Stefanie Hartman In The Press

Tag Archive | "Small business"

New Rules for Old Marketing Strategies

Posted on 18 Aug 2014 | Author Stefanie | Comments No comments | Tags

, , , , , , , , , , , ,

New Rules for Old Marketing StrategiesThere’s no denying it. Marketing strategies have changed, and they’ve changed a lot. While the role of marketing may not have changed – in that the goal is still to meet the needs and wants of consumers — other factors such as corporate attitude, marketing approaches — not to mention marketing function — and the power dynamic between buyer and seller certainly have. These extensive changes are, for the most part, due to the rapid evolution of technology.

The changes in technology are doubling its pace each year. Today’s marketers are now faced with the additional challenge of working with devices that allow consumers quick and easy access to an endless portal. This facilitated and evolving technology has changed the way businesses connect, collect information and interact. In an attempt to keep up, experts suggest doing whatever it takes:

Marketing team to research department
There was a time employees looked forward to the annual marketing conference, the conference that was arranged each year to educate staff on the latest business advancements. Today, however, your business’s marketing team should really be a research department. Marketing techniques and online tools are advancing at a record pace, again, almost doubling each year, making that annual conference insufficient. Cutting edge marketing is demanding and so is keeping up with all the latest platforms that can help your business.

Change to accommodate social media
There’s a new operator in town and it’s called the consumer. There was a time when marketing was not social, which meant the rest of the business didn’t revolve around what the marketing department did…or didn’t do. Today, however, that is not the case. Social media means your company needs to be an open book. It needs to be social, interactive and responsive.

Exchange old marketing slogans for new multimedia
This new marketing world has experienced a shift from punchy marketing slogans to multimedia content that moves people. To keep your company in the game, consider hiring creative talent that can produce videos, broadcast media, implement technical skills and write content that is meaningful.

On the other side of the marketing coin lies an element that has not changed: a unique selling proposition. It’s just as important now as it was before to be extraordinary, meaningful and to deliver on your promise. Making the effort to always create a better user experience will often result in a repeat user experience.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Stuart Miles / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

Popularity: 1% [?]

The Continuing Evolution of Digital Publishing

Posted on 17 Aug 2014 | Author Stefanie | Comments No comments | Tags

, , , , , , , , , , , ,

The Continuing Evolution of Digital PublishingIt’s an accepted norm these days to think ahead into the next decade. With the rapid advancements in technology, changes in how we do business and trends on how we do everything else, it’s not uncommon to read, hear or see individual people and large companies planning for the future.

One of fastest evolving trends on the market today is publishing. While the day of type print and hard covers are not completely extinct, they are on their way out. This old method of literature, which is still kindly referred to as the book, is quickly being replaced by its digital equal, the e-book. The concept of digital publishing matures each year, which has made it a multi-billion dollar business. It has also made it a much simpler way for potential authors to get their books out there.

Finalized numbers show that hardcover sales did suffer a small decline between 2008 and 2011, dropping from $5.2 billion in sales to $5 billion. However, during this same timeframe e-book sales grew at an alarming pace, from $64 million to an outstanding $3 billion. While many remain in denial that traditional publishing is suffering a slow, painful death, book publishers certainly know better.

Content is king, and it is thriving more now than ever before. With large online names like Amazon, book creators and authors are able to connect with their audience through technology. The days of old, meaning the once traditional infrastructure of distributing and selling books, has been replaced by online platforms. This new method has proven to be not only more efficient, but also more profitable. Digital publications are typically sold at a much lower price than print books and yield a much higher profit – anywhere from 41 percent to 75 percent.

Still, as with any growth, there are always growing pains and digital publishing is no exception. Experts such as Joe Hyrkin, CEO of Issuu, a digital publishing platform, notes several of the trends that will help drive the digital evolution of publishing forward.

Content discovery
One thing the Internet has introduced to the world is endless content. Finding special-interest communities and relevant content online is near instantaneous and is an enormous benefit to digital publishing; a feature that print publishing cannot match. Publishing online means connections, sharing, discovering and even direct interaction with fans and other authors. More and more readers are coming together to digitally discuss their passions while they create and share content among their unique communities.

