Stefanie Hartman In The Press

Tag Archive | "Marketing and Advertising"

New Rules for Old Marketing Strategies

Posted on 18 Aug 2014 | Author Stefanie | Comments No comments | Tags

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New Rules for Old Marketing StrategiesThere’s no denying it. Marketing strategies have changed, and they’ve changed a lot. While the role of marketing may not have changed – in that the goal is still to meet the needs and wants of consumers — other factors such as corporate attitude, marketing approaches — not to mention marketing function — and the power dynamic between buyer and seller certainly have. These extensive changes are, for the most part, due to the rapid evolution of technology.

The changes in technology are doubling its pace each year. Today’s marketers are now faced with the additional challenge of working with devices that allow consumers quick and easy access to an endless portal. This facilitated and evolving technology has changed the way businesses connect, collect information and interact. In an attempt to keep up, experts suggest doing whatever it takes:

Marketing team to research department
There was a time employees looked forward to the annual marketing conference, the conference that was arranged each year to educate staff on the latest business advancements. Today, however, your business’s marketing team should really be a research department. Marketing techniques and online tools are advancing at a record pace, again, almost doubling each year, making that annual conference insufficient. Cutting edge marketing is demanding and so is keeping up with all the latest platforms that can help your business.

Change to accommodate social media
There’s a new operator in town and it’s called the consumer. There was a time when marketing was not social, which meant the rest of the business didn’t revolve around what the marketing department did…or didn’t do. Today, however, that is not the case. Social media means your company needs to be an open book. It needs to be social, interactive and responsive.

Exchange old marketing slogans for new multimedia
This new marketing world has experienced a shift from punchy marketing slogans to multimedia content that moves people. To keep your company in the game, consider hiring creative talent that can produce videos, broadcast media, implement technical skills and write content that is meaningful.

On the other side of the marketing coin lies an element that has not changed: a unique selling proposition. It’s just as important now as it was before to be extraordinary, meaningful and to deliver on your promise. Making the effort to always create a better user experience will often result in a repeat user experience.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Stuart Miles / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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The Continuing Evolution of Digital Publishing

Posted on 17 Aug 2014 | Author Stefanie | Comments No comments | Tags

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The Continuing Evolution of Digital PublishingIt’s an accepted norm these days to think ahead into the next decade. With the rapid advancements in technology, changes in how we do business and trends on how we do everything else, it’s not uncommon to read, hear or see individual people and large companies planning for the future.

One of fastest evolving trends on the market today is publishing. While the day of type print and hard covers are not completely extinct, they are on their way out. This old method of literature, which is still kindly referred to as the book, is quickly being replaced by its digital equal, the e-book. The concept of digital publishing matures each year, which has made it a multi-billion dollar business. It has also made it a much simpler way for potential authors to get their books out there.

Finalized numbers show that hardcover sales did suffer a small decline between 2008 and 2011, dropping from $5.2 billion in sales to $5 billion. However, during this same timeframe e-book sales grew at an alarming pace, from $64 million to an outstanding $3 billion. While many remain in denial that traditional publishing is suffering a slow, painful death, book publishers certainly know better.

Content is king, and it is thriving more now than ever before. With large online names like Amazon, book creators and authors are able to connect with their audience through technology. The days of old, meaning the once traditional infrastructure of distributing and selling books, has been replaced by online platforms. This new method has proven to be not only more efficient, but also more profitable. Digital publications are typically sold at a much lower price than print books and yield a much higher profit – anywhere from 41 percent to 75 percent.

Still, as with any growth, there are always growing pains and digital publishing is no exception. Experts such as Joe Hyrkin, CEO of Issuu, a digital publishing platform, notes several of the trends that will help drive the digital evolution of publishing forward.

Content discovery
One thing the Internet has introduced to the world is endless content. Finding special-interest communities and relevant content online is near instantaneous and is an enormous benefit to digital publishing; a feature that print publishing cannot match. Publishing online means connections, sharing, discovering and even direct interaction with fans and other authors. More and more readers are coming together to digitally discuss their passions while they create and share content among their unique communities.

