Stefanie Hartman In The Press

Tag Archive | "small business entrepreneur"

New Rules for Old Marketing Strategies

Posted on 18 Aug 2014 | Author Stefanie | Comments No comments | Tags

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New Rules for Old Marketing StrategiesThere’s no denying it. Marketing strategies have changed, and they’ve changed a lot. While the role of marketing may not have changed – in that the goal is still to meet the needs and wants of consumers — other factors such as corporate attitude, marketing approaches — not to mention marketing function — and the power dynamic between buyer and seller certainly have. These extensive changes are, for the most part, due to the rapid evolution of technology.

The changes in technology are doubling its pace each year. Today’s marketers are now faced with the additional challenge of working with devices that allow consumers quick and easy access to an endless portal. This facilitated and evolving technology has changed the way businesses connect, collect information and interact. In an attempt to keep up, experts suggest doing whatever it takes:

Marketing team to research department
There was a time employees looked forward to the annual marketing conference, the conference that was arranged each year to educate staff on the latest business advancements. Today, however, your business’s marketing team should really be a research department. Marketing techniques and online tools are advancing at a record pace, again, almost doubling each year, making that annual conference insufficient. Cutting edge marketing is demanding and so is keeping up with all the latest platforms that can help your business.

Change to accommodate social media
There’s a new operator in town and it’s called the consumer. There was a time when marketing was not social, which meant the rest of the business didn’t revolve around what the marketing department did…or didn’t do. Today, however, that is not the case. Social media means your company needs to be an open book. It needs to be social, interactive and responsive.

Exchange old marketing slogans for new multimedia
This new marketing world has experienced a shift from punchy marketing slogans to multimedia content that moves people. To keep your company in the game, consider hiring creative talent that can produce videos, broadcast media, implement technical skills and write content that is meaningful.

On the other side of the marketing coin lies an element that has not changed: a unique selling proposition. It’s just as important now as it was before to be extraordinary, meaningful and to deliver on your promise. Making the effort to always create a better user experience will often result in a repeat user experience.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Stuart Miles / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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The Continuing Evolution of Digital Publishing

Posted on 17 Aug 2014 | Author Stefanie | Comments No comments | Tags

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The Continuing Evolution of Digital PublishingIt’s an accepted norm these days to think ahead into the next decade. With the rapid advancements in technology, changes in how we do business and trends on how we do everything else, it’s not uncommon to read, hear or see individual people and large companies planning for the future.

One of fastest evolving trends on the market today is publishing. While the day of type print and hard covers are not completely extinct, they are on their way out. This old method of literature, which is still kindly referred to as the book, is quickly being replaced by its digital equal, the e-book. The concept of digital publishing matures each year, which has made it a multi-billion dollar business. It has also made it a much simpler way for potential authors to get their books out there.

Finalized numbers show that hardcover sales did suffer a small decline between 2008 and 2011, dropping from $5.2 billion in sales to $5 billion. However, during this same timeframe e-book sales grew at an alarming pace, from $64 million to an outstanding $3 billion. While many remain in denial that traditional publishing is suffering a slow, painful death, book publishers certainly know better.

Content is king, and it is thriving more now than ever before. With large online names like Amazon, book creators and authors are able to connect with their audience through technology. The days of old, meaning the once traditional infrastructure of distributing and selling books, has been replaced by online platforms. This new method has proven to be not only more efficient, but also more profitable. Digital publications are typically sold at a much lower price than print books and yield a much higher profit – anywhere from 41 percent to 75 percent.

Still, as with any growth, there are always growing pains and digital publishing is no exception. Experts such as Joe Hyrkin, CEO of Issuu, a digital publishing platform, notes several of the trends that will help drive the digital evolution of publishing forward.

Content discovery
One thing the Internet has introduced to the world is endless content. Finding special-interest communities and relevant content online is near instantaneous and is an enormous benefit to digital publishing; a feature that print publishing cannot match. Publishing online means connections, sharing, discovering and even direct interaction with fans and other authors. More and more readers are coming together to digitally discuss their passions while they create and share content among their unique communities.

