I found this article that I wanted to share with you.

Alexei Oreskovic of Thompson Reuters has written an article about a Joint Venture you should know about.

Microsoft Corp and Google Inc have sealed separate agreements to access real-time content from Web phenomenon Twitter, intensifying their battle for a search market that Google now dominates.

Google and Microsoft’s five-month-old Bing search engine, which hopes to take on the current leader, both won access to Twitter’s store of public data in real time, executives at the two companies said on Wednesday.

The long-expected deals are expected to ramp up the efficacy and lure of search results, by allowing users to scan real-time Tweets: 140-character stream-of-consciousness messages that Twitter hosts on its vastly popular website.

But Microsoft appeared to one-up its rival Google, which controls 65% of the search market, with a deal also to include content from social networking site Facebook, one of the Internet’s most visited addresses.

Terms of the deals – which were non-exclusive – were not disclosed.

“In the past few years, an entirely new type of data has emerged – real-time updates like those on Twitter,” said Marissa Mayer, Google’s vice president of search products.

“We have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data.”

Twitter, the three-year-old Web start-up that has become an Internet sensation popularized by celebrities and government, attracts tens of millions of visitors every month.

Qi Lu, president of online services at Microsoft, said data from Twitter could provide “signals” about which content on the Web is most popular and most relevant to search queries.

“You can use those to augment today’s search experience,” Mr. Lu told a San Francisco Internet conference.

From Wednesday, Twitter search results will be accessible on a special section of Bing as a beta, or test product. Microsoft plans to present the most popular Tweets of the moment, while allowing Web surfers to view Twitter messages that contain links to other Web content. Microsoft will filter out spam and other extraneous data.

Conversely, Bing’s Facebook deal encompasses only messages that its 300 million-plus users have flagged as viewable to the public, a practice that is relatively new and not as widespread on the social network, where users typically send messages to groups of friends.

“This is one of the first times that a search engine will be differentiated through access to content. We think Bing will benefit from the right to index and display the tweets almost as soon as they are posted,” JPMorgan said in a research note before Google announced its own agreement.

“As searchers are looking for more and more real-time Web results, we think this partnership will help Bing to improve its user experience.”

Microsoft also inked a deal this year to entwine its search efforts with Yahoo’s.

Yahoo’s chief technology officer, Ari Balogh, told reporters that, generally speaking, any data Microsoft’s search engine has access to would also be accessible to Yahoo under the terms of their partnership.

Yahoo already has been testing the limited inclusion of Twitter messages within Yahoo search results to certain users, he added.

“All content on the Web is relevant to search,” Mr. Balogh said. He thought people would not want to go to three or four sites to access different types of data, such as Twitter results.

Article found at: The Financial Post

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What could you learn from a Starbucks Coffee Company President?

I am so excited about today’s call!  I would love input from you though on what questions you would like me to ask Howard.  Remember, he doesn’t have a list of questions and he agreed to be totally candid on the call.  I want you to get the most value possible out of this call and the way for that to happen is for you to tell me what you want answers to!  Please respond right away though because the call is in a couple hours!

This Friday, September 11th on the “Between Friends: Millionaire Interview series, we will be interviewing Howard Behar, the former President of Starbucks Coffee Company North America and Starbucks Coffee International.  He has no idea what we will ask him, and he promised to be extremely candid on our call.

At the end of the call, 1 to 2 JV Club Members that will be personally mentored, receive personal advice and have their company reviewed, solutions offered or even feedback on BIG Ideas they have on projects they are just thinking about.  If YOU want your business or business idea mentored during one of these calls – then email us at: mentor@privatejvclub.com, subject : “Please mentor me” and give us your name, a link to your website, and a brief description of what you do or plan to do. ONLY active Private JV Club Members are eligible.

THIS IS EXCLUSIVE ONE-ON-ONE ACCESS TO MILLIONAIRES, LEADING EDGE THINKERS AND MEGA SUCCESSFUL PEOPLE THAT IS NOT OFFERED ANYWHERE ELSE.

During his many years as a senior executive at Starbucks, Howard helped establish the Starbucks culture, which stresses the importance of people over profits.  He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. In his book “It’s Not About The Coffee” he reveals the ten principles that guided his leadership and success—and not one of them is about coffee.

