Stefanie Hartman In The Press

Tag Archive | "NY Times Best-Selling Authors"

It’s who you know for your book promotion

Posted on 08 Sep 2011 | Author Stefanie | Comments 3 comments | Tags

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Here is the second great installment I found on book tours, from a company that is closing their doors soon, so I thought I would pass it on to you guys!

There was a study by Microsoft on their IM service and it proved that we really are closer to people than we realize. In this article Kevin talks about asking people for help. I agree with him especially if you make people feel included in the excitement and they begin to have a vested interest in your book doing well, After all this is an exciting time. Ask all your friends, family, neighbors for a favor. Don’t forget you do the exercise at the end. Enjoy.

All the best,
Stefanie

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Book Promotion: It’s Who You Know

In our last segment, we talked about how you, the author, must develop an airtight answer to the first question anyone you meet on the book promotion trail will ask you:

“Tell me about your book.”

In this segment, we’re going to discuss whom will be doing the asking. If book promotion is an act of matchmaking your book to the right readers, today’s segment is about how to find those “right readers.” The answer, you’ll see, is a lot closer to home than you think.

Everyone knows somebody. And by “somebody” I don’t mean Oprah or John Stewart or the Bestseller Fairy. I mean the circles of humanity we all have in our lives. Those circles are the first 75-100 readers of your book. They have the potential to be much greater if you ask them to be then work with them to make it happen

As an author who spends much of their time at the keyboard or in their imagination, it may not seem like your world is teeming with allies. But it is. Try this.

Make a list of:

  • Your friends and family members, the ones who will say “I’ll buy that” when you tell them you’ve got a book.
  • Your colleagues at work. Same criteria.
  • Anyone you are friendly with via your kids. Again, same criteria.
  • Friendly faces through hobbies and community work—at the ski club, dance class, church, neighborhood association.
  • Old friends from childhood, high school, or college.
  • Anyone you talk with regularly via social media (Facebook, Twitter or the like).

Unless you’re a hermit or just not very nice (I’m afraid I can’t help you there), you’ve probably got a good list of several dozen names. These names are where you begin.

Let’s take another look at that list and ask these questions.

  • Who on this list works for or knows someone well at the local media (newspaper, TV, radio)?
  • Who leads a social group (book group, synagogue committee, monthly dinner with friends) or professional association that would like to have an author as the meeting’s entertainment?
  • Who on this list has a blog, an active and well-read Twitter feed, runs an email mailing list, or has more than 300 friends on Facebook?
  • Who is a natural-born host who would love to throw you a book party?
  • Who knows someone in another part of the country whom would do any of these things for you as well?

Separate out that smaller list. Three months before your book becomes available, get in touch. Thank them for their support, their friendship. Tell them you’ve spend a goodly part of the last year or two writing this book and it means the world to you. It would mean the world all over again if you could enlist their help in matchmaking your book with the right readers via one of the means described above—if they could talk about/recommend your book in a way that’s comfortable to them.

You’re not asking List A to spam or make nuisances of themselves on behalf of your book. You’re asking to speak with sincerity and an open heart about the creative project of someone they like—you. Handled with honesty and grace, no one will hold it against them.

Those who don’t make the cut should get a separate email after the book comes out asking them to buy it. Because it would mean the world to you. And remember what we learned in the last segment about talking about your book. Succinct, precise, but leave a little to the imagination

Book promotion is a block party. If you’re lucky, the party is thrown by someone else (the New York Times, your well-paid publicist, Oprah) and you just show up. You don’t even have to bring potato salad. But that’s simply not the case for most writers, and everyone knows that. Which is why most publishers, publicists, booksellers and members of the media will be most impressed by the effort you put in yourself, by your willingness to bring what you have to the party, or to throw it yourself.

I know perhaps you are shy and it’s no fun to ask for favors. This is the time to get over it. If you can’t ask the people closest to you to invest in your book, how do you expect complete strangers to invest their time and money in reading it?

Why do this? Because effort breeds effort and work begets work. You want readers. You have to begin with the most obvious candidates. Starting there means a) at least you have someone interested in your book, and b) the more excited you can get those readers (who know you and are predisposed to support your efforts) about being part of the block party that is the promotion of your book, the more likely they’ll be to invite others.

An author friend of ours once spoke to 175 book clubs over a year’s worth of promotion for his second novel. Why, I asked, when he had a wife, two young children and a day job as a professor, not to mention writing a third book, to return to?

“I wanted to be the one responsible for my book’s success or failure. I figured as long as I kept the water running, the bathtub would eventually fill up. If it didn’t, it wasn’t anyone’s fault but mine.”

Exercise:  Make a list of everyone in your life who wishes you and your writing career well. Separate that list into two groups:

  • Group A, those that know someone, head up a group or would be willing to help in a larger way; and
  • Group B, those you just want to buy the book.

