Stefanie Hartman In The Press

Tag Archive | "niche marketing"

How Do You Become an Expert in Your Niche Market?

Posted on 28 Nov 2012 | Author Stefanie | Comments No comments | Tags

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How Do You Become an Expert in Your Niche Market?I read an interesting book called “Blink”1 by Malcolm Gladwell, who was recently called one of the most influential thinkers of our time.

He wrote about “Thin Slicing”, or the ability to get a fast amount of information (in the blink of an eye) when you’ve immersed yourself in its study.

He illustrated this point with a story from the Getty Museum in California. They bought a marble statue for 10 million dollars and had a geologist test the surface of it to make sure it was authentic. After 2 days, the geologist determined that it was.

Then the Museum decided to brag about it.

Shortly thereafter, they were showing the sculpture to Italian Art Historian, Frederico Zeri, who served on the Getty’s board of Trustees, and Evelyn Harrison, one of the world’s foremost experts on Greek Sculpture.

When Zeri was taken down to the museums restoration studio to see the korus, he found himself staring at the sculpture’s fingernails.  They seemed somehow wrong to him, but it was in a way that he couldn’t immediately articulate.

When it was Evelyn’s turn, the curator took her down to the basement, swished the cloth off the top of it and beamed, “Well it isn’t ours yet, but in a couple of weeks it will be.”

To his shock, Evelyn turned to him and said, “I’m sorry”.

She had no idea why she said that, she just had a feeling, a hunch.  You see, these two individuals had spent most of their life pouring over original sculpture and art and had become experts.

Something got recorded in their brain that they were unable to explain.  They absorbed a complicated amount of clues along the way, and it turned into instinct.

This same thing happens to me with marketing, and probably to you within your own expertise.

When these experts looked at the sculpture, right away, in the “blink” of an eye, they instinctively knew it was a fake, although they couldn’t logically explain to the Curator why they had come to that conclusion.

This area of your brain is not connected to your speech.  In 2 seconds, they knew what eventually took the museum 14 months to confirm.

Successful people in business or even in stock investing can often get unexplainable feelings or indications that something is not right or when something is great and they should move on it quickly.

I bet you have your own unique expertise and instincts based on your life experience, hands-on experience and training, and that you could teach that valuable info to another human being who could really use your help and guidance.

What information or skill is literally immersed into your being, your brain that has become your instinct?  Answer that, and your life could change. Continue Reading

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Are You Taking Advantage of the NEW Money Making Opportunities?

Posted on 11 Mar 2009 | Author Stefanie | Comments No comments | Tags

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There’s a whole new way of earning a living that wasn’t available 10 years ago, but that today is building massive success stories and even millionaires.

Growing up, you were probably taught in school and by parental figures that there’s a pattern to life.

You start with elementary school, then high school, then university, then getting a job and making money for someone else (often while carrying the hefty burden of a student loan).

Then, retirement (although that has begun to change as more tired workers expecting to finally be able to enjoy life are finding out that retirement isn’t even an option for them).

To be fair, working for others is not necessarily a bad thing. It can be a great experience in your life.

What is not natural is how many millions of people are only one pay-check away from disaster, that the entire socially accepted system is based on making money for someone else, and that someone else can just fire you at anytime.

You earn just enough to pay your bills, but it’s never enough to travel and enjoy the world, or to buy that big back yard jacuzzi to soak in at night, or even to feel secure and happy about your future!

Instead, you feel trapped – with no end of the cycle in site.

Does this seem “natural” or secure to you? Continue Reading

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Are You Basing Your Niche Marketing Strategy on a Mythical Foundation?

Posted on 11 Mar 2009 | Author Stefanie | Comments No comments | Tags

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Have you ever heard the expression ‘Junk in the Trunk’?

It’s actually a slang term that refers to someone that has a full figured bottom.  You know I’m on the treadmill a couple of times a week to reduce my back end – but in your business, you really need some junk in the trunk!

FACT:  The bigger the back-end of your organization, the bigger your bank account.

If you want to maximize your list, have additional profits centers that bring in money while you sleep and have a system in place that sells to people who already love your stuff, this is stuff you need to know!

FACT: Knowing these common niche marketing myths and understanding those ‘junk in the trunk’ implications is going to make your business easier and much more profitable.

Here’s an example for you: Continue Reading

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