This people-centered approach has been integral to Starbucks from the start, and remains so today.  Howard will share inside stories of turning points in the company’s history, as it fought to hang on to this culture while growing exponentially. He discusses the importance of knowing who you are, building trust, facing challenges, listening for the truth, taking responsibility, saying yes, and daring to dream.

Learn more about Howard by visiting his website

To get more information or to sign up for the Private JV Club Click Here Now!

Ever imagined how incredible it would be to sit down for coffee (no pun intended here) with the President of the super successful Starbucks Company AND get his advice of how you could make YOUR BUSINESS better?

How much would that be worth?

Actually his advice could be worth millions! He’s already proven he has – he personally grew the business from 28 stores to 400.

Well, understanding this, I made some high powered phone calls ON YOUR BEHALF and personally arranged for 2 lucky JV Club Members to get this very opportunity. Now realize I COULD HAVE taken this opportunity for myself – but I didn’t, instead I have chosen to help YOU, not me. Tell me how many Entrepreneurship coaches are really that committed to help their students?

Answer: no-one.

I am putting you first.

So stop sitting on the side lines, and take advantage of it! Have yourself be chosen to receive FREE PERSONAL one-on-one mentoring from Howard Behar, past President of Starbucks Company.

Ask any question that can help YOU in your own small business.

Think of what your friends and family and competitors will say when you tell them you took a meeting with the President of Starbucks. I see jaws dropping.

Look I have been “the nice gal”, helping those that come to me when they are ready and providing real-world step-by-step strategy and guidance but quite frankly I am tired of some people passing these opportunities by, (and I say this with love), you are a TOTAL IDIOT if you don’t get your butt in the game and begin to realize how BIG these opportunities (such as the JV Contest, the club and this private mentoring) is for you.

Looking from the sidelines is only going to get you depressed, feeling sorry for yourself, broke and to nowheresville.

If I really think about it, I have to say WOW – it’s really crazy and exciting what is happening inside the club lately, last month, several members received collaboration LIFETIME partnership deals from huge players (a big break for them) and this month 2 people will be chosen to get advice from the BIG MAN himself.

In the real world they only take meetings with other big CEO’s of Multi-billion dollar companies. Trust me; this doesn’t happen often – if ever. Period.

And am I charging you $5000 for that privilege? – NO! A Measly $40/month.

That’s crazy.

I am seriously considering making this a more exclusive club – charging that higher fee and only giving it to those who really appreciate it (and quite frankly deserve it).

So stop feeling sorry for yourself, or too small, or not ready. Join the club – meet down to earth people just like you who will become your friends, allies and give you a breath of fresh air or support when you get together.

Just that part of the club alone (people meeting and connecting) is powerful, and you also get live coaching and help with YOUR business from our coaches (at no charge). I get email after email from people who tell me they can’t believe how positive people are in the club, how willing to help and how nice and how casual and easy it is to get advice and assistance from others. They don’t feel alone anymore and are thrilled. If you want to be considered to speak directly to the Starbucks President,

here’s how:

Step One: Become an active member
http://www.privatejvclub.com/becomeamember

Step Two: Go the “Millionaire Mentors” section (button on the left, inside the club) to get the secret email address to let us know you should be considered for this mentoring.

It happens LIVE on Sept 11th – so we need ALL applications in this week.

Warmest Regards,
Stefanie

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RICK FRISHMAN - Author 101

New York News! Need your input…

It has just been a whirlwind of crazy excitement around Hartman Enterprises lately – there is SO much going on – hopefully a lot of it exciting for you!

It’s hard to know where to start but I want to tell you more about my New York trip that was so amazing!

If you didn’t hear about it yet, I went to New York to meet with my publishers and attend Rick Frishman’s Author 101 conference and Book Expo America. It was so great to meet up with all of these people like Rick Frishman and David Hancock – I’ve been friends with them for years now, but this was the first chance to actually meet up in person.

STEFANIE and MARK VICTOR HANSEN

It’s actually one of my favourite things about starting an online business and being in groups like the Private JV Club – when you finally get to meet up with people, you almost don’t even realize that you’ve never met them! I love being part of business that allows you to create these deep, global relationships with people!

