This is brilliant!
Before there was a term for it, I‘ve been teaching the power of ‘Heart Marketing’ for 10 years. In fact, I believe the reason my web copy won out in million dollar product sales, over more expensive copy writers (face it I had none), was because while others were ‘screaming’ at their consumers, I was dating them.
Now I didn’t read some kind of slimy ‘how to pretend to like my list to capture sales book’ to figure this out. I came by it honestly. I cared. Plus I respect other people and choose to believe that I am writing to highly intelligent, fun loving people. Good people. People I’d love to sit down over dinner and chat with for hours.
So I just treat them as such.
I genuinely care about everyone who takes a moment to read or listen to something I have created. I mean, how great is that they chose to spend 10 minutes with you? That should be appreciated not manipulated.
In your marketing, your emailing and your blog posts, I still have fights with others who say I should NOT post funny or casual posts in my blogs, just keep it business articles. For me that makes no sense. OK, I will put 90% business articles, but hey, we’re all human, so why wouldn’t we all want a more human experience.
As your coach, I hope you do as well with your consumers and marketing. If you have forgotten it – go to the MIT course and read up on the Oprah factor in emails, and in weeks or even days you’ll be well on your way to establishing an incredible relationship with the people you SHOULD be caring about – those that choose to read, buy or come see YOU!
Finally big corporations are catching on.
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