More than 140 characters
Statistics show that Twitter, in all its 140 characters, does have an integral part to play in the success of digital publishing. While Twitter’s short-form content may not be able to get the word out, at least not all of it, tech researchers have found that Twitter still serves a purpose. It’s known to act as a flag, a short-term teaser that alerts followers to long-term content.

Growth, growth, growth
Digital publication offers a unique proposition, one that allows mobile and online advertisers to easily identify their readers. Platforms track user interests, locations and activities, which in turn, allows advertisers to target their audience with relevant ads; another feature print cannot offer. Last year, digital advertising accounted for 22 percent of all U.S. advertising, totaling a hefty $110 billion.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of ddpavumba / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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How Workplace Design Can Enhance Performance

Posted on 16 Aug 2014 | Author Stefanie | Comments No comments | Tags

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How Workplace Design Can Enhance PerformanceIf it’s been your goal to enhance employee performance by getting more productivity from them without adding to their workload, there are ways to accomplish this. It may surprise you that the décor, setting and the overall environment of your workplace has an enormous impact on how employees preform.

Since people are the engine to your company, it’s imperative to take workplace design into consideration. Just as your employees improve, adapt, grow and innovate, so should their work environment. Smart workspaces have proven to be a powerful tool when it comes to employee performance.

Organizational psychologists believe that the nature of human performance is enabled though a blend of opportunity and motivation. Performance, then, is the function of three key factors: ability, motivation and opportunity. Ability means employees are able to perform a task. Motivation means whether a worker wants to do the task, and opportunity refers to accessibility. Employees cannot perform a task if they are denied the chance due to lack of resources.

Judith Heerwagen, a former scientist and current program expert with the General Services Administration, explains workplace performance. “A building can positively affect motivation by providing conditions that promote positive affective functioning, psychological engagement and personal control. Moods create the ‘affective context’ for thought processes and behaviors and are directly tied to motivation. A building can affect opportunity by providing equitable access to conditions that reduce health and safety risks, equitable access to amenities and compensatory design options where inequities exist and are difficult to eliminate entirely.”

The most worked-on design considerations for workplaces include temperature control, indoor air quality, noise control, crowding, employee engagement, choices, sensory variability, color, ergonomics, and access to views of nature.

Temperature control and comfort: Ideally, the air in your workplace should be 70.88 F (21.6 C). The air should be a comfortable balance of humidity, airflow and temperature.

Indoor air quality: Post-industrial workers spend an average of 90 percent of their work time indoors. Healthy indoor air means less sick days and more productivity. When designing your indoor space look for eco-friendly furniture, carpet and paint that is low or VOC-free. These volatile organic compounds are known to trigger illnesses.

Noise control: Nearly every workplace has to deal with noise control. Noise is a workplace factor that can either disable or enable productivity. A simple solution for noise control is to have an accessible room with acoustical separation for employees to head to when required.

Crowding: A crowded room usually means a stressed room, which of course, influences employee production. Aim for lightly furnished bright spaces with high ceilings. It’s worth noting that women feel the stress of crowding more than men.

Engagement: Gallup researches admit they’ve found a direction relation between employee engagement and worker satisfaction. These factors affect productivity and innovation. Engaged employees work safer and prove more profitable because they create relationships and tend to stay longer with their company. A great way to provide employee engagement is with workspaces and offer openness and visibility.

Choices: Employees respond well when they have a variety of work settings — zones of privacy, zones of engagement, a place to work on projects, a designated office hang out. Providing choices is another way to increase stimulation.

Sensory changes: Having windows allows for natural sensory changes and variability. A lack of stimulation results in dulled senses making it difficult for many workers to stay awake.

Color: People love color and their choices are usually dictated by their life experiences and culture. Research shows that bright colors – blues, greens and reds – prompt higher levels of employee task accuracy and focus.

Ergonomics: Make an effort to design your workspace for its intended purpose, keeping in mind the potential number of people who will occupy the space. Consider adjustable furniture, sit-to-stand desks and technology that encourages mobility. An ergonomically designed workspace means less human error and more productivity.