I got the chance to catch up with old friends (that I have met) too – some speaker buddies, Mark Victor Hansen – I got a HUGE hug and kiss when I met up with him again!

Meeting up with all of these people seemed to make the connection we’d created over the years even deeper – it’s something I really recommend that if you get the chance to go to a conference or an event somewhere,  be sure to jump on it! Besides getting the chance to learn some great things, the ability to actually meet up with people in person is always priceless.

Just because you’re starting an online business, it doesn’t mean you don’t create awesome relationships both over the Internet and in person!

Even cooler was the chance to meet up with some of the Private JV Club members and even some of the folks from my Mastermind Group – it was like a big reunion!

STEFANIE and RICK FRISHMAN

It was great hearing from people about how much the club means to them and the new connections they’re making – one woman I met up with says she has so many potential new partners that she hasn’t even had the time to get back to them all yet – now that’s a great problem to have!

So much more happened in New York that I’ll be sharing in the blog over the coming days, but I just wanted to connect and show off some pictures in the meantime – giving a big shout out to everyone who was there at the conference – would love to hear some comments about your experience.

AND I can’t go into the details until later in the summer, but I’m going to be starting a publishing company and working with a an award winning well known New York Publisher and world famous distributor.

For that I need a name for my publishing house – and I need your help!

Leave your comments with name suggestions and I will give the person who came up with the winning name a chance at a big time publishing contract (we’re talking the works – distribution through Amazon, Barnes & Noble, Amazon Kindle and major bookstores) for you or someone you know.

My tag line is: Publishing books that change lives.

Areas of interest are: business, trends, technology, innovation, entrepreneurial, non-fiction, biography, celebrity, health, some fiction (if it is life changing).

Some names already suggested:

• Hartman Publishing
• Strategic Publishing

Please vote or submit your own – and stop by soon for more updates!

In the meantime, check out some more of my NY Pics!:

The Book Expo in New York City

It Could Happen to you Movie

with David Hancock of Morgan James Publishing

The Literary Agents Panel at Author 101

with Mitch Axelrod of The New Game

New York from the Plane

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This Mother’s Day many people celebrated and honored their Mother’s by treating them to brunch, lunch or a relaxing day off.  A card, along with some flowers can also part of the day.

In fact, consider that across the USA alone,  people will spend over $15 billion dollars on gifts and flowers for Mother’s Day.  That’s big business, especially since in the week leading up to Mother’s Day, $76 million of that was sold on the internet alone.

That’s a huge amount of money for just 7 days!  Imagine what YOU could earn using the same kind of marketing that many of those very online flower sites used to bring in those kinds of sales numbers.

Imagine being teamed up with a business that could help you reach the kinds of sales you’ve always wanted. And now picture that this could all come with virtually zero risk or cost to you!

I’m talking about Joint Venture partnerships.  They can be the source of amazing opportunity as (when well matched) those businesses that have entered into the agreement benefit from shared resources such as advanced technology and new markets for their common goal, increased profit and market strength.

The key is that perfect match and now you have an opportunity to have that perfect match done for you!

You still have time to enter to win the Joint Venture Partnership of your dreams.

Anyone with an idea can WIN!

Yes, it’s true – Mark Victor Hansen, the man who co-created nothing short of a phenomenon, the “Chicken Soup for the Soul” book series,

…IS looking to work with an unknown….could it be you?

You may have seen him on Oprah, Times Magazine, or CNN.

He’s sold more than 120 million books and built into a $1.3 billion dollar empire – does that sound like someone you’d like to partner with?

How life changing would it be to be working with:

• Several NY Times Best-selling Authors & Entrepreneurial Celebrities!
• Highly Successful Publicity Expert!
• The man who has worked with President Jimmy Carter, Howard Stern, John Grisham & Harvey Mackay!
• A self-made Mom Millionaire!
• The Newest Financial Expert for a $350 Million/yr Company!
• Author & Celebrity from ‘The Secret’ Phenomenon!
• Person who has co-branded with American Idol®, Coke®, NASCAR®, Marriott®, Campbell’s®, Arby’s®, Golf Digest® and others!
• Oprah & CNN regular Guests!

