http://www.hartofsuccess.com Marketing Medium and Joint Venture Sun, 22 Jan 2012 00:29:29 +0000 en hourly 1 http://wordpress.org/?v= http://www.hartofsuccess.com/marketing-business/marketing-for-authors/author-digital-marketing-strategy/ http://www.hartofsuccess.com/marketing-business/marketing-for-authors/author-digital-marketing-strategy/#comments Wed, 09 Nov 2011 19:58:58 +0000 Stefanie http://www.hartofsuccess.com/?p=1710 Thank you so much for your comments on the latest blog posts. Because of the overwhelming response I will continue sharing some insider information on books, marketing, and publishing.  As many of you know, my roots began with dissecting marketing campaigns to see how and why they worked and what, if any, could be duplicated.  [...]]]> http://www.hartofsuccess.com/marketing-business/marketing-for-authors/author-digital-marketing-strategy/feed/ 2 http://www.hartofsuccess.com/marketing-business/marketing-for-authors/book-tour-plan/ http://www.hartofsuccess.com/marketing-business/marketing-for-authors/book-tour-plan/#comments Thu, 29 Sep 2011 23:26:01 +0000 Stefanie http://www.hartofsuccess.com/?p=1646 This is a great post from Kevin, he has a sense of humor about book tours from the glamorous to unglamorous things that can happen on tour. But what is really important to pay attention to is the kind of event that is right for you and your book, how far afield you can or want to go on tour and which venue you are going after. There is an exercise at the bottom for you. Enjoy.]]> http://www.hartofsuccess.com/marketing-business/marketing-for-authors/book-tour-plan/feed/ 0 http://www.hartofsuccess.com/marketing-business/small-business-marketing/audience/ http://www.hartofsuccess.com/marketing-business/small-business-marketing/audience/#comments Wed, 06 Apr 2011 17:46:54 +0000 Stefanie http://www.hartofsuccess.com/?p=1472 I found this funny website with Crazy Translations and it got me to thinking about why it’s so crucial to understand your target market. Picture this: You’re a big-shot marketing honcho at General Motors in the ‘70s.  One of the global car retailer’s best-selling models is the Chevy Nova.  Comfortable, conservatively stylish for its day, [...]]]> http://www.hartofsuccess.com/marketing-business/small-business-marketing/audience/feed/ 1 http://www.hartofsuccess.com/straight-talk/free-trade-experiment/ http://www.hartofsuccess.com/straight-talk/free-trade-experiment/#comments Wed, 08 Sep 2010 21:58:50 +0000 Stefanie http://www.hartofsuccess.com/?p=1104 I just found this book that I thought was really interesting.  It’s called ‘Predictably Irrational’ by Dan Ariely.  He’s a pretty interesting guy.  He is the James B. Duke Professor of Behavioral Economics at Duke University and a founding member of the Center for Advanced Hindsight.  He did an experiment with giving away free items [...]]]> http://www.hartofsuccess.com/straight-talk/free-trade-experiment/feed/ 6 http://www.hartofsuccess.com/straight-talk/meet-october/ http://www.hartofsuccess.com/straight-talk/meet-october/#comments Thu, 26 Aug 2010 19:18:39 +0000 Stefanie http://www.hartofsuccess.com/?p=1095 You know I go to maybe 4 events a year. Many events have lots of hype but when you show up (frankly) they can suck. I am sorry for being so blatant here, but you know it’s true. However, the event that I return to EVERY year is...]]> http://www.hartofsuccess.com/straight-talk/meet-october/feed/ 13 http://www.hartofsuccess.com/straight-talk/we-need-to-talk/ http://www.hartofsuccess.com/straight-talk/we-need-to-talk/#comments Mon, 12 Jul 2010 20:36:25 +0000 Stefanie http://hartofsuccess.com/?p=1056 Very soon, I will be speaking at the crème de la crème of events, as one of the handpicked Successful, Elite Entrepreneurs Tactics team and I would like to see you there, meet you face to face if I haven’t done so before plus have the chance to sit down and talk with you face [...]]]> http://www.hartofsuccess.com/straight-talk/we-need-to-talk/feed/ 0 http://www.hartofsuccess.com/straight-talk/this-was-almost-hate-mail/ http://www.hartofsuccess.com/straight-talk/this-was-almost-hate-mail/#comments Wed, 30 Jun 2010 18:51:24 +0000 Stefanie http://hartofsuccess.com/?p=1050 I certainly hope you’re one of the lucky ones that got in and were able to reserve your place in the easy-peasy podcasting program, where I will show you (begins July 5th) how to make $30,000 a month (yes on-going cash in your pocket) and build your list off iTunes (no-techno experience required millions of [...]]]> http://www.hartofsuccess.com/straight-talk/this-was-almost-hate-mail/feed/ 1 http://www.hartofsuccess.com/marketing-business/should-you-advertise-the-old-fashioned-way/ http://www.hartofsuccess.com/marketing-business/should-you-advertise-the-old-fashioned-way/#comments Wed, 26 Aug 2009 16:00:24 +0000 Stefanie http://hartofsuccess.com/?p=591 Remember the Wisk commercial in my last blog? Here's another vintage commercial . . . I bet you didn't even know you needed Space Food Sticks until you saw that!]]> http://www.hartofsuccess.com/marketing-business/should-you-advertise-the-old-fashioned-way/feed/ 0 http://www.hartofsuccess.com/straight-talk/what-is-a-podcast/ http://www.hartofsuccess.com/straight-talk/what-is-a-podcast/#comments Mon, 22 Jun 2009 16:11:24 +0000 Stefanie http://hartofsuccess.com/?p=475 You know, it wasn’t too long ago that I was going around thinking, “What is a podcast, anyway?” – but from all the buzz I was hearing, I knew it was something I really should be doing in my own marketing strategy! So, when I did decide to get started, I went and found the [...]]]> http://www.hartofsuccess.com/straight-talk/what-is-a-podcast/feed/ 0 http://www.hartofsuccess.com/straight-talk/are-you-ready-to-get-it-done-today/ http://www.hartofsuccess.com/straight-talk/are-you-ready-to-get-it-done-today/#comments Wed, 10 Jun 2009 14:56:28 +0000 Stefanie http://hartofsuccess.com/?p=439 You’re Getting the First Step in the Door today! I can hardly believe it’s FINALLY here! I have been sitting on this thing for WAY too long – and the time has come for me to share it with you! (And as a member of my online community, you’re getting exclusive access 10 days BEFORE [...]]]> http://www.hartofsuccess.com/straight-talk/are-you-ready-to-get-it-done-today/feed/ 0