http://www.hartofsuccess.com Marketing Medium and Joint Venture Sun, 22 Jan 2012 00:29:29 +0000 en hourly 1 http://wordpress.org/?v= http://www.hartofsuccess.com/book-marketing-2/hot-tips-book-marketing/ http://www.hartofsuccess.com/book-marketing-2/hot-tips-book-marketing/#comments Wed, 13 Apr 2011 19:33:04 +0000 Stefanie http://www.hartofsuccess.com/?p=1478 Book marketing and Book Promotion should of great importance to you as an author and know that this is definitely the case where your publisher is concerned. Without a solid book Marketing plan many book authors can experience the ebb and flow of book sales when they first start out. Some never break out of [...]]]> http://www.hartofsuccess.com/book-marketing-2/hot-tips-book-marketing/feed/ 0 http://www.hartofsuccess.com/marketing-business/small-business-marketing/audience/ http://www.hartofsuccess.com/marketing-business/small-business-marketing/audience/#comments Wed, 06 Apr 2011 17:46:54 +0000 Stefanie http://www.hartofsuccess.com/?p=1472 I found this funny website with Crazy Translations and it got me to thinking about why it’s so crucial to understand your target market. Picture this: You’re a big-shot marketing honcho at General Motors in the ‘70s.  One of the global car retailer’s best-selling models is the Chevy Nova.  Comfortable, conservatively stylish for its day, [...]]]> http://www.hartofsuccess.com/marketing-business/small-business-marketing/audience/feed/ 1 http://www.hartofsuccess.com/straight-talk/free-trade-experiment/ http://www.hartofsuccess.com/straight-talk/free-trade-experiment/#comments Wed, 08 Sep 2010 21:58:50 +0000 Stefanie http://www.hartofsuccess.com/?p=1104 I just found this book that I thought was really interesting.  It’s called ‘Predictably Irrational’ by Dan Ariely.  He’s a pretty interesting guy.  He is the James B. Duke Professor of Behavioral Economics at Duke University and a founding member of the Center for Advanced Hindsight.  He did an experiment with giving away free items [...]]]> http://www.hartofsuccess.com/straight-talk/free-trade-experiment/feed/ 6 http://www.hartofsuccess.com/straight-talk/meet-october/ http://www.hartofsuccess.com/straight-talk/meet-october/#comments Thu, 26 Aug 2010 19:18:39 +0000 Stefanie http://www.hartofsuccess.com/?p=1095 You know I go to maybe 4 events a year. Many events have lots of hype but when you show up (frankly) they can suck. I am sorry for being so blatant here, but you know it’s true. However, the event that I return to EVERY year is...]]> http://www.hartofsuccess.com/straight-talk/meet-october/feed/ 13 http://www.hartofsuccess.com/marketing-business/this-video-is-brilliant/ http://www.hartofsuccess.com/marketing-business/this-video-is-brilliant/#comments Mon, 21 Jun 2010 19:01:14 +0000 Stefanie http://hartofsuccess.com/?p=1011 This is brilliant! Before there was a term for it, I‘ve been teaching the power of ‘Heart Marketing’ for 10 years. In fact, I believe the reason my web copy won out in million dollar product sales, over more expensive copy writers (face it I had none), was because while others were ‘screaming’ at their [...]]]> http://www.hartofsuccess.com/marketing-business/this-video-is-brilliant/feed/ 5 http://www.hartofsuccess.com/straight-talk/what-to-do-if-your-new-years-sucks/ http://www.hartofsuccess.com/straight-talk/what-to-do-if-your-new-years-sucks/#comments Wed, 06 Jan 2010 20:08:38 +0000 Stefanie http://hartofsuccess.com/?p=772 Ok, this is a strange blog post I know, but hey- sometimes it happens – and this year – boy did it ever happen to me. So I’m figuring that you may have had a similar bad start to the year – maybe not this year, but at least once in your life – and if you did – please share it with me and if there were any lessons learned. And I tell you what - the best 3 stories will get a special prize! But – hey I may win my own prize. But I figure if my first day was this bad in the New Year, then the rest of the year should be GREAT! Just getting it all out in the beginning.]]> http://www.hartofsuccess.com/straight-talk/what-to-do-if-your-new-years-sucks/feed/ 24 http://www.hartofsuccess.com/joint-ventures/a-busy-month/ http://www.hartofsuccess.com/joint-ventures/a-busy-month/#comments Wed, 16 Sep 2009 02:22:19 +0000 Stefanie http://hartofsuccess.com/?p=636 OK. What happened this month?  August was fun, then for some reason everyone I know practically contacted me or is doing something this month. Typically we promote maybe 2-4 events per year for others, so if its weirding you out that this past week we’ve sent 3 – then don’t worry its weirding me out [...]]]> http://www.hartofsuccess.com/joint-ventures/a-busy-month/feed/ 0 http://www.hartofsuccess.com/marketing-business/should-you-advertise-the-old-fashioned-way/ http://www.hartofsuccess.com/marketing-business/should-you-advertise-the-old-fashioned-way/#comments Wed, 26 Aug 2009 16:00:24 +0000 Stefanie http://hartofsuccess.com/?p=591 Remember the Wisk commercial in my last blog? Here's another vintage commercial . . . I bet you didn't even know you needed Space Food Sticks until you saw that!]]> http://www.hartofsuccess.com/marketing-business/should-you-advertise-the-old-fashioned-way/feed/ 0 http://www.hartofsuccess.com/straight-talk/are-you-harnessing-the-most-powerful-advertising-technique-of-all/ http://www.hartofsuccess.com/straight-talk/are-you-harnessing-the-most-powerful-advertising-technique-of-all/#comments Mon, 24 Aug 2009 16:00:58 +0000 Stefanie http://hartofsuccess.com/?p=569 There was a time, not so long ago, when consumers relied heavily on expensive paid advertising to make their spending decisions. Remember this? Before seeing that commercial, viewers may not even have known that their husbands were suffering disdain and mockery due to the rings around their collars. Luckily, the commercial not only educated them about the dreadful plight of grey-collared office workers, but it also offered them a solution -- Wisk Detergent. They would be spared the shame that the poor woman on the commercial suffered. Their washers wouldn't taunt them each time they opened the door.]]> http://www.hartofsuccess.com/straight-talk/are-you-harnessing-the-most-powerful-advertising-technique-of-all/feed/ 1 http://www.hartofsuccess.com/video/target-your-email-newsletters-for-maximum-profit/ http://www.hartofsuccess.com/video/target-your-email-newsletters-for-maximum-profit/#comments Wed, 05 Aug 2009 16:00:00 +0000 Stefanie http://hartofsuccess.com/?p=530 You can mail out the most riveting email showcasing your product, but if you don't target it to the right audience, you won't get results. Check out this funny video to see what I'm talking about!]]> http://www.hartofsuccess.com/video/target-your-email-newsletters-for-maximum-profit/feed/ 0