They want to PROMOTE you for FREE!

While the actual agreement itself is important, the most essential step in a Joint Venture is in fact the ‘matchmaking’ step.  Pairing the right entrepreneur, business, and/or product with its perfect, complimentary match is absolutely essential.

The Private JV Club takes care of this most critical aspect, but if you’re not a member (you should be!) by entering this contest you have the possibility of winning the ultimate Joint Venture Partner for you.

Register for Free here to find out how you can partner up with these Magnates.

Last week I was thrilled at the number of people who took advantage of joining in on the fre.e teleseminar to hear all about how they could apply the magic of Joint Venture Partnerships to their business
 
Opportunity does indeed knock a second time!
 
Anyone with an idea can WIN!

You still have time to enter to win the Joint Venture Partnership of your dreams.

Yes, it’s true – Mark Victor Hansen, the man who co-created nothing short of a phenomenon, the “Chicken Soup for the Soul” book series,

…IS looking to work with an unknown….could it be you?

You may have seen him on Oprah, Times Magazine, or CNN.

He’s sold more than 120 million books and built into a $1.3 billion dollar empire – does that sound like someone you’d like to partner with?

How life changing would it be to be working with:

• Several NY Times Best-selling Authors & Entrepreneurial Celebrities!
• Highly Successful Publicity Expert!
• The man who has worked with President Jimmy Carter, Howard Stern, John Grisham & Harvey Mackay!
• A self-made Mom Millionaire!
• The Newest Financial Expert for a $350 Million/yr Company!
• Author & Celebrity from ‘The Secret’ Phenomenon!
• Person who has co-branded with American Idol®, Coke®, NASCAR®, Marriott®, Campbell’s®, Arby’s®, Golf Digest® and others!
• Oprah & CNN regular Guests!

They want to PROMOTE you for FREE!

While the actual agreement itself is important, the most essential step in a Joint Venture is in fact the ‘matchmaking’ step.  Pairing the right entrepreneur, business, and/or product with its perfect, complimentary match is absolutely essential.

The Private JV Club takes care of this most critical aspect, but if you’re not a member (you should be!) by entering this contest you have the possibility of winning the ultimate Joint Venture Partner for you.
 
Register for Free here to find out how you can partner up with these Magnates.

How About a Chance to Win the Joint Venture Partnership of Your Dreams?

What would you say if I told you that in a short period of time you could be entering into a Joint Venture agreement with the business partner of your dreams?

But first let’s discuss the numerous advantages of Joint Ventures.  Whether you are experienced or are new to JV’s you can take gain tremendously from the benefits.  One single most important pros of entering into a JV with another company is that neither business loses control over their own business.

Rather a JV is simply an arrangement to co-create a single product or multiple aspect marketing plans together, cross advertising campaigns or an agreement to reciprocate referrals.  Many JV deals can get off the ground with a very simple agreement done in a short period of time, even though the relationship can last a life time.

The right JV partnership can help to:

• Create credibility through that association
• Bring an influx of warm market referrals
• Create free advertising
• Grant access to large pools of constant customers
• Grant access to new technology
• Assist in opening new target markets and/or territories

ALL of this is done with zero funds exchanging hands which translates into zero risk to both JV Partners.

The riskiest aspect of creating a Joint Venture agreement is finding the right business to partner with.  This is where the Private JV Club comes in.

Joint ventures have been said to be the greatest trend in business history, not just for one country but the whole world. Global markets are open now to do business. This means that because it is a global market, it is a 24 hour 7 days a week business market. You can build your dream using this amazing business strategy: Joint Ventures.

The Private JV Club does the hardest work for you – matching you up with the powerful CEO’s, entrepreneurs and businesses that are a part of this amazing club.  Through a combination of unique matchmaking technology with this pool of wildly successful alliance partners, the Private JV Club takes away not only the guess work but the hard leg work too.

You may already know about the Private JV Club, but did you know that just by signing up to this Thursday’s FR.EE tele-cast you will be entered to win a JV with one of the successful experts who are part of this exciting business??