More than 140 characters
Statistics show that Twitter, in all its 140 characters, does have an integral part to play in the success of digital publishing. While Twitter’s short-form content may not be able to get the word out, at least not all of it, tech researchers have found that Twitter still serves a purpose. It’s known to act as a flag, a short-term teaser that alerts followers to long-term content.

Growth, growth, growth
Digital publication offers a unique proposition, one that allows mobile and online advertisers to easily identify their readers. Platforms track user interests, locations and activities, which in turn, allows advertisers to target their audience with relevant ads; another feature print cannot offer. Last year, digital advertising accounted for 22 percent of all U.S. advertising, totaling a hefty $110 billion.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of ddpavumba / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

Popularity: 1% [?]

Online Marketing Tip: Learn to Like Google+

Posted on 15 Aug 2014 | Author Stefanie | Comments No comments | Tags

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Online Marketing Tip: Learn to Like Google+These days our devices may be overloaded with platform choices and knowing which ones to choose can be overwhelming. However, making hasty decisions could cost you in the long run, especially if you’re involved in online marketing.  Although there are other social media networks known for their ability to share and comment, Google+ continues to gain popularity.

While some joke that only Google employees use Google+, this fast-growing social sharing option has exceeded 540 million users, 300 million of which are active on a monthly basis. Not exactly the Google ghost town others are claiming. Aside from posting and plusing, Google is also a leader in search engine optimization and Google Authorship, two important factors any content marketer needs to care about. Moreover, Google is responsible for Google images, drive, docs, gmail, YouTube and analytics, and are not the networking site to ignore.

Google co-founder Larry Page admits that sooner or later, those ignoring Google+ will suffer the consequences: Google search will in turn, ignore you. While some remain adamant that G+ is nothing more than Google’s attempt to clone Facebook, the site has grown invaluable to millions for its sharing, learning and networking, not to mention content marketing.

Here are a few G+ facts that you need to know:
•    Between May and October of 2013, Google+ experienced a 58 percent increase in users.
•    Google+ is not just another interactive website. While it offers social interaction, it is part of an enormous network that includes, aside from the listed above, Google maps, earth, wallet, finance and Google search. Google Search is likely the most important feature non-G+ users may want to keep in mind.
•    Google’s search algorithm looks for engagement and response and relevance and already favors content that originates in Google+.
•    Content that is original, as well as site users that post regularly, rank higher in Google Search.
•    Google+ is an excellent resource for businesses – not only techies. It is quickly becoming the place for large corporations, management, technology, small businesses and international companies to connect and influence.

While Google admits there is a steep learning curve to G+ and have made efforts to simplify its platform, some still feel it’s too complicated. This is where hiring a professional content management coach can work to your benefit. An experienced professional can save you a lot of time and frustration by seamlessly integrating your brand into other Google products, such as Google Apps for business. As Google says, this is one platform where you get out what you put in!


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Wikipedia

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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Do You Have Bad Social Media Habits? Find Out What Common Mistakes Businesses Are Making

Posted on 13 Aug 2014 | Author Stefanie | Comments No comments | Tags

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Do You Have Bad Social Media Habits? Find Out What Common Mistakes Businesses Are MakingWe all know how important social media is to the success of our business, but have you ever given thought to if you’re doing it correctly?  You may be surprised to learn that a great many social media users are not conducting themselves appropriately when it comes to online etiquette.

If you didn’t even know there was such as thing – as social media etiquette – you’re not alone. Turns out many businesses are conducting annoying social media habits. Here is a list of the most common inappropriate uses of social media and how these habits could be ineffectively, affecting you.

Too much talk
While the basis of social media is its interactive nature, one of the most common mistakes businesses make is to talk too much about themselves and their business. Offering valuable information to the point consumers can respond in kind, should be your goal. However, a lot of people post self-congratulatory updates and tweets that give readers the impression you’re only interested in you.

Failing to post at all

Perhaps you’ve finally resolved to not over-talk, but be careful about wandering to the extreme opposite end by not posting at all. Social media researchers have noticed a trend in those who let a few days slip past with any tweet or post. Once they do get back online they overdo it. Overcompensating is an excellent way to make your posting matters worse. It’s better to schedule posts or pace your tweets by using scheduling tools such as Hootsuite or Buffer.

