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Tag Archive | "Crowdfunding"

Tips for the Entrepreneur: Crowdfunding 101

Posted on 16 Aug 2014 | Author Stefanie | Comments No comments | Tags

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Tips for the Entrepreneur: Crowdfunding 101You have a great business idea planned to the last detail and are ready to go forth. If you’re like most entrepreneurs, your next obstacle will be to find some solid financial backing. Instead of the more traditional methods of loans or investors, modern business owners are taking to the alternative route of crowdfunding.

The basics of crowdfunding could not be simpler. It’s a process where aspiring new business owners raise small amounts of money from a large amount of people, usually via the Internet. Sound easy? Well, to a certain degree, it is. Before you begin your campaign it’s important to understand that there are rules in place that govern, or restrict, investment limits. You can learn more about the legalities of crowdfunding at the 2012 CrowdFund Act.

The basics of the CrowdFund Act, which is a section of the U.S. Jobs Act, state that businesses cannot raise more than $1 million dollars over a 12-month period. It also limits investors to 10 percent of their annual income. These two legal restrictions alone may mean crowdfunding is not for you if you’re a business that requires more than $1 million in startup fees. However, for the smaller, and equally valuable fish in the pond, crowdfunding can prove most invaluable.

It’s been estimated that in 2012 crowdfunding raised more than $2.7 billion worldwide. This year, that number is expected to exceed $5 billion. In this seemingly non-stop recession, many small businesses are struggling more than ever to stay afloat. Crowdfunding has offered countless entrepreneurs an extended chance at success by being able to showcase their products and services to the world over the Internet.

There’s an abundant amount of crowdfunding platforms where entrepreneurs can safely request donations and consumers can safely make their contributions. If you’re interested in participating in crowdfunding as a way to raise some much-needed capital, it’s important to know that while each platform or site offers their own unique spin, the general concept of crowdfunding remains the same.

According to Forbes, between 25 and 40 percent of entrepreneurial projects get their donations from their first, second and third level connections. These first three tiers often include family and friends as well as coworkers, acquaintances or other online connections. Once a business begins to attract donations, it is common for the campaign to begin attracting the attention of other, unrelated consumers who will support the campaigns they believe in.

While the concept of crowdfunding can prove easier or better – say if you do not or can not qualify for a traditional business loan – it does take a lot of effort. There is no magic button to make your campaign go viral and begin reaping in the dough. While such things can happen, most crowdfunding campaigns require the project creator to utilize social media, email contacts and local media outlets. Crowdfunding platforms are not the place to ask for handouts, but instead, are an ideal place to show not just what you do, but why you do it.

About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit:

Photo Source: courtesy of jscreationzs / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: Thank you.

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Crowdfunding, Books and Author Success – The New Paradigm?

Posted on 07 Dec 2012 | Author Stefanie | Comments No comments | Tags

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Crowdfunding, Books and Author Success – The New Paradigm?Once upon a time, authors submitted their manuscripts to an agent, who then submitted that manuscript to a publisher. A decision was made whether to publish the work, and the author would receive an advance, less the agent’s fee, of course. That’s still the case for many authors, or at least those going the traditional publishing route, but the world of self-publishing has radically altered the landscape, and there are a few things you need to know.

No Advance

One of the largest holdups for authors contemplating going the self-publishing route (or going “indie” as it’s beginning to be called) is the lack of immediate capital. There’s no advance for self-publishers. It’s a slow burn situation, where sales build on sales and eventually equal profitability (or doesn’t, as the case may be). However, crowdfunding might actually replace the traditional advance, making the road to self-publishing easier for some authors to take.

What’s It All About?

Crowdfunding isn’t really all that new, but it’s gained a lot of steam in the last year or so. Some bigger names have drawn massive attention to the area (Seth Godin, anyone?), and more authors than ever before are jumping on board.

It’s a simple enough concept. You set the amount of money you need to publish your book, choose rewards for those who decide to back you, set a deadline and launch your campaign. Readers and fans choose to back your project by funding it (and earn the corresponding reward, of course).

However, that’s the end of the similarities. You’ll find a plethora of crowdfunding sites out there that work with authors (amongst other professionals), and they’re not all the same. Kickstarter and IndieGoGo are two of the best-known sites out there, but they’re also very different from each other.

With Kickstarter, you set the amount you need, a deadline and launch your campaign. However, if you don’t meet your goal by the deadline, all the money goes back to the backers. You keep nothing at all. This can work fine for a project where you know you have a large, established fan base, but might not be that great an idea for newcomers.

IndieGoGo, on the other hand, lets you set your amount and your deadline, but you are able to keep whatever funds are pledged by the deadline date, regardless of whether you meet your goal or not. While this might not be that great if you aren’t able to meet the minimum costs involved with putting out your books, it’s a great thing for those who have already paid on their own and just want to recoup their investment.

You’ll find variations on both of these themes throughout the crowdfunding world, but the fact remains that both methods can offer authors a viable means to put out their works without having to starve while building sales. It might just be a replacement for the traditional advance from a publisher, which would open up the world of publishing to an even wider range of authors.

Article Written by Stefanie Hartman
Photo source: Microsoft Clip Art

2012 © Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: Thank you.

Popularity: 2% [?]

Crowdfunding Equity for your Business

Posted on 20 Sep 2011 | Author Stefanie | Comments No comments | Tags

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Lynne Blanchard, one of my top clients alerted me to crowdfunding for your Business and I wanted to pass this info onto you.  In the link you will see her contact info if you’d like to ask her for more information.

“We’re looking at a major paradigm shift both for companies and investors in terms of the motivations for why people invest, changing from return on investment to return on involvement,” says Lyn Blanchard, President of Creekstone Consulting.

Equity crowdfunding is a new method for companies to raise capital, enabled by a technology revolution that has already helped create other crowdfunding platforms like Kickstarter or Rocket Hub. With equity crowdfunding, investors can own a part of a company even with a small contribution done online. This kind of transaction is already legal in some countries and the USA’s JOBS Act will facilitate equity crowdfunding starting in 2013. The potential for unlocking hundreds of millions of dollars in capital, largely from “retail” investors, is expected to help improve North America’s business climate in a time of scarce capital.

The white paper, Measuring the ROI of Equity Crowdfunding (Return on Involvement) is available on the Creekstone Consulting Inc. website for free . “We wanted to make this information available to investors, entrepreneurs and other stakeholders to spark a discussion about equity crowdfunding, which will hopefully help move the Canadian regulatory regime towards where other countries are moving,” Blanchard said. “Canadian investors and businesses risk getting left behind, out-competed by startups and mature companies that can raise funds from an entirely new revenue stream.”

About Creekstone Consulting Inc.

Creekstone Consulting Inc. was founded in 2000. They support companies and organizations to solve problems related to business development, raising capital and achieving value creation. They bring fresh ideas and innovative strategy, business solutions and practical implementation plans, working with businesses and non-profit organizations to generate leading-edge results. Advisors at Creekstone have several decades of experience in management consulting projects.

Media Contact

Lyn Blanchard, President
Tel: 604.926.8847
Fax: 604.922.0552

Creekstone Consulting’s Vancouver office:
Suite #200 – 100 Park Royal South,
West Vancouver, BC,V7T 1A2

Popularity: 4% [?]

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