On Thursday, April 30, 2009 at 5:00PM PDT/8:00PM EDT join me, for the “How to Market with Partners for Profits & Leads! No-Cost, No-Risk Marketing Strategy Tele-Training.”

Just by signing up and joining us you will automatically be entered in the contest to win a Joint Venture partnership with one of our Multi-Millionaire Entrepreneurs’!!

Now is the time to take advantage of this fantastic opportunity, to make your product or company an established and recognized entity in a business community. Now is the time to take full advantage of the offer I’ve mentioned here today.

April 30^th is just a few scant days away so you have a very small window to line up your business to be partnered with and become one of the great joint venture players.

Looking forward to seeing you on the call this Thursday!

If your answer to that is not a big fat YES, than you’ve got some work to do!

Almost any business person or marketer’s knee jerk reaction when you mention the word ‘competitor’ is an inner cringe.  It’s just the way most of us were raised to think…you’ve got to get ahead or you’ll fall behind, work harder than that other guy, win or lose – you’re either at the head of the game or you may as well not be playing!

But business has changed.

The economic upheaval that is all around is proving on a daily basis how much the old patterns and ways of doing things are falling away – and NOW is the time to be a part of the New Evolution of Business – which means updating your marketing strategy to work WITH your competitors for greater exposure and profit than ever before.

What do I mean by that?

You’ve probably heard the term ‘Joint Ventures’.  Did you know that Joint Ventures are all around you?

When you go into Walmart and find a McDonald’s inside, that’s a Joint Venture.  When you go into Starbucks and use T-Mobile or Rogers WiFi, that’s a Joint Venture.  When you watch Major League Baseball on NBC, it’s a Joint Venture.

There are countless examples of how corporations are using this powerful marketing strategy to increase their profits and recognition in leaps and bounds.  If corporations are the epitome of old-style, crush the competition business ways and they are using this technique, you know there’s something to it!

The truth is, entrepreneurs and small business’ are NOT taking advantage!

I’ve seen so much exciting evidence that the entrepreneurs of today have a ton of heart – you have an amazing product or service that you just want to share with the world – you want to make money, but you want to serve people too.

You’ve gotten that part of Abundance mentality down…but when it comes to actually partnering with the competition, I still see that people either don’t know enough about the ‘how’ to put it into action, or they’re afraid that it will do more harm than help (I mean, why am I going to promote someone that I’m up against?).

But it’s that exact thinking – that knee jerk reaction of being ‘against’ others in your niche – that could be causing you to fall behind and miss out on chances to grow!

If you’re an Abundance Thinker (or you want to be), it won’t take you long to see how working in collaboration with others can only help you.  Think of the benefits:

• You build on mutual strengths for mutual benefit
• It’s essentially free marketing – no cost, no risk
• You get access to new technologies and new customers
• You can learn innovations from people you work with that you may have never heard of otherwise
• You’re getting your product or service to the market with greater speed and credibility
• You get to offer exciting opportunities to your own subscribers that they may not have otherwise had access to, increasing your own value to them
• You get to have FUN!

There are so many advantages to working in Joint Venture partnerships…it can truly be one of the most enriching experiences in life to find a group of like-minded people and set up a serving oriented community of collaboration – where instead of living in fear and competition, you can live a life of abundance and prosperity – and ditch the idea of trying to do it all on your own any longer!

As you can see, I am passionate about this stuff – and it’s because I’ve seen the evidence (over and over again) of how powerful this really is!

I’ve based my own successful marketing career and business around the power of collaboration, and I want to see YOU getting the benefit of this incredible marketing strategy too!  I’ve seen entrepreneurs missing out too many times…and you don’t want it to happen to you!

If you want to learn more about how you can implement this strategy in your own business (or even implement it more effectively if it’s something you’re already doing), join me for a free tele-training tomorrow night, How to Joint Venture for Profits & Leads, the No-Cost, No-Risk Marketing Strategy – and come prepared to learn a lot!

I have to tell you to, when you join in on this call, you’re also going to learn about a rare opportunity that gives you the chance to DO Joint Ventures with some of the greatest names in business today, including Mark Victor Hansen of the Chicken Soup for the Soul Series.