Requesting a share
While one goal of social media is to spread your word, many users admit that being asked to share or retweet posts is annoying. Making the request is seen as needy and has the opposite effect you want, in that it tends to discourage others from sharing your post. If you’re sending the right content with the right people, they’ll voluntarily share.

Ignoring inquiries
Nearly every one of us has, at some time, been ignored by a company and can relate to the dissatisfying experience that came from it. Ignoring inquiries and neglecting to respond to your online customers is a mistake some businesses are making. If you have business-related inquiries streaming in from your social media pages, it’s just as important to answer them as if they were questioning you live and in person.

Overusing hashtags
Innovative techies are constantly introducing new ways for us to make every post and tweet count. Hashtags are a great way to help your content be found. They are also helpful for sorting, compiling and categorizing online information that users are looking for. But inundating your post with multiple hashtags only clogs up your post and comes across as unprofessional. A great rule of thumb is to limit yourself to two hashtags at a time.

Practicing proper social media etiquette is one of the easiest ways to get favorable online results for your efforts. Always remember you represent your brand, so be mindful of posting inappropriate material and always respond to your audience in a calm, friendly manner to gain all the marketing benefits offered by online platforms.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Kddpavumba / Free Digital Photos

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3 Core Marketing Skills Everyone Should Learn

Posted on 08 Apr 2014 | Author Stefanie | Comments No comments | Tags

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3 Core Marketing Skills Everyone Should LearnIf you have a business then you have, by default, a role to play in its marketing. Today’s competitive world has made marketing an integral part of the function of a business. Whether you run a small business, own a large company or want to promote a book, you will need to include smart marketing into your daily work routine.

Since marketing can be a complicated subject, many entrepreneurs feel it is best left up to the experts. However, it is possible for every business person to gain at least a few of the core skills necessary to generate successful results.

Get to know Pareto’s Principal
It’s likely you already know this principal but refer to it as many others do, which is the 80/20 rule. Originally it was the mathematical formula created by Vifredo Pareto to describe the wealth of the world: that 20 percent of the population had 80 percent of the wealth.

In business, the 80/20 rule is equally as important for savvy entrepreneurs to recognize that 80 percent of their sales will come from 20 percent of their customers. Understanding where your potential sales lie and where they inevitably come from will tell you what customers to target and thus, where to aim your marketing efforts.

Learn how marketing and communication go hand-in-hand
When you’re trying to market your brand, communication is everything. If you do not possess the ability to get your message out, to entice or attract an audience, it’s quite likely your business will not survive. The communication aspect of marketing is about understanding the needs of your customers and potential audience. Nearly every successful marketing strategy contains a healthy mixture of press advertising, email marketing and those traditional face-to-face luncheons.

Get social!
If you’re still digging both feet in the ground in an attempt to avoid being part of the online phenomena, you need to reconsider. It’s imperative you, or at the very least, your brand, join in the world of social media. If you truly do not enjoy social media – numerous statistics show that women are much more ‘social’, both in person and online, than men – then hire a professional social media marketer.

Regardless of how you feel about it, social media marketing tools are extremely powerful marketing tools that a modern business cannot afford to ignore. Use social media to your advantage by setting up an online page. From there you will be able to collect invaluable consumer information, participate in direct conversations with people and capture vital feedback for no cost other than your time.

Over that last decade, technology has entered the lives of nearly every person on the planet, changing the way we do business. While those all-important traditional business skills certainly continue to hold value, it’s the skills of the modern marketer that will get your business ahead.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Kookkai_nak / Free Digital Photos

Popularity: 1% [?]

Does Your Marketing Strategy Include Working With Your Competitor?

Posted on 06 Feb 2014 | Author Stefanie | Comments 2 comments | Tags

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If your answer to that is not a big fat YES, than you’ve got some work to do!

Almost any business person or marketer’s knee jerk reaction when you mention the word ‘competitor’ is an inner cringe.  It’s just the way most of us were raised to think…you’ve got to get ahead or you’ll fall behind, work harder than that other guy, win or lose – you’re either at the head of the game or you may as well not be playing!

But business has changed.