Natural daylight: Most people prefer to be surrounded by natural settings, which by default, provides variation and sensory changes. Natural daylight into the office has a positive impact on employee well-being by helping them regulate circadian rhythms. People cooped up in artificial lite environments, or offices without windows, show an imbalance in their circadian rhythm and therefore, exude stress.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Sura Nualpradid / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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Tips for the Entrepreneur: Crowdfunding 101

Posted on 16 Aug 2014 | Author Stefanie | Comments No comments | Tags

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Tips for the Entrepreneur: Crowdfunding 101You have a great business idea planned to the last detail and are ready to go forth. If you’re like most entrepreneurs, your next obstacle will be to find some solid financial backing. Instead of the more traditional methods of loans or investors, modern business owners are taking to the alternative route of crowdfunding.

The basics of crowdfunding could not be simpler. It’s a process where aspiring new business owners raise small amounts of money from a large amount of people, usually via the Internet. Sound easy? Well, to a certain degree, it is. Before you begin your campaign it’s important to understand that there are rules in place that govern, or restrict, investment limits. You can learn more about the legalities of crowdfunding at the 2012 CrowdFund Act.

The basics of the CrowdFund Act, which is a section of the U.S. Jobs Act, state that businesses cannot raise more than $1 million dollars over a 12-month period. It also limits investors to 10 percent of their annual income. These two legal restrictions alone may mean crowdfunding is not for you if you’re a business that requires more than $1 million in startup fees. However, for the smaller, and equally valuable fish in the pond, crowdfunding can prove most invaluable.

It’s been estimated that in 2012 crowdfunding raised more than $2.7 billion worldwide. This year, that number is expected to exceed $5 billion. In this seemingly non-stop recession, many small businesses are struggling more than ever to stay afloat. Crowdfunding has offered countless entrepreneurs an extended chance at success by being able to showcase their products and services to the world over the Internet.

There’s an abundant amount of crowdfunding platforms where entrepreneurs can safely request donations and consumers can safely make their contributions. If you’re interested in participating in crowdfunding as a way to raise some much-needed capital, it’s important to know that while each platform or site offers their own unique spin, the general concept of crowdfunding remains the same.

According to Forbes, between 25 and 40 percent of entrepreneurial projects get their donations from their first, second and third level connections. These first three tiers often include family and friends as well as coworkers, acquaintances or other online connections. Once a business begins to attract donations, it is common for the campaign to begin attracting the attention of other, unrelated consumers who will support the campaigns they believe in.

While the concept of crowdfunding can prove easier or better – say if you do not or can not qualify for a traditional business loan – it does take a lot of effort. There is no magic button to make your campaign go viral and begin reaping in the dough. While such things can happen, most crowdfunding campaigns require the project creator to utilize social media, email contacts and local media outlets. Crowdfunding platforms are not the place to ask for handouts, but instead, are an ideal place to show not just what you do, but why you do it.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of jscreationzs / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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Is It True? Are Business Women Dominating the Social Media World? Yes, Say Experts

Posted on 14 Aug 2014 | Author Stefanie | Comments No comments | Tags

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Is It True? Are Business Women Dominating the Social Media World? Yes, Say Experts It’s difficult not to notice how technology and social media have affected the lives of nearly everyone. In our heads-down society – as we text and tweet away – it’s hard not to get caught up in the social media storm. It’s enough to leave anyone wondering who then, are these people buzzing through the lines of our lives? You may be surprised (or not) to learn it’s women, not men, who lead the pack when it comes to online socializing.

The lead is so large, in fact, that experts say women now dominate nearly every social media network out there. As with all rules, there’s always an exception, and in this case, it’s LinkedIn. This professional networking site is the one place where male users outnumber their female counterparts. Otherwise, sites such as Tumblr, Instagram, Facebook, Twitter and Pinterest boast more women than men. And not just by small margins.

According to sources such as Burst Media and Pew Research Center, women are taking over social media. Statistics show that 76 percent of adult American women are Facebook users, checking their account multiple times a day. This compared to 66 percent of U.S. men admitting to be avid Facebook users, of which only 33 percent log in to their account on a daily basis.