You’ll also get to pick up some great free gifts when you register for the call.  Don’t miss out on this chance to turn your competition into your profit source, and start having a LOT more fun and fulfillment in your business!

I can’t wait to connect with you on this call…and who knows – maybe we’ll get a chance to work together in the near future!

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There are 2 famous lines in the Jerry Maguire movie.  One of them is, of course, “Show me the Money!”  But the other one is the one that women always remember because it’s the romantic one – “You had me at hello.”

I think BOTH are relative to business – however, the romantic one is the one that I apply toward my marketing strategies – particularly when it comes to presentations (like teleclasses)!

Did you know that when it comes to your presentation, what you start out with is SO much more important than the last 15 minutes of the “close” at the end?

I can’t tell you how many people I’ve come across that have it all backwards – they put all their time and energy into that final 15 minutes.  But the truth is, if you’ve done your job through the first 45 minutes of your talk, you can write a simple, easy sales pitch for the end and you will create massive sales – and way more than you would have otherwise!

I taught this strategy and went through a teleseminar template that I described to Matt Bacak (Internet Marketer), and when he started using it, his sales went up dramatically and immediately.  He said my template felt “real” and “the best” to him, it made so much sense to him and he loved the new insight of “You had me at hello”.

The impact was even greater for him as before he spoke to me he had just had meeting with someone that was really salesy and aggressive, which he didn’t enjoy at all – and his sales reflected that.  But using this new structure worked for him amazingly!  In fact it was the best sales he’d ever done.

What he learned is that your best sales come from you speaking the truth, being who you are, and knowing the structure of what you need to put it in.

You don’t have to be someone that you’re not in order to make great sales!

I taught these same ideas to Eric Lofholm.  He’s a GREAT salesman – he sells to people at seminars all the time, but he admitted his teleseminar phone sales were terrible.  He actually just gave up on the whole idea of doing teleseminars!

But he simply needed a different structure, because selling on the phone is very different than selling on stage.  I taught him the structure that I teach in my Millionaires in Training (MIT) program (and honestly that one little piece is worth the price of the course alone!)

And he went from giving up (and no sales) to selling half a million of products in a few months from the 1 structure I gave him!  That speaks for itself!

You might be interested to know that the reason I put this structure together was because I was actually hired by a company some years ago that hosted 3-4 teleseminars a month for different people to sell their products, while he made a commision.

The owner brought in these people, and he made an average of $10K a month through booking these speakers – so having people that would really be good at selling was very important to him!

My job was to listen to the teleseminars and tell the owner who would sell and who wouldn’t.  And I would actually sit there listening and write down the exact time of when this speaker would lose their audience – some would lose it at 5 minutes into the call, others at 30 minutes, and some would lose them at several points throughout the call!

It was almost like having a first date and saying the wrong thing – several times!  These people were unknowingly completely ruining their relationships!  And let me tell you, you’re NOT going to get a second date when that happens!

So I would write these times down for the owner of the company, and then we would look at the printout from the phone company after the call that would tell us exactly when people started hanging up – and it matched exactly.

And it was tragic – because not only were these sellers losing people emotionally, but they were so turned off that people actually hung up!

And who knows about those people that didn’t hang up – I mean they could have been staring at their grocery list or vacuuming the house by that point – because they no longer had any reason to be invested in the call.

In these cases it was more like, “You LOST me at hello!”

So I started to realize that a lot of great business people were running into these same issues, and came up with the structure to implement to keep this from happening!

This is what Eric Lofholm had to say after he learned it:

“Thank you for the awesome coaching. I am a master at selling from the stage. However, I have done over 100 conference calls and never had success closing orders on a teleclass. I implemented over 10 ideas you suggested during our coaching session. My results were incredible. In fact my phones began to ring off the hook before the call was even completed. Your insight was awesome. I’ve added it up and I’ve profited over $500,000 since implementing your ideas. I look forward to utilizing your consulting services for years to come.”

