Stefanie Hartman In The Press

Tag Archive | "Hart of Success"

What Kind of Heart Are You Showing in Your Advertising Techniques?

Posted on 01 Dec 2012 | Author Stefanie | Comments 5 comments | Tags

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What Kind of Heart Are You Showing in Your Advertising Techniques?

According to a Yale psychology department study, there are ten words you should be using in your advertising techniques to get the most powerful responses:

New, Save, Safety, Proven, Love, Discover, Guarantee, Health, Results, and You (which was listed as the most powerful above all!)

As a marketer, knowing these types of things always interests me, but as one who’s interested in the ‘heart’ of business, I’m just fascinated as the feelings behind why these words are so powerful in advertising.

It can be all too easy for any marketer to fall into the trap of making it ‘about me’. I think a lot of that is simply ingrained in us from the older days of advertising – the lack mentality and desperation to say ‘Look at me! Look at me!’ where the one who shows the most glitter gets ahead.

It can be very difficult to trust your marketing on the strength of who you are and the foundation of quality that you provide when you’re living on the fear that someone else may get ahead!

But think about it – if you can provide something unique and novel, your product or service is going to shout ‘NEW’ and ‘DISCOVER’ louder than any of your copy will. If you can offer testimonials and give your honest word to stand behind your product or service, ‘PROVEN’, ‘RESULTS’, ‘SAFETY’ and ‘GUARANTEE’ are spoken out for you.

If your true desire is to make honest money with something you know your audience can afford and pay happily, they’re going to know that they’re SAVING, and while not everything has to do with HEALTH, any product or service you create that contributes to overall balance is going to have an affect there too.

LOVE, of course, can literally show through everything you do – and the more you love what you’re doing and who you’re doing it for, the greater the power of that word will pervade throughout every aspect of your business.

And YOU, of course – your client or customer – they’ll know right away if it’s all about them or not as soon as they stumble across your marketing efforts!

Does this mean you should never use these words in your copy or advertising techniques, simply letting your product or service speak for itself? Continue Reading

Popularity: 3% [?]

How can your small business compete against the mega-corporations that cater to the masses?

Posted on 28 Nov 2012 | Author Stefanie | Comments 1 comment | Tags

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How can your small business compete against the mega corporations that cater to the masses?“Are you ready to become the big fish in a small pond?” asks Scott Gerber of Entrepreneur Magazine. “From aquatic sporting goods for dogs to Michelle Obama-inspired fashion websites, niche products and services have the potential to generate big bucks if they capture the hearts, minds and wallets of a dedicated consumer base.”

As you know, I’m a huge believer in setting aside that “get the numbers -beat the competition” approach to business.   As our population ages — people aged forty and older now make up the largest adult population in North America — more and more entrepreneurs are looking for opportunities that are not only profitable, but meaningful.  This often leads to niche businesses — businesses that are tailored to specific markets that are often overlooked by the large franchises.

Mr. Gerber’s article, “Five Steps to Building a Successful Niche Business,” gives a terrific example of how the internet has changed the world, creating endless possibilities for entrepreneurs who are following their passion instead of the dollars.  He mentioned Google as an example of how niche businesses can find tremendous success by providing a simple service — a search engine ranked by backlinks — and doing it well.

So how can you profit by serving your specific niche?  Mr. Gerber says:

  • Create a Simple Service. Rather than trying to be all things to all people, choose a specific market that has a specific, unmet need and meet that need.
  • Become the leading expert of your niche.
  • Be Specific, Distinctive and Relevant.
  • Copy, Past and Repeat. Keep hammering that message home.

It’s a new era in business.  Consumers have lost interest in corporations that treat them as numbers or a prize to be won.  If you know what your customers want and set about delivering it with a customer service attitude, they will be drawn to you.  If you approach other entrepreneurs with an eye toward finding win-win ideas, you’ll both grow your business.  Thanks to the internet, you can do both of these in a way that hasn’t been possible before.

If you still wonder whether putting people above profit will dampen your success, remember Google’s declared Code of Conduct:  “Don’t be evil.”  The Google prospectus notes:  “We believe strongly that in the long term, we will be better served — as shareholders and in all other ways — by a company that does good things for the world even if we forgo some short term gains.”

Popularity: 3% [?]

Should You Advertise the Old-Fashioned Way?

Posted on 26 Aug 2009 | Author Stefanie | Comments No comments | Tags

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Remember the Wisk commercial in my last blog?  Here’s another vintage commercial:

Should You Advertise the Old Fashioned Way?

I bet you didn’t even know you needed Space Food Sticks until you saw that!  LOL!

Out with the old . . . in with the new.   Download your free copy of The Hartman Report now.

Popularity: 1% [?]

Subject: Is Your Name On the List Below?

Posted on 17 Aug 2009 | Author Stefanie | Comments No comments | Tags

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Subject:  Is Your Name On the List Below?
Image by wsh1266 via Flickr

Wow!  Who says Monday’s are boring?   This is so exciting!

Today is FINALLY the day I can REVEAL the proud winners of the Private JV Club Contest.

Here’s the story:

A few months ago, I asked several of my famous friends to participate in a joint venture contest to help unknowns get a big break.  Many agreed and the JV Club Contest was born.  After 6 weeks of coaching JV Members on how to write a proposal Continue Reading

Popularity: 4% [?]