More than 140 characters
Statistics show that Twitter, in all its 140 characters, does have an integral part to play in the success of digital publishing. While Twitter’s short-form content may not be able to get the word out, at least not all of it, tech researchers have found that Twitter still serves a purpose. It’s known to act as a flag, a short-term teaser that alerts followers to long-term content.

Growth, growth, growth
Digital publication offers a unique proposition, one that allows mobile and online advertisers to easily identify their readers. Platforms track user interests, locations and activities, which in turn, allows advertisers to target their audience with relevant ads; another feature print cannot offer. Last year, digital advertising accounted for 22 percent of all U.S. advertising, totaling a hefty $110 billion.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of ddpavumba / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

Popularity: 1% [?]

How Workplace Design Can Enhance Performance

Posted on 16 Aug 2014 | Author Stefanie | Comments No comments | Tags

, , , , ,

How Workplace Design Can Enhance PerformanceIf it’s been your goal to enhance employee performance by getting more productivity from them without adding to their workload, there are ways to accomplish this. It may surprise you that the décor, setting and the overall environment of your workplace has an enormous impact on how employees preform.

Since people are the engine to your company, it’s imperative to take workplace design into consideration. Just as your employees improve, adapt, grow and innovate, so should their work environment. Smart workspaces have proven to be a powerful tool when it comes to employee performance.

Organizational psychologists believe that the nature of human performance is enabled though a blend of opportunity and motivation. Performance, then, is the function of three key factors: ability, motivation and opportunity. Ability means employees are able to perform a task. Motivation means whether a worker wants to do the task, and opportunity refers to accessibility. Employees cannot perform a task if they are denied the chance due to lack of resources.

Judith Heerwagen, a former scientist and current program expert with the General Services Administration, explains workplace performance. “A building can positively affect motivation by providing conditions that promote positive affective functioning, psychological engagement and personal control. Moods create the ‘affective context’ for thought processes and behaviors and are directly tied to motivation. A building can affect opportunity by providing equitable access to conditions that reduce health and safety risks, equitable access to amenities and compensatory design options where inequities exist and are difficult to eliminate entirely.”

The most worked-on design considerations for workplaces include temperature control, indoor air quality, noise control, crowding, employee engagement, choices, sensory variability, color, ergonomics, and access to views of nature.

Temperature control and comfort: Ideally, the air in your workplace should be 70.88 F (21.6 C). The air should be a comfortable balance of humidity, airflow and temperature.

Indoor air quality: Post-industrial workers spend an average of 90 percent of their work time indoors. Healthy indoor air means less sick days and more productivity. When designing your indoor space look for eco-friendly furniture, carpet and paint that is low or VOC-free. These volatile organic compounds are known to trigger illnesses.

Noise control: Nearly every workplace has to deal with noise control. Noise is a workplace factor that can either disable or enable productivity. A simple solution for noise control is to have an accessible room with acoustical separation for employees to head to when required.

Crowding: A crowded room usually means a stressed room, which of course, influences employee production. Aim for lightly furnished bright spaces with high ceilings. It’s worth noting that women feel the stress of crowding more than men.

Engagement: Gallup researches admit they’ve found a direction relation between employee engagement and worker satisfaction. These factors affect productivity and innovation. Engaged employees work safer and prove more profitable because they create relationships and tend to stay longer with their company. A great way to provide employee engagement is with workspaces and offer openness and visibility.

Choices: Employees respond well when they have a variety of work settings — zones of privacy, zones of engagement, a place to work on projects, a designated office hang out. Providing choices is another way to increase stimulation.

Sensory changes: Having windows allows for natural sensory changes and variability. A lack of stimulation results in dulled senses making it difficult for many workers to stay awake.

Color: People love color and their choices are usually dictated by their life experiences and culture. Research shows that bright colors – blues, greens and reds – prompt higher levels of employee task accuracy and focus.

Ergonomics: Make an effort to design your workspace for its intended purpose, keeping in mind the potential number of people who will occupy the space. Consider adjustable furniture, sit-to-stand desks and technology that encourages mobility. An ergonomically designed workspace means less human error and more productivity.

