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Tag Archive | "Marketing plan"

New Rules for Old Marketing Strategies

Posted on 18 Aug 2014 | Author Stefanie | Comments No comments | Tags

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New Rules for Old Marketing StrategiesThere’s no denying it. Marketing strategies have changed, and they’ve changed a lot. While the role of marketing may not have changed – in that the goal is still to meet the needs and wants of consumers — other factors such as corporate attitude, marketing approaches — not to mention marketing function — and the power dynamic between buyer and seller certainly have. These extensive changes are, for the most part, due to the rapid evolution of technology.

The changes in technology are doubling its pace each year. Today’s marketers are now faced with the additional challenge of working with devices that allow consumers quick and easy access to an endless portal. This facilitated and evolving technology has changed the way businesses connect, collect information and interact. In an attempt to keep up, experts suggest doing whatever it takes:

Marketing team to research department
There was a time employees looked forward to the annual marketing conference, the conference that was arranged each year to educate staff on the latest business advancements. Today, however, your business’s marketing team should really be a research department. Marketing techniques and online tools are advancing at a record pace, again, almost doubling each year, making that annual conference insufficient. Cutting edge marketing is demanding and so is keeping up with all the latest platforms that can help your business.

Change to accommodate social media
There’s a new operator in town and it’s called the consumer. There was a time when marketing was not social, which meant the rest of the business didn’t revolve around what the marketing department did…or didn’t do. Today, however, that is not the case. Social media means your company needs to be an open book. It needs to be social, interactive and responsive.

Exchange old marketing slogans for new multimedia
This new marketing world has experienced a shift from punchy marketing slogans to multimedia content that moves people. To keep your company in the game, consider hiring creative talent that can produce videos, broadcast media, implement technical skills and write content that is meaningful.

On the other side of the marketing coin lies an element that has not changed: a unique selling proposition. It’s just as important now as it was before to be extraordinary, meaningful and to deliver on your promise. Making the effort to always create a better user experience will often result in a repeat user experience.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Stuart Miles / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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The Continuing Evolution of Digital Publishing

Posted on 17 Aug 2014 | Author Stefanie | Comments No comments | Tags

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The Continuing Evolution of Digital PublishingIt’s an accepted norm these days to think ahead into the next decade. With the rapid advancements in technology, changes in how we do business and trends on how we do everything else, it’s not uncommon to read, hear or see individual people and large companies planning for the future.

One of fastest evolving trends on the market today is publishing. While the day of type print and hard covers are not completely extinct, they are on their way out. This old method of literature, which is still kindly referred to as the book, is quickly being replaced by its digital equal, the e-book. The concept of digital publishing matures each year, which has made it a multi-billion dollar business. It has also made it a much simpler way for potential authors to get their books out there.

Finalized numbers show that hardcover sales did suffer a small decline between 2008 and 2011, dropping from $5.2 billion in sales to $5 billion. However, during this same timeframe e-book sales grew at an alarming pace, from $64 million to an outstanding $3 billion. While many remain in denial that traditional publishing is suffering a slow, painful death, book publishers certainly know better.

Content is king, and it is thriving more now than ever before. With large online names like Amazon, book creators and authors are able to connect with their audience through technology. The days of old, meaning the once traditional infrastructure of distributing and selling books, has been replaced by online platforms. This new method has proven to be not only more efficient, but also more profitable. Digital publications are typically sold at a much lower price than print books and yield a much higher profit – anywhere from 41 percent to 75 percent.

Still, as with any growth, there are always growing pains and digital publishing is no exception. Experts such as Joe Hyrkin, CEO of Issuu, a digital publishing platform, notes several of the trends that will help drive the digital evolution of publishing forward.

Content discovery
One thing the Internet has introduced to the world is endless content. Finding special-interest communities and relevant content online is near instantaneous and is an enormous benefit to digital publishing; a feature that print publishing cannot match. Publishing online means connections, sharing, discovering and even direct interaction with fans and other authors. More and more readers are coming together to digitally discuss their passions while they create and share content among their unique communities.