Research concludes that American women are the top social media users. This includes all social media platforms. The statistics look something like this:

  • Pinterest: Women 33% Men 8%
  • Facebook: Women 76% Men 66%
  • Twitter: Women 18% Men 17%
  • Tumblr: Women 54% Men 46%
  • Instagram: Women 20% Men 15%
  • LinkedIn: Women 19% Men 24%

Not only do women utilize social media platforms more than men, they use social media on a daily basis. Stats show that 30 percent of American women use social media several times a day compared to only 16% of American men. This means, of course, that it’s women who are more likely to interact with business brands online. Studies have found the average female consumer looks something like this:

  • Access offers and coupons: Women 53% Men 36%
  • Makes comments: Women 28% Men 25%
  • Shows online support: Women 54% Men 44%
  • Stay current: Women 39% Men 33%

Women are also known to access more news through social media platforms than men. Findings show that 58 percent of American women get their daily news via social media, compared to about 42 percent of American men. Are you wondering where these women go for their daily feed? Approximately 58 percent head to Facebook (compared to 42 percent of men), while 52 percent prefer Google Plus, compared to 48 percent of men.

Women are also leading the trend when it comes to mobility, with 46 percent preferring smartphones and 32 percent relying on Tablets. This has lead marketing managers and businesses of every niche to realize that women are driving the growth of visually-based social media and are likely to continue dominating the online world for years to come.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Stuart Miles / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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Do You Have Bad Social Media Habits? Find Out What Common Mistakes Businesses Are Making

Posted on 13 Aug 2014 | Author Stefanie | Comments No comments | Tags

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Do You Have Bad Social Media Habits? Find Out What Common Mistakes Businesses Are MakingWe all know how important social media is to the success of our business, but have you ever given thought to if you’re doing it correctly?  You may be surprised to learn that a great many social media users are not conducting themselves appropriately when it comes to online etiquette.

If you didn’t even know there was such as thing – as social media etiquette – you’re not alone. Turns out many businesses are conducting annoying social media habits. Here is a list of the most common inappropriate uses of social media and how these habits could be ineffectively, affecting you.

Too much talk
While the basis of social media is its interactive nature, one of the most common mistakes businesses make is to talk too much about themselves and their business. Offering valuable information to the point consumers can respond in kind, should be your goal. However, a lot of people post self-congratulatory updates and tweets that give readers the impression you’re only interested in you.

Failing to post at all

Perhaps you’ve finally resolved to not over-talk, but be careful about wandering to the extreme opposite end by not posting at all. Social media researchers have noticed a trend in those who let a few days slip past with any tweet or post. Once they do get back online they overdo it. Overcompensating is an excellent way to make your posting matters worse. It’s better to schedule posts or pace your tweets by using scheduling tools such as Hootsuite or Buffer.

Requesting a share
While one goal of social media is to spread your word, many users admit that being asked to share or retweet posts is annoying. Making the request is seen as needy and has the opposite effect you want, in that it tends to discourage others from sharing your post. If you’re sending the right content with the right people, they’ll voluntarily share.

Ignoring inquiries
Nearly every one of us has, at some time, been ignored by a company and can relate to the dissatisfying experience that came from it. Ignoring inquiries and neglecting to respond to your online customers is a mistake some businesses are making. If you have business-related inquiries streaming in from your social media pages, it’s just as important to answer them as if they were questioning you live and in person.

Overusing hashtags
Innovative techies are constantly introducing new ways for us to make every post and tweet count. Hashtags are a great way to help your content be found. They are also helpful for sorting, compiling and categorizing online information that users are looking for. But inundating your post with multiple hashtags only clogs up your post and comes across as unprofessional. A great rule of thumb is to limit yourself to two hashtags at a time.

Practicing proper social media etiquette is one of the easiest ways to get favorable online results for your efforts. Always remember you represent your brand, so be mindful of posting inappropriate material and always respond to your audience in a calm, friendly manner to gain all the marketing benefits offered by online platforms.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Kddpavumba / Free Digital Photos

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How Your Online Presence Can Affect Your Offline Business Credit

Posted on 08 Aug 2014 | Author Stefanie | Comments No comments | Tags

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How Your Online Presence Can Affect Your Offline Business CreditFrom acquiring leads to performing credit checks, banks are using social media in ways consumers least expect. According to a CII-PwC survey, 63 percent of respondents confirm that their bank uses social media to gain leads while 50 percent were honing in on social media aggregators to interpret data.