The economic upheaval that is all around is proving on a daily basis how much the old patterns and ways of doing things are falling away – and NOW is the time to be a part of the New Evolution of Business – which means updating your marketing strategy to work WITH your competitors for greater exposure and profit than ever before.

What do I mean by that?

You’ve probably heard the term ‘Joint Ventures’.  Did you know that Joint Ventures are all around you?

When you go into Walmart and find a McDonald’s inside, that’s a Joint Venture.  When you go into Starbucks and use T-Mobile or Rogers WiFi, that’s a Does Your Marketing Strategy Include Working With Your Competitor?Joint Venture.  When you watch Major League Baseball on NBC, it’s a Joint Venture.

There are countless examples of how corporations are using this powerful marketing strategy to increase their profits and recognition in leaps and bounds.  If corporations are the epitome of old-style, crush the competition business ways and they are using this technique, you know there’s something to it!

The truth is, entrepreneurs and small business’ are NOT taking advantage!

I’ve seen so much exciting evidence that the entrepreneurs of today have a ton of heart – you have an amazing product or service that you just want to share with the world – you want to make money, but you want to serve people too.

You’ve gotten that part of Abundance mentality down…but when it comes to actually partnering with the competition, I still see that people either don’t know enough about the ‘how’ to put it into action, or they’re afraid that it will do more harm than help (I mean, why am I going to promote someone that I’m up against?). Continue Reading

Popularity: 9% [?]

Applying the Principles of Marketing Warfare to Small Businesses

Posted on 06 Dec 2012 | Author Stefanie | Comments No comments | Tags

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Ask any seasoned business owner what they think the most important part of running a successful business is. Nine times out of ten, they’ll tell you that marketing is the most vital piece of the business puzzle. The same is true especially for those who own and operate a small business or startup. However, most small businesses cannot afford to pursue the same marketing strategies that larger companies can use. Due to this inequality in resources, small businesses are often forced to chase after alternate marketing strategies. During their search for a viable strategy, small businesses often stumble across what is called as marketing warfare strategies.

Business As War?

What exactly is marketing warfare? Business owners and managers have long looked to the past in order to glean lessons that Applying the Principles of Marketing Warfare to Small Businessesthey can apply to their craft. Some particularly daring individuals have applied the many strategies used traditionally for warfare to business. Sun Tzu’s Art of War as well as Napoleon Bonaparte’s stratagems have all been taken into the context of business marketing. Offensive tactics, defensive strategies as well as guerilla warfare concepts have all been integrated into the business context for use in marketing plans.

Small Business Marketing Warfare Tactics

Small businesses need strategies that can maximize the amount of money they have. Also, small businesses will require certain tactics that allow them to bypass obstacles entirely. Guerilla marketing is an umbrella term that encompasses several unconventional methods of marketing.

Top 5 Marketing Warfare Principles For Small Businesses

1. Quality over Quantity: Don’t have the money to run an extensive ad campaign? You don’t have to. Use what money you have to run a lower profile but creative marketing idea. More often than not, potential customers will remember that clever ad they see just as much as a bland advertisement they see more often.

2. Take Advantage of Your Home Terrain: If you are a small business, chances are that you have a greater understanding of your locale than other businesses that aren’t from that area. Use this to your advantage. Use your understanding of the people, the city, and the local vibe to formulate an effective marketing strategy and message.

3. Outnumber Your Competition: Are your marketing in the same zone or trenches as all of your competitors? Take the battle elsewhere. To attack a well-established product or service is to suffer a likely defeat, however you could market your current product to a whole new audience that is no-one is talking or sell to.  Take some time to discover those untapped niches..

4. Use the Element of Surprise: When pushing out a new product or service, try to get them out as soon as possible in order to take competitors by surprise and to maximize the time before a competing product or service appears. This way, you can be the first on the battlefield.

5. Always get the most Bang for Buck: Use avenues of marketing that boast the highest yields for the money. Social media marketing is a must-use strategy here, as well as using word-of-mouth advertising. Modern technology has progressed to the point where huge amounts of money aren’t necessary for effective marketing anymore.

Article Written by Stefanie Hartman www.stefaniehartman.com
Photo source: Wikipedia.org
References: www.quickmba.com/marketing/ries-trout/marketing-warfare

2012 ©  Stefanie Hartman Enterprises Inc.  You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com.  Thank you.