More than 140 characters
Statistics show that Twitter, in all its 140 characters, does have an integral part to play in the success of digital publishing. While Twitter’s short-form content may not be able to get the word out, at least not all of it, tech researchers have found that Twitter still serves a purpose. It’s known to act as a flag, a short-term teaser that alerts followers to long-term content.

Growth, growth, growth
Digital publication offers a unique proposition, one that allows mobile and online advertisers to easily identify their readers. Platforms track user interests, locations and activities, which in turn, allows advertisers to target their audience with relevant ads; another feature print cannot offer. Last year, digital advertising accounted for 22 percent of all U.S. advertising, totaling a hefty $110 billion.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of ddpavumba / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

Popularity: 1% [?]

Online Marketing Tip: Learn to Like Google+

Posted on 15 Aug 2014 | Author Stefanie | Comments No comments | Tags

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Online Marketing Tip: Learn to Like Google+These days our devices may be overloaded with platform choices and knowing which ones to choose can be overwhelming. However, making hasty decisions could cost you in the long run, especially if you’re involved in online marketing.  Although there are other social media networks known for their ability to share and comment, Google+ continues to gain popularity.

While some joke that only Google employees use Google+, this fast-growing social sharing option has exceeded 540 million users, 300 million of which are active on a monthly basis. Not exactly the Google ghost town others are claiming. Aside from posting and plusing, Google is also a leader in search engine optimization and Google Authorship, two important factors any content marketer needs to care about. Moreover, Google is responsible for Google images, drive, docs, gmail, YouTube and analytics, and are not the networking site to ignore.

Google co-founder Larry Page admits that sooner or later, those ignoring Google+ will suffer the consequences: Google search will in turn, ignore you. While some remain adamant that G+ is nothing more than Google’s attempt to clone Facebook, the site has grown invaluable to millions for its sharing, learning and networking, not to mention content marketing.

Here are a few G+ facts that you need to know:
•    Between May and October of 2013, Google+ experienced a 58 percent increase in users.
•    Google+ is not just another interactive website. While it offers social interaction, it is part of an enormous network that includes, aside from the listed above, Google maps, earth, wallet, finance and Google search. Google Search is likely the most important feature non-G+ users may want to keep in mind.
•    Google’s search algorithm looks for engagement and response and relevance and already favors content that originates in Google+.
•    Content that is original, as well as site users that post regularly, rank higher in Google Search.
•    Google+ is an excellent resource for businesses – not only techies. It is quickly becoming the place for large corporations, management, technology, small businesses and international companies to connect and influence.

While Google admits there is a steep learning curve to G+ and have made efforts to simplify its platform, some still feel it’s too complicated. This is where hiring a professional content management coach can work to your benefit. An experienced professional can save you a lot of time and frustration by seamlessly integrating your brand into other Google products, such as Google Apps for business. As Google says, this is one platform where you get out what you put in!


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Wikipedia

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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3 Core Marketing Skills Everyone Should Learn

Posted on 08 Apr 2014 | Author Stefanie | Comments No comments | Tags

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3 Core Marketing Skills Everyone Should LearnIf you have a business then you have, by default, a role to play in its marketing. Today’s competitive world has made marketing an integral part of the function of a business. Whether you run a small business, own a large company or want to promote a book, you will need to include smart marketing into your daily work routine.

Since marketing can be a complicated subject, many entrepreneurs feel it is best left up to the experts. However, it is possible for every business person to gain at least a few of the core skills necessary to generate successful results.

Get to know Pareto’s Principal
It’s likely you already know this principal but refer to it as many others do, which is the 80/20 rule. Originally it was the mathematical formula created by Vifredo Pareto to describe the wealth of the world: that 20 percent of the population had 80 percent of the wealth.

In business, the 80/20 rule is equally as important for savvy entrepreneurs to recognize that 80 percent of their sales will come from 20 percent of their customers. Understanding where your potential sales lie and where they inevitably come from will tell you what customers to target and thus, where to aim your marketing efforts.