BookTour.com launched a ten-part series on Book Promotion called “Everything you Wanted to Know about Book Promotion but were Afraid to Ask” written by CEO Kevin Smokler. Kevin has been advising authors and publishers on marketing and promotion for nearly a decade and has written and lectured on the topic throughout North America.

Popularity: 4% [?]

Are You Ready to Spring into Success with a Joint Venture?

Posted on 11 May 2009 | Author Stefanie | Comments No comments | Tags

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Are You Ready to Spring into Success with a Joint Venture?

This Mother’s Day many people celebrated and honored their Mother’s by treating them to brunch, lunch or a relaxing day off.  A card, along with some flowers can also part of the day.

In fact, consider that across the USA alone,  people will spend over $15 billion dollars on gifts and flowers for Mother’s Day.  That’s big business, especially since in the week leading up to Mother’s Day, $76 million of that was sold on the internet alone.

That’s a huge amount of money for just 7 days!  Imagine what YOU could earn using the same kind of marketing that many of those very online flower sites used to bring in those kinds of sales numbers.

Imagine being teamed up with a business that could help you reach the kinds of sales you’ve always wanted. And now picture that this could all come with virtually zero risk or cost to you!

I’m talking about Joint Venture partnerships.  They can be the source of amazing opportunity as (when well matched) those businesses that have entered into the agreement benefit from shared resources such as advanced technology and new markets for their common goal, increased profit and market strength.

The key is that perfect match and now you have an opportunity to have that perfect match done for you!

You still have time to enter to win the Joint Venture Partnership of your dreams.

Anyone with an idea can WIN!

Yes, it’s true – Mark Victor Hansen, the man who co-created nothing short of a phenomenon, the “Chicken Soup for the Soul” book series,

IS looking to work with an unknown….could it be you?

You may have seen him on Oprah, Times Magazine, or CNN.

He’s sold more than 120 million books and built into a $1.3 billion dollar empire – does that sound like someone you’d like to partner with?

How life changing would it be to be working with:

  • Several NY Times Best-selling Authors & Entrepreneurial Celebrities!
  • Highly Successful Publicity Expert!
  • The man who has worked with President Jimmy Carter, Howard Stern, John Grisham & Harvey Mackay!
  • A self-made Mom Millionaire!
  • The Newest Financial Expert for a $350 Million/yr Company!
  • Author & Celebrity from ‘The Secret’ Phenomenon!
  • Person who has co-branded with American Idol®, Coke®, NASCAR®, Marriott®, Campbell’s®, Arby’s®, Golf Digest® and others!
  • Oprah & CNN regular Guests!

They want to PROMOTE you for FREE!

While the actual agreement itself is important, the most essential step in a Joint Venture is in fact the ‘matchmaking’ step.  Pairing the right entrepreneur, business, and/or product with its perfect, complimentary match is absolutely essential.

The Private JV Club takes care of this most critical aspect, but if you’re not a member (you should be!) by entering this contest you have the possibility of winning the ultimate Joint Venture Partner for you.

Register for Free here to find out how you can partner up with these Magnates.

Popularity: 4% [?]

Who Says That Opportunity doesn’t Knock Twice?

Posted on 05 May 2009 | Author Stefanie | Comments 2 comments | Tags

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Last week I was thrilled at the number of people who took advantage of joining in on the fre.e teleseminar to hear all about how they could apply the magic of Joint Venture Partnerships to their business

Opportunity does indeed knock a second time!

Anyone with an idea can WIN!

You still have time to enter to win the Joint Venture Partnership of your dreams.

Yes, it’s true – Mark Victor Hansen, the man who co-created nothing short of a phenomenon, the “Chicken Soup for the Soul” book series,

IS looking to work with an unknown….could it be you?

You may have seen him on Oprah, Times Magazine, or CNN.

He’s sold more than 120 million books and built into a $1.3 billion dollar empire – does that sound like someone you’d like to partner with?

How life changing would it be to be working with:

  • Several NY Times Best-selling Authors & Entrepreneurial Celebrities!
  • Highly Successful Publicity Expert!
  • The man who has worked with President Jimmy Carter, Howard Stern, John Grisham & Harvey Mackay!
  • A self-made Mom Millionaire!
  • The Newest Financial Expert for a $350 Million/yr Company!
  • Author & Celebrity from ‘The Secret’ Phenomenon!
  • Person who has co-branded with American Idol®, Coke®, NASCAR®, Marriott®, Campbell’s®, Arby’s®, Golf Digest® and others!
  • Oprah & CNN regular Guests!

They want to PROMOTE you for FREE!

While the actual agreement itself is important, the most essential step in a Joint Venture is in fact the ‘matchmaking’ step.  Pairing the right entrepreneur, business, and/or product with its perfect, complimentary match is absolutely essential.

The Private JV Club takes care of this most critical aspect, but if you’re not a member (you should be!) by entering this contest you have the possibility of winning the ultimate Joint Venture Partner for you.

Register for Free here to find out how you can partner up with these Magnates.

Popularity: 5% [?]

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