You may now be wondering what all this has to do with the average consumer and even more so with the average business owner. Not only are banks tapping social media platforms to garner new business, they are also exploring online pages and profiles in order to influence their lending decisions.

Lenders are more apt to extend their financial hand if your online profile is well-liked. If you’re a business in need of financial assistance, don’t be surprised to learn your bank has reviewed your online profile. Online reviews, especially for products and services, are now one of the first places lending institutions head to determine your creditworthiness.

Fadel N. Lawandy, assistant professor and director at Chapman University’s Hoag Center for Real Estate and Finance says, “Lenders (think), ‘Are they going to pay me back or not?’” Social media platforms have made answering this question a little easier with the existence of online business profiles.

Over the last decade, more and more companies are utilizing every aspect of the power of social media, and this includes how well their products and services are both perceived and received in the market. Lawandy explains, “if they’re appealing, then there is a high chance of the company being able to sell more products.” This appealing and potential increase in business of course, increases your businesses’ chances of gaining credit.

While not all banks take the social media route, alternative institutions and smaller financial firms that work with higher-risk businesses — those who’ve been denied credit by larger institutions, those with a lack of credit history and even those considered a small business – have applicants with fewer delinquencies and defaults when their social media ‘credit’ has been taken into consideration.

Anaheim-based American Finance Solutions is one company that takes a potential borrower’s online social standing into consideration, having issued more than 10,000 cash advances totaling more than $100 million. The company’s chief executive Scott Griest admits that when an applicant is being taken into consideration, everything from an applicant’s Facebook posts to their Google reviews, and any other relevant online media data, are looked at during the qualification stage.

Griest says that ideally, a borrower will have a good social media standing in that they have favorable consumer reviews and will openly address customer criticism. These types of characteristics display growth in the business, which inevitably, end up being less of a credit risk. He adds, “if on social media (customers give) five stars for a new chef and they need money for new marketing, then that’s good sign.”

Kabbage, an Atlanta-based online credit provider, has advanced more than $200 million to small businesses. They say once their clients are approved for funding they can link their social media accounts to their credit account for future references. If the company sees positive consumer interaction, clients can be offered continually increased credit.

Kabbage says that they have found a trend with their clients: businesses with strong social media customer relationships have 20 percent lower delinquency rates than companies who are not social media active.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Stuart Miles / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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The Free Trade Experiment

Posted on 27 Nov 2012 | Author Stefanie | Comments 6 comments | Tags

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The Free Trade ExperimentI just found this book that I thought was really interesting.  It’s called ‘Predictably Irrational’ by Dan Ariely.  He’s a pretty interesting guy.  He is the James B. Duke Professor of Behavioral Economics at Duke University and a founding member of the Center for Advanced Hindsight.  He did an experiment with giving away free items that marketers should read about.

Here’s a brief summary of one of his chapters:

The Free Trade Experiment

One of the chapters in Ariely’s book discusses the amazing power of giving away things for free. We all know that getting something for free makes people feel good. But Ariely takes it a step further and explains how attached people get to their zero-cost item, and psychologically, zero is very special.

Ariely wanted to find a way to explore his theory, so on Halloween, the author conducted an interesting experiment on trick-or-treaters.  After all – kids get zero cost (free) items every Halloween.  So he started out with a giving out three Hershey’s Kisses when the children first started to come to his door. But then he offered to make a deal.

He gave them a choice.  Each child could trade one Kiss for a mini Snickers bar or two Kisses for a full  sized chocolate bar. The result: after seeing the size difference in the chocolate, almost all of them traded the two Kisses for a full-sized bar.

As this is an experiment, Ariely changed the terms of the deal halfway through the night.

This time, the kids could now trade one (instead of two) of their three Kisses for the larger bar, OR get a mini-Snickers without having to give up anything in return. In terms of sheer volume of chocolate, the trade for the larger bar was still by far the better deal.