Learn how marketing and communication go hand-in-hand
When you’re trying to market your brand, communication is everything. If you do not possess the ability to get your message out, to entice or attract an audience, it’s quite likely your business will not survive. The communication aspect of marketing is about understanding the needs of your customers and potential audience. Nearly every successful marketing strategy contains a healthy mixture of press advertising, email marketing and those traditional face-to-face luncheons.

Get social!
If you’re still digging both feet in the ground in an attempt to avoid being part of the online phenomena, you need to reconsider. It’s imperative you, or at the very least, your brand, join in the world of social media. If you truly do not enjoy social media – numerous statistics show that women are much more ‘social’, both in person and online, than men – then hire a professional social media marketer.

Regardless of how you feel about it, social media marketing tools are extremely powerful marketing tools that a modern business cannot afford to ignore. Use social media to your advantage by setting up an online page. From there you will be able to collect invaluable consumer information, participate in direct conversations with people and capture vital feedback for no cost other than your time.

Over that last decade, technology has entered the lives of nearly every person on the planet, changing the way we do business. While those all-important traditional business skills certainly continue to hold value, it’s the skills of the modern marketer that will get your business ahead.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Kookkai_nak / Free Digital Photos

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Hot Tips for Book Marketing

Posted on 28 Nov 2012 | Author Stefanie | Comments No comments | Tags

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Hot Tips for Book MarketingBook marketing and Book Promotion should of great importance to you as an author and know that this is definitely the case where your publisher is concerned. Without a solid book Marketing plan many book authors can experience the ebb and flow of book sales when they first start out. Some never break out of this daunting cycle. They don’t experience the flow of good sales that comes with a consistent marketing plan.

In fact, to increase your daily sales you must have a book marketing / promotion plan put into place that shows the publisher you are marketing to your audience on a daily basis.

Here are 10 easy book marketing tips that will be useful for marketing and promoting your books.

1. Create a new book marketing plan or revise your old one to include all aspects of offline and online Marketing. Your book marketing plan will describe your book, what will you do after the book is completed and published. It also describes whom you want to sell your book to or your target audience.

2. Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases.

3. It’s important to create a website specifically for your book that focuses on your book title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse.

4. I’ve seen a lot of people paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing.  One of your best bets is creating Joint Ventures.

5. Be your own publicist and send a press release along with a review copy of your book to publications in your book’s genre and to book review magazines. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use these on your fliers and back of books.

6. You can create a fan page on Facebook and twitter page specifically for your book; They are great online book marketing tools.

7. Library Press Release – Are you a member of your local library?  Once your book has been published, meet with the branch manager and ask them to issue a press release in the library system’s newsletter.  (You can write this ahead of time for them.

8. Local Newspaper – Contact your local news publications. Including the citywide and local papers.  Explain as a local to your town or city, you have written a book and would like them to do a story on you.

9. Local Radio and T.V. Stations – Contact your local radio station.  Preferably one that will have listeners in your target market and also your local T.V. Stations, like breakfast shows.  Explain as a local to your town or city, you have written a book and would like them to do a feature on you. Community oriented opportunities are usually easier to secure than national ones in the beginning.

10. Perhaps the most important tip is to recognize that your book marketing and book promotion will be mainly done by you and not your publisher.  They will help you with certain aspects of this procedure but you will be best advised to create your own plan with additional back-end products.  We work on this with all my students and clients as I know firsthand what publishers are looking for, but most importantly what plan is needed to make your book marketing and book promotion successful.

The success of any book launch campaign depends on a good book and marketing plan; it’s been done many times before and you can do it too.

Use your book promotion and book marketing dollars wisely; go after the local and no-cost strategies first. Make sure to test, test, and test some more before you lay out large sums of money.

All the Best,
Stefanie

Article Written by Stefanie Hartman www.stefaniehartman.com

2012 © Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

Popularity: 2% [?]

Are YOU Using A Sales and Marketing Calendar?

Posted on 27 Nov 2012 | Author Stefanie | Comments No comments | Tags

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Are YOU Using A Sales and Marketing Calendar?As the New Year comes around I am mindful that the year end business quarter is ending.    It’s a great time to take stock of where you are, and maybe even readjust your strategy or note what is needed to add or change to achieve the goals you have set for the coming months.