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Are YOU Using A Sales and Marketing Calendar?

Posted on 27 Nov 2012 | Author Stefanie | Comments No comments | Tags

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Are YOU Using A Sales and Marketing Calendar?As the New Year comes around I am mindful that the year end business quarter is ending.    It’s a great time to take stock of where you are, and maybe even readjust your strategy or note what is needed to add or change to achieve the goals you have set for the coming months.

The ability to readjust your approach or tactics as you go can mean the difference between successful marketing and sales fizzling.

So the question is:

  • Have you taken stock of where you are?
  • Have you planned out how to schedule attacking your marketing plan?

Just like using a map or GPS system, by noting these markers you can be steps ahead of the competition just by taking stock of where you are.


Using a sales and marketing calendar is something that I recommend and gives you a hands-on ability to ability to allocate time and energy for items critical to your businesses marketing plan.

If you check in with your marketing plans each quarter you will find it a useful way to monitor your progress. I will have an indication if I need to re-adjust something or if I am close to my strategic destination I may be happy to leave things as they are.

I recommend doing this “checking in” as it can allow you to acknowledge not only those things you need to adjust but your successes as well.


Your marketing and sales calendar can give you a keen awareness of which months your promotions are booked, giving you much needed lead in time to take care of the details which can make the difference between a successful outcome or a possible setback.

To build your own sales calendar I recommend taking the following steps:

  • List out all your products and programs. Input them into the appropriate date.
  • Block out time to spend developing your business.
  • Add a sales goal each month.

A sales and marketing calendar can greatly improve your success and is just one of the many resources successful businesses and entrepreneurs use to increase sales, bring in new business and maximize their growth potential.

Article Written by Stefanie Hartman www.stefaniehartman.com
Photo Source: Microsoft Clip Art
Article Source: http://www.businesspartnerships.ca/articles/some_basic_marketing_ideas.phtml
http://marketing.about.com/cs/advertising/a/mktgcalendar.htm

2012 © Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

Popularity: 3% [?]

This was almost hate mail…

Posted on 30 Jun 2010 | Author Stefanie | Comments 1 comment | Tags

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I certainly hope you’re one of the lucky ones that got in and were able to reserve your place in the easy-peasy podcasting program, where I will show you (begins July 5th) how to make $30,000 a month (yes on-going cash in your pocket) and build your list off iTunes (no-techno experience required millions of people searching for you) by speaking into your phone in your basement 2 hours a month.

You don’t even need to promote it (although I will show you how to do that) to get sales or to build your list. This is way easier that a teleseminar.

Did you know that people who search on iTunes are totally different people to those who search on the web? That means YOU are missing 40% (and growing) of the market by not doing this – so start doing this now!

It’s like a whole phone book or other internet that you don’t show up on.

Right now iPhones are automatically promoting you – but that may change any day now so be part of this opportunity now.

Did you know that because there are so many iPhone apps that iPhone has started to block them and make the screening process harder to get through?

This may likely happen with people who try to get their podcast up later. Now it’s free and easy and guaranteed!

Seriously, I am in the middle of moving, my clothes are looking grubby from painting, and Tania calls me to tell me, I have never gotten so many panicked emails from people who didn’t believe me that the door would be closing, or said their email was down – that it wasn’t their fault. Please let me in!

So, ok, if you didn’t get those emails from last week, then here is a BRIEF window of opportunity for you:

Only open for a day or so – then no matter who emails me, we’re closing the doors on this.

Brief window here: www.getitdonetodayseries.com/podcast

You are so great!
Stefanie

Popularity: 1% [?]

Target Your Email Newsletters For Maximum Profit

Posted on 05 Aug 2009 | Author Stefanie | Comments No comments | Tags

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Target Your Email Newsletters For Maximum ProfitYou can mail out the most riveting email showcasing your product, but if you don’t target it to the right audience, you won’t get results.

Check out this funny video to see what I’m talking about!

 

Need help targeting your email newsletters for maximum impact and profit?  Check out our Get it Done series.  Let us concentrate on your marketing needs, so you’re free to take care of business.

Target Your Email Newsletters For Maximum Profit

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