Natural daylight: Most people prefer to be surrounded by natural settings, which by default, provides variation and sensory changes. Natural daylight into the office has a positive impact on employee well-being by helping them regulate circadian rhythms. People cooped up in artificial lite environments, or offices without windows, show an imbalance in their circadian rhythm and therefore, exude stress.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Sura Nualpradid / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

Popularity: 1% [?]

Tips for the Entrepreneur: Crowdfunding 101

Posted on 16 Aug 2014 | Author Stefanie | Comments No comments | Tags

, , , , , , , ,

Tips for the Entrepreneur: Crowdfunding 101You have a great business idea planned to the last detail and are ready to go forth. If you’re like most entrepreneurs, your next obstacle will be to find some solid financial backing. Instead of the more traditional methods of loans or investors, modern business owners are taking to the alternative route of crowdfunding.

The basics of crowdfunding could not be simpler. It’s a process where aspiring new business owners raise small amounts of money from a large amount of people, usually via the Internet. Sound easy? Well, to a certain degree, it is. Before you begin your campaign it’s important to understand that there are rules in place that govern, or restrict, investment limits. You can learn more about the legalities of crowdfunding at the 2012 CrowdFund Act.

The basics of the CrowdFund Act, which is a section of the U.S. Jobs Act, state that businesses cannot raise more than $1 million dollars over a 12-month period. It also limits investors to 10 percent of their annual income. These two legal restrictions alone may mean crowdfunding is not for you if you’re a business that requires more than $1 million in startup fees. However, for the smaller, and equally valuable fish in the pond, crowdfunding can prove most invaluable.

It’s been estimated that in 2012 crowdfunding raised more than $2.7 billion worldwide. This year, that number is expected to exceed $5 billion. In this seemingly non-stop recession, many small businesses are struggling more than ever to stay afloat. Crowdfunding has offered countless entrepreneurs an extended chance at success by being able to showcase their products and services to the world over the Internet.

There’s an abundant amount of crowdfunding platforms where entrepreneurs can safely request donations and consumers can safely make their contributions. If you’re interested in participating in crowdfunding as a way to raise some much-needed capital, it’s important to know that while each platform or site offers their own unique spin, the general concept of crowdfunding remains the same.

According to Forbes, between 25 and 40 percent of entrepreneurial projects get their donations from their first, second and third level connections. These first three tiers often include family and friends as well as coworkers, acquaintances or other online connections. Once a business begins to attract donations, it is common for the campaign to begin attracting the attention of other, unrelated consumers who will support the campaigns they believe in.

While the concept of crowdfunding can prove easier or better – say if you do not or can not qualify for a traditional business loan – it does take a lot of effort. There is no magic button to make your campaign go viral and begin reaping in the dough. While such things can happen, most crowdfunding campaigns require the project creator to utilize social media, email contacts and local media outlets. Crowdfunding platforms are not the place to ask for handouts, but instead, are an ideal place to show not just what you do, but why you do it.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of jscreationzs / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

Popularity: 1% [?]

Online Marketing Tip: Learn to Like Google+

Posted on 15 Aug 2014 | Author Stefanie | Comments No comments | Tags

, , , , , , , , ,

Online Marketing Tip: Learn to Like Google+These days our devices may be overloaded with platform choices and knowing which ones to choose can be overwhelming. However, making hasty decisions could cost you in the long run, especially if you’re involved in online marketing.  Although there are other social media networks known for their ability to share and comment, Google+ continues to gain popularity.

While some joke that only Google employees use Google+, this fast-growing social sharing option has exceeded 540 million users, 300 million of which are active on a monthly basis. Not exactly the Google ghost town others are claiming. Aside from posting and plusing, Google is also a leader in search engine optimization and Google Authorship, two important factors any content marketer needs to care about. Moreover, Google is responsible for Google images, drive, docs, gmail, YouTube and analytics, and are not the networking site to ignore.

Google co-founder Larry Page admits that sooner or later, those ignoring Google+ will suffer the consequences: Google search will in turn, ignore you. While some remain adamant that G+ is nothing more than Google’s attempt to clone Facebook, the site has grown invaluable to millions for its sharing, learning and networking, not to mention content marketing.