Are You Allowing “Lack-Thinking” to Prevent You From Pursuing Joint Venture Opportunities?

Posted on 12 Aug 2009 | Author Stefanie | Comments No comments | Tags

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Are You Allowing Lack Thinking to Prevent You From Pursuing Joint Venture Opportunities?

Lol!  How often do we imprison ourselves with our old way of thinking?  It’s a new era of business — the cut-throat, competitive business model is out, and an attitude of cooperation and customer service is in.

Learn more. Download your FREE copy of The Hartman Report now.

Are You Allowing Lack Thinking to Prevent You From Pursuing Joint Venture Opportunities?

Popularity: 1% [?]

How can you hone your marketing emails to maximize results?

Posted on 03 Aug 2009 | Author Stefanie | Comments No comments | Tags

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How can you hone your marketing emails to maximize results?
Image by DavidErickson via Flickr

I just read a terrific post from David Riklan of Self-Growth on the effectiveness of email advertising.  He addresses the question:  “Does email newsletter advertising really work?” His answer  is a firm, “That depends!”  Some products — health products, financial services, and help for relationships and self-improvement — tend to fare better than others with online marketing. Continue Reading

Popularity: 2% [?]

What Rule Are You Following in Your Advertising Techniques?

Posted on 07 Jul 2009 | Author Stefanie | Comments No comments | Tags

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What Rule Are You Following in Your Advertising Techniques?

Sorry - the computer fairy's probably not going to stop by today - but wouldn't it be nice?

I just read a great post from Marc Goldman on the importance of having a great affiliate system set-up for your Joint Venture partners.

I know there are a lot of entrepreneurs out there who really don’t like having to pay attention to these ‘technical’ details in their online advertising techniques and partnerships – I think sometimes we all kind of just hope that the IT fairy will come down and take care of it all for us – or that if problems arise, they’ll just go away!

But there are some things that you just can’t leave to the good will of your partners, clients, and customers – and money is one of them. Continue Reading

Popularity: 2% [?]

How Is the Change in Publishing Companies Going to Affect You as an Author?

Posted on 07 Jul 2009 | Author Stefanie | Comments No comments | Tags

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How Is the Change in Publishing Companies Going to Affect You as an Author?

The Times Are Changing

I’ve been loving seeing all your comments for my publishing house names – keep them rolling in by adding your comment right here! (Remember, the winner gets a shot at a big time publishing contract (we’re talking the works – distribution through Amazon, Barnes & Noble, Amazon Kindle and major bookstores) for you or someone you know.

While I was at the book expo in New York I spent a lot of time with my publisher, Morgan James – putting together some exciting stuff that I’ll be announcing soon – a very big deal that will be great for everyone on my list!

While I was there I learned a lot about traditional publishing – and it appears that the publishing world is being transformed just as much as the marketing world is these days. It’s pretty clear to me that the model for publishing is going to change – illustrated even more deeply by some news I heard while I was there… Continue Reading

Popularity: 7% [?]

Ever Had a Day Like This?

Posted on 24 Jun 2009 | Author Stefanie | Comments No comments | Tags

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Ever Had a Day Like This?

Oh this is tragic – my favorite one is the bubble wrap guy!

Man I know I can sympathize with feeling like that – but when life gets too crazy it reminds me that I’ve just gotta look back and laugh to keep my sanity! Ever Had a Day Like This?

(and it reinforces my belief that humans aren’t meant to be kept in cubes – it brings out bad things in us!)

Here’s hoping your week is going great!

Popularity: 1% [?]

Once Again Leaving the City of Vancouver – But Still Getting It Done in my Biz?

Posted on 18 Jun 2009 | Author Stefanie | Comments 1 comment | Tags

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Once Again Leaving the City of Vancouver – But Still Getting It Done in my Biz?

The beautiful city of Vancouver

WOW – What an amazing response I’ve been getting for publishing names! Thank you SO much – and keep them rolling in!

I’m actually heading off to Europe in a few days (I know – tough life!), but I’ll be checking in throughout my trip and I’m keeping track of those name suggestions to choose one when I get back – I’m loving seeing what’s coming in so far!

You know, in spite of all the traveling I’ve been doing lately, it sure seems like the city of Vancouver is the place to be this summer! I have friends that are very excited to take over my house for a mini-vacation while I’m away.

I was excited to see that my house was actually on The Bachelorette the other night! You’ll have to see if you can spot it if you catch the show again – it was seen in the exterior shot of the Granville Island.

And of course, we have the Olympics coming this summer – I’m even thinking about renting my house during the games – if you’re interested at all, leave a comment for me!

With so much going on here I almost hate to leave the city of Vancouver again – but I know Europe is going to be amazing! And you know I can’t wait to check in at the office to find out who got in as one of the 75 in the Get It Done Today Series!

Let me tell you, this series has been a long time coming – and everywhere I look I see people who are just READY for it!

For me, being able to travel and work on my publishing house and my book and teaching classes and all of these other things I have to do for my business (and life!) are the entire reason I wanted to create this series – I’ve come to realize you just can’t be everything!

I decided I really needed help with all of this stuff – podcasting, social marketing, etc. – and I figured, “I can’t be the only one!Continue Reading

Popularity: 2% [?]

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