I just read a great post from Marc Goldman on the importance of having a great affiliate system set-up for your Joint Venture partners.
I know there are a lot of entrepreneurs out there who really don’t like having to pay attention to these ‘technical’ details in their online advertising techniques and partnerships – I think sometimes we all kind of just hope that the IT fairy will come down and take care of it all for us – or that if problems arise, they’ll just go away!
But there are some things that you just can’t leave to the good will of your partners, clients, and customers – and money is one of them. Continue Reading
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