Author Stefanie | Comments 1 comment | Tags

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Im doing something out of character...Ok, I have to be quick as I writing to you as I am doing something a little out of character (ok a lot) and being sneaky here (but its for a good cause – so  conscious back off ), sorry about that – my karma was berating me for a second there.

Ok here goes, the fact is that my social media partner in Get it Done Today (you know the sold out 2 months ago  ‘we do it for you” social media buzz package) has just fried her computer.

Don’t worry she’s get it fixed (that’s what husbands are for), but right now she’s really distracted ….heh..heh…so after I offered her useless help (as a good partner does and really if it requires something more than putting polysporin and a band-aid on it, I’m lost).

So back to you – I thought of a brilliant  IDEA as I let out my evil laugh to get you hooked up social media buzz and at practically cost!  I thought  – “hey while she’s distracted I could easily email my list and offer 5 people the same deal we already SOLD OUT on.”  Ha Ha!

The reason I wanted to do this is because very soon we’re unveiling a NEW price  on this package – and you guessed it, its higher.

However, don’t fret it’s STILL LOWER than any other company- so we’re still massively competitive and what we offer is NOT OFFERED anywhere else – we are truly overstuffing our services for you- we give you waaaaaay more than anyone else is and believe us we know as we can read through web copy  hype and actually figure out what they’re offering and what they offer is a way bigger profit margin and minimal work for you.  Maybe that makes them better “business men” than us- but we take the approach that we want to create your stuff as if it was our own.  So if we need to stay up til 2am to get something done right, we will.  Maybe on paper that doesn’t make us as good of business people as we’re doing that while they’re out drinking with their friends telling them how much money they just made off of you- but that’s the way we roll.

Wow – I woke up in a really weird mood today.  What the heck did I eat yesterday?

And really when it comes to social media buzz just getting up a few webpages is not going to do anything for you- it’s a waste of money, you need hidden seo techniques on top, blogging techniques, hidden on the page (but legal)  strategies that make a HUGE difference from a massively profitable blog or twitter page and a pretty one.

Therefore we know our action packed pages will work way better for you than our competitors overpriced stale ones.  Plus price wise even if we doubled our price we’d still be the best DEAL on the net – however it will never be the steal it is now as we offered on the BUNDLE package on this webpage: www.getitdonetodayseries.com

So here’s the deal… you guys know I wouldn’t be doing this if I couldn’t ask Marney for forgiveness later, and I may have to buy back Marney’s love by sending her flowers or heck maybe a new laptop – so this is an adventure and test in friendship.  I’m excited and giggling like a 10 year old who just stole a cookie.

And by the way I have a super conscience – so any cookie I took when I was 10, in seconds I ran to my parents, burst into tears with half the cookie eaten confessing and asking for punishment (weird kid I know).  My sister used to hate that “tattle tale” (or as I prefer to word it as “honest” thank you) side of me.

But I’m hoping Marney will go for the $100 flowers and not the $700 laptop (pick the flowers, pick the flowers, pick the flowers) – we’ll see – I’ll keep you posted!  I’m banking on the fact that I will live through this as Marney has a wicked sense of humor and I’m totally taking advantage of her giving nature (really she’ll probably do your wash for you if you asked her). Uhhh so sweet.

So go here to sneak in this deal – before Marney finds out and changes it on the site: www.getitdonetodayseries.com

Quick we only have like a day or so before someone (you know who you are – will tip her off)

Just Go To: www.getitdonetodayseries.com Seriously.

You don’t have to know ANYTHING about social media or HOW it will grow your business – we’re just going to do it all for you in 30 days.  Period.  Plus we’ll show you how others have “cashed” in using this platform to help get their businesses viral and talked about.

No more looooong super boring, yawn provoking, (hey admit it) training, followed up by 4am fear and frustration saying  %$#^ now  I actually need to spend hours and hours putting this together – here’s a hint – NO YOU DON’T!  We have hired slaves to do this for you.  Not to worry.

Your job is to sit back and add up the new found traffic. Buzz to your websites, and customers.
We’ve got your back.

Your friend (and co-conspirator).
Stefanie

Popularity: 3% [?]

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