Here’s what’s interesting; when faced with this choice, most of them refused the trade, even though it cost them overall. Ariely later performed this experiment on his MIT students, and the majority there as well made the same mistake.

So what happened?

Ariely speculates that the underlying reason for the chocolate miscalculation was anxiety. He believes that people are naturally risk averse. He says, “there’s no visible possibility of loss when we choose something for free.” Therefore, most people are drawn to it.

I found this interesting because I know through consulting that when you give too much away free, you can ‘train’ people not to buy from you. In essence, they come to EXPECT all your products and services and help for free.  They might even get upset if you suggest a price to them.  Accordingly, when I consult, I walk the line with clients of suggesting what times we give for free, and what we just charge a small fee for and then strategically decide when we should begin to introduce the paid for items.

Having said that, I typically will include a free item to give people an incentive to buy.  Perhaps we can take this experiment to heart and offer our FREE items in a way where people can trade up for other items.  Like – download these 2 e-books and get this one for free.  OR sign up on this form to get a free item a month sent to you.  OR trade that for X.  It would be interesting to see what people choose.

OR even do something like what places like GROUPON does, where they offer deals, but only if the majority of people want it.  So everyone saves, but if only a few people want the 50% off then it doesn’t go on sale.  This company basically has the consumer emailing out to other consumers asking others if they want it in order for everyone to get the 50% off.  I might try this by asking my list which product or program item do THEY want a SALE on – the majority vote wins!  Great way to have people get involved and interacting.

Please let me know what your own FREE item experiences are.

All the best,
Stefanie

Article Written by Stefanie Hartman www.stefaniehartman.com
Article source: http://danariely.com/

2012 © Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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Business Olympians

Posted on 04 Oct 2010 | Author Stefanie | Comments No comments | Tags

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What an incredible event we just had in Vancouver!  Wow.

This event was held for my PRIVATE Mastermind Group – This year’s “Business Olympians”.  We took 16 members out of 40 applications. There is ONLY one Private Mastermind offered each year.

We get together regularly on the phone, and in person twice a year.  Every single live event is so different from the previous one.  I learn to accept the unexpected.  The one thing that ALWAYS happens is pure Magic.

The Spring Event which was held in a 22,000 sq foot mansion, rented out just for our private group, equipped with warm waterslides, luxury rooms, fully catered, and the theme of a Pirates mansion.  This place was extraordinary.  It is the private home of a very wealthy entrepreneur, the owner of NuSkin.  The public had not been allowed there before.

Having a private wonderland, and being able to connect with the group over meals, during the sessions and over drinks in the evening or perhaps a water volleyball game – was magic.  That was the event for PURE creativity and million dollar money making ideas and complete business turn around happened at that event.

Seeing the breakthroughs was like watching a movie.

Last week we held the Fall Event in Vancouver, Canada, after all this year’s theme was Business Olympians.  So everyone brought their free Olympic gear and arrived at the home of the 2010 Winter Olympics.

This time it was held in a hotel overlooking the mountains and the Pacific Ocean.  However, to be different, I flew in special teachers who gave a hands-on workshop and EACH person walked away with keyword research information – which will bring in cash flow and eyeballs to your sites, 20 written podcasts, understanding which personal values run their business, what is behind their REAL goals, and the know-how to create promotional videos in 10 minutes flat, and how to edit them, and everything you need to make it darn easy that a 6 year old could follow.

What was so special was the full attention and feedback from the entire group that EACH member is deservedly receives.  The electricity in the room was stunning as every Olympian Member found solutions, marketing plans and strategies that was exactly what they were searching for.  See, that this happens always amazes me.

I am not talking about 1 or 2 great ideas – I’m saying completed solutions and game plans.

But the other magic that happened was seeing grown adults jump for joy, and go crazy with excitement and RELIEF when they realized they could EASILY do what we were taking them threw STEP by STEP.  And each got a chance to do the work there at the event. The laughter and RELIEF of this being off their mind, off their worries, was so dramatic.

Looking around the room I realized that information can be overwhelming at times.  And sometimes you can’t take anymore.

That’s WHY I created this group.

This is the place to get a board of directors on YOUR business – to focus on YOU and HELP you immediately.