If you find yourself running into these same issues in your marketing strategies when it comes to presentations or teleseminars, begin to implement the following:

• One of my HUGEST pet peeves on a call is when people say, “You folks”.  It doesn’t matter if there are 1500 people on the line – you need to be speaking to just one person! Say the word “You”.  You can even envision talking to a certain person in your mind to better assist you to speak in this way.  You will be surprised at what a difference it will make for you!
• AND, many people make the mistake of selling only in the last 15 minute of the call or presentation. It’s like there’s all this lead-up and then BAM – buy stuff from me! The reality is, you should be seeding your product or service throughout the entire presentation – the end is where you can give the details, but your sales pitch shouldn’t be coming out of left field!

It takes me about 60 minutes to go through the whole structured template for my clients & students, but these are probably 2 of the most important aspects of presentation and keeping that “You had me at hello” mindset.

Put these into effect in your teleseminar and you’ll begin to see changes right away!

If you want to learn more about the MIT program and the marketing strategies that have worked for people like Matt Bacak and Eric Lofholm, visit Millionaires In Training.  Then you’ll not only be applying, “You had me at hello”, but you’ll be saying, “Show me the money!” too! 

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I was recently on a Private JV Club student call, and we were brainstorming about the idea:  Who is your Best Client or Customer?

This is an exercise that I give to entrepreneurs to be able to profile their best client/customer and use it as a way to amp up their targeted marketing.

Normally I would have them do this by looking at their past clients and “profiling” just like on CSI Crime Show, profiling who is their best client, the ones who spend the most amount of money and are the least trouble to deal with (plus more detail on how to duplicate them and market to them).  But you get the idea and you don’t guess – you use your sales reports to actually find out.

But on this consulting call, one of the people that was creating this profile of their best client/customer didn’t actually have a mailing list or past customer base yet, so we started coming up with other ideas of how to best figure out how to do targeted marketing for her business.

One way you can do this is to do street surveys.  I had a student that used this very effectively – she stood on the street and asked people passing IF they would buy her product and what would they pay.  She ended up getting some really great insight this way!

You could also use an online survey, (a free tool is Survey Monkey) that you could use to ask your customers or potential customers what they like, dislike, and want.

The thing is, when you’re doing targeted marketing, it’s imperative to profile your clients/customers as full individuals – researching things like:

• What are their circumstances?
• Are they men or women (or both)?
• Where do they live (demographics)?
• What are their emotional experiences – are they coming to you because they are unhappy, because they’ve experienced a particular event (health issues, childbirth, being laid off, etc.)?
• Anything that you can think of that defines this individual or group more fully.

So one of the best ways to do this is through profiling one of your best past customers, but the breakthrough that we had on this call with the student that didn’t have past customer profiles to access was to realize that in a pinch, one of the best resources you can look at to profile your client/customer is to profile yourself!

Did you know that more often than not we create products, programs and services WE actually want for ourselves?

How often have you created a product of service or business because you saw the need in yourself and decided to fill it?

I am the same way – I created the Get it Done Series because I found myself sitting there at the end of the year thinking, “I’ve worked hard, I’ve accomplished great things, but I’ve still got this marketing list of to-do’s that I haven’t checked off yet and I don’t know how I’m going to find the time to do it!”

I created the Private JV Club because I kept hearing stories from people were in my JV training classes about how they wanted to apply all of this incredible information but it was hard to get everything together for it AND to make the connections without having doors slammed in their faces!

I remembered what it was like to be new and have no contacts, and I didn’t want to just be training people and getting them all excited and then just walk away to count my cash!

I wanted to create a club – a house that you could walk into and meet people and clink their glass and get to know each other.  So I did create it – because it was something that I wanted for myself and for those that I was teaching.

Then after I created the Private JV Club I wanted to go beyond that, which was why I created the JV with Your Guru Contest (where an unknown entrepreneur can Joint Venture with a well known person) – again, something I would have loved the opportunity for myself!

So think about this as you work on your own targeted marketing – look back on your own experience and you might find that your client/customer profile has very similar issues to you or to someone that you really identify with strongly.

It makes it so much easier to do your marketing, because you’re marketing to yourself!  And you know how you want to be marketed to!

If you want to take your marketing to the next level, join me on April 30th for a complimentary call to learn more about the Private JV Club and the JV With Your Guru Contest (find out how you can Joint Venture with Mark Victor Hansen and others like him!).  All the details are here and you can sign up for free now!

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