Here are a few G+ facts that you need to know:
•    Between May and October of 2013, Google+ experienced a 58 percent increase in users.
•    Google+ is not just another interactive website. While it offers social interaction, it is part of an enormous network that includes, aside from the listed above, Google maps, earth, wallet, finance and Google search. Google Search is likely the most important feature non-G+ users may want to keep in mind.
•    Google’s search algorithm looks for engagement and response and relevance and already favors content that originates in Google+.
•    Content that is original, as well as site users that post regularly, rank higher in Google Search.
•    Google+ is an excellent resource for businesses – not only techies. It is quickly becoming the place for large corporations, management, technology, small businesses and international companies to connect and influence.

While Google admits there is a steep learning curve to G+ and have made efforts to simplify its platform, some still feel it’s too complicated. This is where hiring a professional content management coach can work to your benefit. An experienced professional can save you a lot of time and frustration by seamlessly integrating your brand into other Google products, such as Google Apps for business. As Google says, this is one platform where you get out what you put in!


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Wikipedia

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

Popularity: 1% [?]

Is It True? Are Business Women Dominating the Social Media World? Yes, Say Experts

Posted on 14 Aug 2014 | Author Stefanie | Comments No comments | Tags

, , , , , , , , ,

Is It True? Are Business Women Dominating the Social Media World? Yes, Say Experts It’s difficult not to notice how technology and social media have affected the lives of nearly everyone. In our heads-down society – as we text and tweet away – it’s hard not to get caught up in the social media storm. It’s enough to leave anyone wondering who then, are these people buzzing through the lines of our lives? You may be surprised (or not) to learn it’s women, not men, who lead the pack when it comes to online socializing.

The lead is so large, in fact, that experts say women now dominate nearly every social media network out there. As with all rules, there’s always an exception, and in this case, it’s LinkedIn. This professional networking site is the one place where male users outnumber their female counterparts. Otherwise, sites such as Tumblr, Instagram, Facebook, Twitter and Pinterest boast more women than men. And not just by small margins.

According to sources such as Burst Media and Pew Research Center, women are taking over social media. Statistics show that 76 percent of adult American women are Facebook users, checking their account multiple times a day. This compared to 66 percent of U.S. men admitting to be avid Facebook users, of which only 33 percent log in to their account on a daily basis.

Research concludes that American women are the top social media users. This includes all social media platforms. The statistics look something like this:

  • Pinterest: Women 33% Men 8%
  • Facebook: Women 76% Men 66%
  • Twitter: Women 18% Men 17%
  • Tumblr: Women 54% Men 46%
  • Instagram: Women 20% Men 15%
  • LinkedIn: Women 19% Men 24%

Not only do women utilize social media platforms more than men, they use social media on a daily basis. Stats show that 30 percent of American women use social media several times a day compared to only 16% of American men. This means, of course, that it’s women who are more likely to interact with business brands online. Studies have found the average female consumer looks something like this:

  • Access offers and coupons: Women 53% Men 36%
  • Makes comments: Women 28% Men 25%
  • Shows online support: Women 54% Men 44%
  • Stay current: Women 39% Men 33%

Women are also known to access more news through social media platforms than men. Findings show that 58 percent of American women get their daily news via social media, compared to about 42 percent of American men. Are you wondering where these women go for their daily feed? Approximately 58 percent head to Facebook (compared to 42 percent of men), while 52 percent prefer Google Plus, compared to 48 percent of men.

Women are also leading the trend when it comes to mobility, with 46 percent preferring smartphones and 32 percent relying on Tablets. This has lead marketing managers and businesses of every niche to realize that women are driving the growth of visually-based social media and are likely to continue dominating the online world for years to come.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Stuart Miles / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

Popularity: 1% [?]

Workplace Stress and Mortality: Are They Related?

Posted on 12 Aug 2014 | Author Stefanie | Comments No comments | Tags

, , , ,

Workplace Stress and Mortality: Are They Related? Workplace pressures continue to be a major source of stress for the average adult. Studies remain conclusive that job related stress has escalated progressively over the last decade as more and more workers report experiencing less control and more demands. This model of scientific study – high demands, little employee control – concludes what the working population has assumed for decades: that this class of workers is at the highest risk for cardiovascular disease.