The ability to readjust your approach or tactics as you go can mean the difference between successful marketing and sales fizzling.

So the question is:

  • Have you taken stock of where you are?
  • Have you planned out how to schedule attacking your marketing plan?

Just like using a map or GPS system, by noting these markers you can be steps ahead of the competition just by taking stock of where you are.


Using a sales and marketing calendar is something that I recommend and gives you a hands-on ability to ability to allocate time and energy for items critical to your businesses marketing plan.

If you check in with your marketing plans each quarter you will find it a useful way to monitor your progress. I will have an indication if I need to re-adjust something or if I am close to my strategic destination I may be happy to leave things as they are.

I recommend doing this “checking in” as it can allow you to acknowledge not only those things you need to adjust but your successes as well.


Your marketing and sales calendar can give you a keen awareness of which months your promotions are booked, giving you much needed lead in time to take care of the details which can make the difference between a successful outcome or a possible setback.

To build your own sales calendar I recommend taking the following steps:

  • List out all your products and programs. Input them into the appropriate date.
  • Block out time to spend developing your business.
  • Add a sales goal each month.

A sales and marketing calendar can greatly improve your success and is just one of the many resources successful businesses and entrepreneurs use to increase sales, bring in new business and maximize their growth potential.

Article Written by Stefanie Hartman www.stefaniehartman.com
Photo Source: Microsoft Clip Art
Article Source: http://www.businesspartnerships.ca/articles/some_basic_marketing_ideas.phtml
http://marketing.about.com/cs/advertising/a/mktgcalendar.htm

2012 © Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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The Free Trade Experiment

Posted on 27 Nov 2012 | Author Stefanie | Comments 6 comments | Tags

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The Free Trade ExperimentI just found this book that I thought was really interesting.  It’s called ‘Predictably Irrational’ by Dan Ariely.  He’s a pretty interesting guy.  He is the James B. Duke Professor of Behavioral Economics at Duke University and a founding member of the Center for Advanced Hindsight.  He did an experiment with giving away free items that marketers should read about.

Here’s a brief summary of one of his chapters:

The Free Trade Experiment

One of the chapters in Ariely’s book discusses the amazing power of giving away things for free. We all know that getting something for free makes people feel good. But Ariely takes it a step further and explains how attached people get to their zero-cost item, and psychologically, zero is very special.

Ariely wanted to find a way to explore his theory, so on Halloween, the author conducted an interesting experiment on trick-or-treaters.  After all – kids get zero cost (free) items every Halloween.  So he started out with a giving out three Hershey’s Kisses when the children first started to come to his door. But then he offered to make a deal.

He gave them a choice.  Each child could trade one Kiss for a mini Snickers bar or two Kisses for a full  sized chocolate bar. The result: after seeing the size difference in the chocolate, almost all of them traded the two Kisses for a full-sized bar.

As this is an experiment, Ariely changed the terms of the deal halfway through the night.

This time, the kids could now trade one (instead of two) of their three Kisses for the larger bar, OR get a mini-Snickers without having to give up anything in return. In terms of sheer volume of chocolate, the trade for the larger bar was still by far the better deal.

Here’s what’s interesting; when faced with this choice, most of them refused the trade, even though it cost them overall. Ariely later performed this experiment on his MIT students, and the majority there as well made the same mistake.

So what happened?

Ariely speculates that the underlying reason for the chocolate miscalculation was anxiety. He believes that people are naturally risk averse. He says, “there’s no visible possibility of loss when we choose something for free.” Therefore, most people are drawn to it.

I found this interesting because I know through consulting that when you give too much away free, you can ‘train’ people not to buy from you. In essence, they come to EXPECT all your products and services and help for free.  They might even get upset if you suggest a price to them.  Accordingly, when I consult, I walk the line with clients of suggesting what times we give for free, and what we just charge a small fee for and then strategically decide when we should begin to introduce the paid for items.

