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How Do You Become an Expert in Your Niche Market?

Posted on 28 Nov 2012 | Author Stefanie | Comments No comments | Tags

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How Do You Become an Expert in Your Niche Market?I read an interesting book called “Blink”1 by Malcolm Gladwell, who was recently called one of the most influential thinkers of our time.

He wrote about “Thin Slicing”, or the ability to get a fast amount of information (in the blink of an eye) when you’ve immersed yourself in its study.

He illustrated this point with a story from the Getty Museum in California. They bought a marble statue for 10 million dollars and had a geologist test the surface of it to make sure it was authentic. After 2 days, the geologist determined that it was.

Then the Museum decided to brag about it.

Shortly thereafter, they were showing the sculpture to Italian Art Historian, Frederico Zeri, who served on the Getty’s board of Trustees, and Evelyn Harrison, one of the world’s foremost experts on Greek Sculpture.

When Zeri was taken down to the museums restoration studio to see the korus, he found himself staring at the sculpture’s fingernails.  They seemed somehow wrong to him, but it was in a way that he couldn’t immediately articulate.

When it was Evelyn’s turn, the curator took her down to the basement, swished the cloth off the top of it and beamed, “Well it isn’t ours yet, but in a couple of weeks it will be.”

To his shock, Evelyn turned to him and said, “I’m sorry”.

She had no idea why she said that, she just had a feeling, a hunch.  You see, these two individuals had spent most of their life pouring over original sculpture and art and had become experts.

Something got recorded in their brain that they were unable to explain.  They absorbed a complicated amount of clues along the way, and it turned into instinct.

This same thing happens to me with marketing, and probably to you within your own expertise.

When these experts looked at the sculpture, right away, in the “blink” of an eye, they instinctively knew it was a fake, although they couldn’t logically explain to the Curator why they had come to that conclusion.

This area of your brain is not connected to your speech.  In 2 seconds, they knew what eventually took the museum 14 months to confirm.

Successful people in business or even in stock investing can often get unexplainable feelings or indications that something is not right or when something is great and they should move on it quickly.

I bet you have your own unique expertise and instincts based on your life experience, hands-on experience and training, and that you could teach that valuable info to another human being who could really use your help and guidance.

What information or skill is literally immersed into your being, your brain that has become your instinct?  Answer that, and your life could change. Continue Reading

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