This is the place to GET IT DONE – and better than that – get REAL help from the pros.  I mean the pros helping you write, script, film, and edit right there with you, typing, filming for you.

The last piece of magic was seeing how bonded you guys get.  Dinners stretch out, lifetime friendships are formed.

It’s unexplainable.  This magic.

I know only a few people can experience this every year.  But I beg of you, if you want this experience PLEASE apply.  It’s hard some days being a lone entrepreneur, and I don’t know who you are unless you step up and let me know.  To thrive you need to be around people with strong minds, great souls and knowledge of what you are doing.  I speak from experience.  And I keep the price super low.  In fact some people are even doing work for me to pay it off.

I know it’s harder to get in every year because of so many grads re-attending and they always get first available positions.

Applications will begin in December.  But if you would like to request FIRST notice, at least 24 hours to download the application BEFORE it goes to my 100,000 people list, then please post below and let us know which email you’d like us to send it to you and mark your calendars For December 01.

Whenever I am in a room with you all, and so much magic happens to so many GOOD people, my heart soars, and I feel so blessed.  In fact I am sad when everyone goes home.  It’s like missing my dearest closet friends.  I can’t explain it any better than that.

Going through a year of being there through everyone’s ups and doubts, and seeing them blossom into such confidant successful entrepreneurs (far from where many started) to the point of such intimacy that I get teased non-stop at these events by the members – like I said a BIG Happy Family – well in the end, I just feel honored to be part of it.

It makes me PROUD to be an Entrepreneur and be one of YOU.

Thanks guys!  Keep your light shining out there in the world.

Great things are coming your way.

Stefanie

Popularity: 4% [?]

Wow! Lessons Learned…

Posted on 20 Aug 2010 | Author Stefanie | Comments 9 comments | Tags

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Why to Stretch Yourself…

I just returned from speaking at Nick Nanton’s VIP (and Private) mastermind event in New York City.  I LOVE LOVE, (did I mention) LOVE NYC!

That was a cool experience as I was speaking to mainly Dan Kennedy’s graduates.  Nick hand selected my training piece and I spoke on the $500,000 webinar formula.  I trained, it wasn’t a pitch fest (and I loved that).  It was fun and everyone was taking notes like mad.  In fact Nick asked me to distribute the PDF’s to make it easier for his group.  That’s always my secret goal with speaking – deliver content so they are writing it down.  I am so mean – Ha Ha.

I was reminded of a GREAT SPEAKER LESSON: Train people, just give great content – and then those interested will ask to become your clients because you gave them real help – not a sales pitch.   I just want you to know that I practice what I preach and not only is it less stressful for you as a speaker, and way more fun, but when you are relaxed and just train, you and your material shines though.

So I had one day to work and 1 day to play and I wandered the streets of New York.  What a beautiful city.  There was an open market that extended all the way to Central Park.  It was too much fun; I really enjoy outdoor markets when I travel.  Of course as I came with only carry-on so I could not buy all I wanted.  Which perhaps was for the best.

The best part of that trip was getting to know Nick and his partner Jack as well as their family.  What a dynamo team they have with Lindsey, Jack & Nick.  If you haven’t checked out what they are doing go and see: http://www.nicknanton.com/

Few Days Later…

A few days and 3 planes later I was off to Ocean City Maryland to speak at the Entrepreneur Success Summit.  That was a longer event (3 full days), and didn’t exactly turn out as I thought it would.  870 people were expected and less than ¼ showed up.  I remember walking in on the first day and my stomach just dropped.  I felt a little ill not only for me and the other speakers but for the organizer.  I felt bad for us all.

This was a massive 3-day event with the biggest names in the industry.  And some of them pulled out of speaking due to the lack of attendees.  There was talk of cancelling the event outright.  I can understand that for sure, but I was determined to stay and see it through for those who DID show up plus those who were planning on watching on You Tube and Facebook – live.

What made it tougher was you could feel deflated energy in the room.  Like it was hush-hush, quiet.

SPEAKER LESSON: Raise your energy and BE THERE – fully present no matter if there are 25 people or 2000 people.  Everyone deserves your best.