Having said that, I typically will include a free item to give people an incentive to buy.  Perhaps we can take this experiment to heart and offer our FREE items in a way where people can trade up for other items.  Like – download these 2 e-books and get this one for free.  OR sign up on this form to get a free item a month sent to you.  OR trade that for X.  It would be interesting to see what people choose.

OR even do something like what places like GROUPON does, where they offer deals, but only if the majority of people want it.  So everyone saves, but if only a few people want the 50% off then it doesn’t go on sale.  This company basically has the consumer emailing out to other consumers asking others if they want it in order for everyone to get the 50% off.  I might try this by asking my list which product or program item do THEY want a SALE on – the majority vote wins!  Great way to have people get involved and interacting.

Please let me know what your own FREE item experiences are.

All the best,
Stefanie

Article Written by Stefanie Hartman www.stefaniehartman.com
Article source: http://danariely.com/

2012 © Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

Popularity: 13% [?]

Are You Ready to Get It Done TODAY?

Posted on 10 Jun 2009 | Author Stefanie | Comments No comments | Tags

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I can hardly believe it’s FINALLY here! I have been sitting on this thing for WAY too long – and the time has come for me to share it with you! (And as a member of my online community, you’re getting exclusive access 10 days BEFORE everyone else does!)

Let me tell you – if you’re an entrepreneur or small business owner, these are the words you’ve been WAITING to hear (I know because this whole thing was created out of my own longing as an entrepreneur to just get some of the help I needed!)

I am so excited to finally be able to tell you about a new service that is going to let you check off everything on your list for your business – and check it off fast (and cheaply too!).

Now, you know me – I love marketing strategy and techniques and teaching my students the behind-the-scenes secrets of how the super successful become well-known, generate massive leads, and well…make a ton of money doing it.

And of course I put many of these techniques into practice in my own business – but even I can never seem to do ALL the ones I want to in a year – I just don’t have the time or the energy. And it’s not always easy to find the right kind of help – even if you can afford to hire out!

The real truth is (and trust me, most marketers won’t tell you this) – you’ll probably never have all ofthe hours and dollars that you’ll need to learn and implement all the top marketing strategies for your business – it’s just too much!

And when you’re continually balancing your business needs, wearing many hats, and trying to enjoy a life at the same time, you’ve gotta ask yourself…

WHO CAN REALLY…IN REALITY…STUDY FOR 10 – 12 HOURS EVERY SINGLE DAY TO JUST KEEP UP WITH THE LATEST TRAFFIC & LIST BUILDING STRATEGIES!

And really…wait for it…here’s the kicker…

WHY THE HECK SHOULD YOU HAVE TOO??????? Continue Reading

Popularity: 2% [?]

How Often do you Update Your Internet Marketing Strategy?

Posted on 08 Apr 2009 | Author Stefanie | Comments 4 comments | Tags

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If you’re like most online entrepreneurs & Internet Marketers, you probably upgrade your computers, your telecommunication systems, your office equipment, and your software and database management systems on a fairly regular basis. (I know I’m always one for new gadgets and technology!)

But are you upgrading your internet marketing strategy just as often?

Because in reality, that is what will have the most impact on your business! If you ever feel left behind and you’re wondering how your competition just seems to know exactly what to do to accelerate his business while you seem to be left in the dark, you might have some catching up to do!

But how do you find the time to keep up with it all? Continue Reading

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Are You Basing Your Niche Marketing Strategy on a Mythical Foundation?

Posted on 11 Mar 2009 | Author Stefanie | Comments No comments | Tags

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Have you ever heard the expression ‘Junk in the Trunk’?

It’s actually a slang term that refers to someone that has a full figured bottom.  You know I’m on the treadmill a couple of times a week to reduce my back end – but in your business, you really need some junk in the trunk!

FACT:  The bigger the back-end of your organization, the bigger your bank account.

If you want to maximize your list, have additional profits centers that bring in money while you sleep and have a system in place that sells to people who already love your stuff, this is stuff you need to know!

FACT: Knowing these common niche marketing myths and understanding those ‘junk in the trunk’ implications is going to make your business easier and much more profitable.

Here’s an example for you: Continue Reading

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