As a matter of fact, a report published by the American Institute of Stress says that job related stress is more strongly associated with health complaints than family or financial issues. They also report that while 80 percent of workers say they experience workplace stress on a daily basis, nearly 40 percent of them admit they need help learning how to manage this stress.

It’s estimated that occupational pressures cost the U.S. industry over $300 billion each year in the way of absenteeism, diminished productivity, accidents, worker’s compensation awards and employee turnover.

Is unemployment the cause of premature aging in men?

Another aspect of job related stress is unemployment. It’s not often a side of the job-coin that is looked at, however, studies show that long-term unemployment can prove to be even more stressful than having a stress-related job.

Over the last decade, British and Finnish researchers have been studying the effects of young men – an average age of 31 — who’ve remained unemployed for 500 or more days. Their study results show that the stress of long-term joblessness in these men may be the reason for their advanced aging.

Their study included 2,713 men and 2,907 women, all of whom had their blood work tested and controlled variables taken into consideration. Study results showed that the men who were without work for significant periods of time – 500 or more days – had a substantially increased risk of suffering a shorter life span. On the other hand, there was no such effect for women. Women who participated in the study were rarely unemployed for 500 days, while others spent time on their family.

Researchers for this study wrote, “The stress resulting from long-term unemployment appeared to be of key importance. Unemployment has been linked with numerous poor health outcomes including mortality, and now also with shorter telomere length, a potential biomarker of premature aging.”

There have been additional studies over the past 10 years that also showed positive connections between accelerated aging and stress. Medical researchers have known for decades that stress plays a key role, not only in cardiovascular disease, but also in depression, psychological distress and infection, all of which results in higher overall mortality. These studies could be a warning about the future of our health as it’s affected by both social and economic stress.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of David Castillo Dominici / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

Popularity: 1% [?]

How Your Online Presence Can Affect Your Offline Business Credit

Posted on 08 Aug 2014 | Author Stefanie | Comments No comments | Tags

, , , , , , , ,

How Your Online Presence Can Affect Your Offline Business CreditFrom acquiring leads to performing credit checks, banks are using social media in ways consumers least expect. According to a CII-PwC survey, 63 percent of respondents confirm that their bank uses social media to gain leads while 50 percent were honing in on social media aggregators to interpret data.

You may now be wondering what all this has to do with the average consumer and even more so with the average business owner. Not only are banks tapping social media platforms to garner new business, they are also exploring online pages and profiles in order to influence their lending decisions.

Lenders are more apt to extend their financial hand if your online profile is well-liked. If you’re a business in need of financial assistance, don’t be surprised to learn your bank has reviewed your online profile. Online reviews, especially for products and services, are now one of the first places lending institutions head to determine your creditworthiness.

Fadel N. Lawandy, assistant professor and director at Chapman University’s Hoag Center for Real Estate and Finance says, “Lenders (think), ‘Are they going to pay me back or not?’” Social media platforms have made answering this question a little easier with the existence of online business profiles.

Over the last decade, more and more companies are utilizing every aspect of the power of social media, and this includes how well their products and services are both perceived and received in the market. Lawandy explains, “if they’re appealing, then there is a high chance of the company being able to sell more products.” This appealing and potential increase in business of course, increases your businesses’ chances of gaining credit.

While not all banks take the social media route, alternative institutions and smaller financial firms that work with higher-risk businesses — those who’ve been denied credit by larger institutions, those with a lack of credit history and even those considered a small business – have applicants with fewer delinquencies and defaults when their social media ‘credit’ has been taken into consideration.

Anaheim-based American Finance Solutions is one company that takes a potential borrower’s online social standing into consideration, having issued more than 10,000 cash advances totaling more than $100 million. The company’s chief executive Scott Griest admits that when an applicant is being taken into consideration, everything from an applicant’s Facebook posts to their Google reviews, and any other relevant online media data, are looked at during the qualification stage.

Griest says that ideally, a borrower will have a good social media standing in that they have favorable consumer reviews and will openly address customer criticism. These types of characteristics display growth in the business, which inevitably, end up being less of a credit risk. He adds, “if on social media (customers give) five stars for a new chef and they need money for new marketing, then that’s good sign.”

Kabbage, an Atlanta-based online credit provider, has advanced more than $200 million to small businesses. They say once their clients are approved for funding they can link their social media accounts to their credit account for future references. If the company sees positive consumer interaction, clients can be offered continually increased credit.

