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Are YOU Using A Sales and Marketing Calendar?

Posted on 27 Nov 2012 | Author Stefanie | Comments No comments | Tags

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Are YOU Using A Sales and Marketing Calendar?As the New Year comes around I am mindful that the year end business quarter is ending.    It’s a great time to take stock of where you are, and maybe even readjust your strategy or note what is needed to add or change to achieve the goals you have set for the coming months.

The ability to readjust your approach or tactics as you go can mean the difference between successful marketing and sales fizzling.

So the question is:

  • Have you taken stock of where you are?
  • Have you planned out how to schedule attacking your marketing plan?

Just like using a map or GPS system, by noting these markers you can be steps ahead of the competition just by taking stock of where you are.


Using a sales and marketing calendar is something that I recommend and gives you a hands-on ability to ability to allocate time and energy for items critical to your businesses marketing plan.

If you check in with your marketing plans each quarter you will find it a useful way to monitor your progress. I will have an indication if I need to re-adjust something or if I am close to my strategic destination I may be happy to leave things as they are.

I recommend doing this “checking in” as it can allow you to acknowledge not only those things you need to adjust but your successes as well.


Your marketing and sales calendar can give you a keen awareness of which months your promotions are booked, giving you much needed lead in time to take care of the details which can make the difference between a successful outcome or a possible setback.

To build your own sales calendar I recommend taking the following steps:

  • List out all your products and programs. Input them into the appropriate date.
  • Block out time to spend developing your business.
  • Add a sales goal each month.

A sales and marketing calendar can greatly improve your success and is just one of the many resources successful businesses and entrepreneurs use to increase sales, bring in new business and maximize their growth potential.

Article Written by Stefanie Hartman www.stefaniehartman.com
Photo Source: Microsoft Clip Art
Article Source: http://www.businesspartnerships.ca/articles/some_basic_marketing_ideas.phtml
http://marketing.about.com/cs/advertising/a/mktgcalendar.htm

2012 © Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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Did You Know That When I think of Marketing Strategies, I think of Jerry Maguire?

Posted on 19 Apr 2009 | Author Stefanie | Comments No comments | Tags

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Did You Know That When I think of Marketing Strategies, I think of Jerry Maguire?There are 2 famous lines in the Jerry Maguire movie.  One of them is, of course, “Show me the Money!”  But the other one is the one that women always remember because it’s the romantic one – “You had me at hello.

I think BOTH are relative to business – however, the romantic one is the one that I apply toward my marketing strategiesparticularly when it comes to presentations (like teleclasses)!

Did you know that when it comes to your presentation, what you start out with is SO much more important than the last 15 minutes of the “close” at the end?

I can’t tell you how many people I’ve come across that have it all backwards – they put all their time and energy into that final 15 minutes.  But the truth is, if you’ve done your job through the first 45 minutes of your talk, you can write a simple, easy sales pitch for the end and you will create massive sales – and way more than you would have otherwise!

I taught this strategy and went through a teleseminar template that I described to Matt Bacak (Internet Marketer), and when he started using it, his sales went up dramatically and immediately.  He said my template felt “real” and “the best” to him, it made so much sense to him and he loved the new insight of “You had me at hello”.

The impact was even greater for him as before he spoke to me he had just had meeting with someone that was really salesy and aggressive, which he didn’t enjoy at all – and his sales reflected that.  But using this new structure worked for him amazingly!  In fact it was the best sales he’d ever done.

What he learned is that your best sales come from you speaking the truth, being who you are, and knowing the structure of what you need to put it in.

You don’t have to be someone that you’re not in order to make great sales! Continue Reading

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Are You Basing Your Niche Marketing Strategy on a Mythical Foundation?

Posted on 11 Mar 2009 | Author Stefanie | Comments No comments | Tags

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Have you ever heard the expression ‘Junk in the Trunk’?

It’s actually a slang term that refers to someone that has a full figured bottom.  You know I’m on the treadmill a couple of times a week to reduce my back end – but in your business, you really need some junk in the trunk!

FACT:  The bigger the back-end of your organization, the bigger your bank account.

If you want to maximize your list, have additional profits centers that bring in money while you sleep and have a system in place that sells to people who already love your stuff, this is stuff you need to know!

FACT: Knowing these common niche marketing myths and understanding those ‘junk in the trunk’ implications is going to make your business easier and much more profitable.

Here’s an example for you: Continue Reading

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