So I got on stage, even asked everyone to rise and shake out that deflated energy that I was determined to change.  It worked and I had fun training on stage.  People shifted because I shifted.  That’s important for you guys to know – every phone call you take, every interaction, people reflect your energy – so give them your best.

I admit, I worked hard, and because there is less in the room, less energy is reflected back to you so I did feel drained, not only from that but from the back stage drama. I thought I was done, that I could enjoy the next few days, but then I was asked to put together a presentation on the fly for the next day in place of one of the speakers that did cancel.

At first, I was tempted to decline.  I was tired and the easiest thing to do was nothing.  I had fulfilled my obligation.  The easiest thing to do was to go out that night for dinner, and out on the town with people who invited me.  After all, I hadn’t even seen the city.

But I decide to stretch myself and see what happened.  So I was up past midnight, but got it together and you know what – people loved it.  In fact they came up saying they had goose-bumps and chills and walked away with valuable usable tips right away for their business.

Here’s what I PERSONALLY LEARNED from these 2 events:  Stretch yourself.  Going to NY was last minute and very inconvenient for me.  I had family staying at my house for only 3 days, and had to give up 2 days with them to prepare for the trip.  I was also speaking to a sophisticated group and had no idea how my material would land with them.

But in New York I was not only rewarded with new clients, but I felt PRIDE that I did it.  I showed up and pushed myself.

In Ocean City I was rewarded by actually getting some big clients and also some JV’s, but again felt PRIDE that I pushed myself and my second talk (on the fly) turned out great.

Here’s the deal, I hope I don’t sound too preachy here, but the “safe” thing to do is NOT to push yourself.  It’s not to expose yourself.  I could have turned down NY, AND the second talk.  Heck I could have walked away from the whole event – but it is not in my make-up to do that. I need to do what feels right.

Hey, I speak to experts like you all the time, who are gung-ho in the beginning yet when they start to get a little success, sometimes they draw inward or backwards.  They fear what others will think of them, even what the other experts in their industry will say about them.  And essentially what is really happening is YOU are getting bigger.  Your reach is expanding.

Certainly some people (competition) who fear you may talk.  But so what?  Ok, I know it still sucks.  And it does upset me when rumors fly – in fact there was one about me and someone who is just a friend of mine at this last event.  But that will pass, and it’s all Bull**** anyways.  Don’t let it block you (am I going to really care about that rumor in 10 years?? NO!).

The important thing is that the world is waiting for YOU to STEP UP.  When you do step up, guess what – the world comes forward and meets you where you are.  So whenever you get that “unsafe” feeling – most likely you are GROWING – that’s all.  Recognize that and go for it.

My philosophy is that you can’t plan for many of the big things that will happen to you in life – fame, kids, marriage, you can’t plan for all the details and challenges each will bring.  But you can decide to STEP UP and GROW.  To expand yourself – believe me the personal satisfaction and private PRIDE you will feel for just going for it outweighs everything else.

The opposite typically leads to frustration and even depression.

We are always meant to do and learn new things grow & expand ourselves.  Isn’t that what we did as kids – it doesn’t stop just because you reach x age.

If nothing else – you will walk away a richer, deeper person with each step, each time you stretch yourself.  And by doing so, you gain more confidence so that the fear really dissipates.

Isn’t that what life is about in the end anyways?  Isn’t that what leadership is about?

As an entrepreneur – you ARE a leader.

This weekend – why not do something different and out of the norm for you – go do something adventurous and slightly scary, out of your comfort zone, even take a friend, do it together or better yet do it by yourself.

Some suggestions:
Learn to rock climb, ice-skate or ski, go to the track and take a stunt driving lesson. Bake a complicated cake for a party, enroll in a running group or bootcamp.  Do something that you used to do when you were a kid and forgot how to do OR something you have always wanted to do.  Or for work – call a BIG client, or that JV partner you’ve been dreaming of – do something BIG, something outrageous to get their attention.  Take the risk.  Take the step.

Please report back to me – tell us when YOU expanded yourself and how you felt when you did.

I would REALLY be interested in hearing about it.

Thanks!
Stefanie

Popularity: 11% [?]

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