Kabbage says that they have found a trend with their clients: businesses with strong social media customer relationships have 20 percent lower delinquency rates than companies who are not social media active.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Stuart Miles / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

Popularity: 1% [?]

Does Your Marketing Strategy Include Working With Your Competitor?

Posted on 06 Feb 2014 | Author Stefanie | Comments 2 comments | Tags

, , , , , , , , , , , ,

If your answer to that is not a big fat YES, than you’ve got some work to do!

Almost any business person or marketer’s knee jerk reaction when you mention the word ‘competitor’ is an inner cringe.  It’s just the way most of us were raised to think…you’ve got to get ahead or you’ll fall behind, work harder than that other guy, win or lose – you’re either at the head of the game or you may as well not be playing!

But business has changed.

The economic upheaval that is all around is proving on a daily basis how much the old patterns and ways of doing things are falling away – and NOW is the time to be a part of the New Evolution of Business – which means updating your marketing strategy to work WITH your competitors for greater exposure and profit than ever before.

What do I mean by that?

You’ve probably heard the term ‘Joint Ventures’.  Did you know that Joint Ventures are all around you?

When you go into Walmart and find a McDonald’s inside, that’s a Joint Venture.  When you go into Starbucks and use T-Mobile or Rogers WiFi, that’s a Does Your Marketing Strategy Include Working With Your Competitor?Joint Venture.  When you watch Major League Baseball on NBC, it’s a Joint Venture.

There are countless examples of how corporations are using this powerful marketing strategy to increase their profits and recognition in leaps and bounds.  If corporations are the epitome of old-style, crush the competition business ways and they are using this technique, you know there’s something to it!

The truth is, entrepreneurs and small business’ are NOT taking advantage!

I’ve seen so much exciting evidence that the entrepreneurs of today have a ton of heart – you have an amazing product or service that you just want to share with the world – you want to make money, but you want to serve people too.

You’ve gotten that part of Abundance mentality down…but when it comes to actually partnering with the competition, I still see that people either don’t know enough about the ‘how’ to put it into action, or they’re afraid that it will do more harm than help (I mean, why am I going to promote someone that I’m up against?). Continue Reading

Popularity: 9% [?]

What’s Different About Successful People’s Success Strategies?

Posted on 22 Aug 2013 | Author Stefanie | Comments 1 comment | Tags

, , , , , , , , , , , ,

What’s Different About Successful People’s Success Strategies?

What's Stopping You?

When I was working my way through university in the summers, I had a job at a totally rustic resort that was only accessible by sea plane – it was that remote!  This place catered to high powered American executives that paid quite a lot to stay in the lodge, fish, and just get away from it all.

There was no TV, no radio – it was a really peaceful place!

I was the only waitress working there, and I actually got to spend a lot of time sitting on the dock just chatting with these guys.  They were CEOs and top executives of some big companies – these guys owned tons of stock and they were very wealthy.

I was a bit intimidated by them because of that at first, but the experiences that I had as I spent time with these people through my summer job showed me that all these guys that were super super successful were really just like me – regular human beings (I know – I was surprised too! What’s Different About Successful People’s Success Strategies?

They showed me that there was no difference between me and them.  Even though I was ‘just a waitress’, they never treated me any differently or showed me any less respect, and I learned a lot just from chatting with them!

I mention this because it really served me later on when I got into the business I am in now and started working with these big name gurus – the people on the talk shows, bestselling authors, etc.

I know that a lot of my students kind of feel they are somehow separated from that – that they’re very different or somehow not on that level, which is just so completely not the reality of it!

Successful people feel exactly the same way we do. When they do succeed, they feel happy about it, and failure feels just as bad to them as it does to us!

BUT, the main difference that I have noticed in super successful people is that Continue Reading

Popularity: 4% [?]

 Subscribe to get my blog posts

Subscribe to my feed via email

Follow me on:

FacebookTwitterPinterestFlickrLinkedIn

 

Visit my Website:

Stefanie Hartman

 

Photos from Stefanie

Heavy Gold Bar!medal holdmedal hold1medal design

See all photos

Archives

Visitors Online

Free counters!