http://www.hartofsuccess.com Marketing Medium and Joint Venture Sun, 22 Jan 2012 00:29:29 +0000 en hourly 1 http://wordpress.org/?v= http://www.hartofsuccess.com/marketing-business/small-business-marketing/audience/ http://www.hartofsuccess.com/marketing-business/small-business-marketing/audience/#comments Wed, 06 Apr 2011 17:46:54 +0000 Stefanie http://www.hartofsuccess.com/?p=1472 I found this funny website with Crazy Translations and it got me to thinking about why it’s so crucial to understand your target market. Picture this: You’re a big-shot marketing honcho at General Motors in the ‘70s.  One of the global car retailer’s best-selling models is the Chevy Nova.  Comfortable, conservatively stylish for its day, [...]]]> http://www.hartofsuccess.com/marketing-business/small-business-marketing/audience/feed/ 1 http://www.hartofsuccess.com/straight-talk/what-to-do-if-your-new-years-sucks/ http://www.hartofsuccess.com/straight-talk/what-to-do-if-your-new-years-sucks/#comments Wed, 06 Jan 2010 20:08:38 +0000 Stefanie http://hartofsuccess.com/?p=772 Ok, this is a strange blog post I know, but hey- sometimes it happens – and this year – boy did it ever happen to me. So I’m figuring that you may have had a similar bad start to the year – maybe not this year, but at least once in your life – and if you did – please share it with me and if there were any lessons learned. And I tell you what - the best 3 stories will get a special prize! But – hey I may win my own prize. But I figure if my first day was this bad in the New Year, then the rest of the year should be GREAT! Just getting it all out in the beginning.]]> http://www.hartofsuccess.com/straight-talk/what-to-do-if-your-new-years-sucks/feed/ 24 http://www.hartofsuccess.com/straight-talk/all-the-best-to-you-this-season/ http://www.hartofsuccess.com/straight-talk/all-the-best-to-you-this-season/#comments Fri, 25 Dec 2009 13:16:22 +0000 Stefanie http://hartofsuccess.com/?p=767 Wishing you happy holidays for this season! You are probably running to the shops, getting cookies out of the oven, or finalizing your preparations. I understand as every year I celebrate Christmas with my Catholic family, then travel the next day to spend Hanukah with my Jewish in-laws, then it’s my aunt’s birthday, then my [...]]]> http://www.hartofsuccess.com/straight-talk/all-the-best-to-you-this-season/feed/ 0 http://www.hartofsuccess.com/straight-talk/are-you-harnessing-the-most-powerful-advertising-technique-of-all/ http://www.hartofsuccess.com/straight-talk/are-you-harnessing-the-most-powerful-advertising-technique-of-all/#comments Mon, 24 Aug 2009 16:00:58 +0000 Stefanie http://hartofsuccess.com/?p=569 There was a time, not so long ago, when consumers relied heavily on expensive paid advertising to make their spending decisions. Remember this? Before seeing that commercial, viewers may not even have known that their husbands were suffering disdain and mockery due to the rings around their collars. Luckily, the commercial not only educated them about the dreadful plight of grey-collared office workers, but it also offered them a solution -- Wisk Detergent. They would be spared the shame that the poor woman on the commercial suffered. Their washers wouldn't taunt them each time they opened the door.]]> http://www.hartofsuccess.com/straight-talk/are-you-harnessing-the-most-powerful-advertising-technique-of-all/feed/ 1 http://www.hartofsuccess.com/straight-talk/how-can-your-small-business-compete-against-the-mega-corporations-that-cater-to-the-masses/ http://www.hartofsuccess.com/straight-talk/how-can-your-small-business-compete-against-the-mega-corporations-that-cater-to-the-masses/#comments Mon, 10 Aug 2009 16:00:18 +0000 Stefanie http://hartofsuccess.com/?p=560 As you know, I'm a huge believer in setting aside that "get the numbers -beat the competition" approach to business. As our population ages -- people aged forty and older now make up the largest adult population in North America -- more and more entrepreneurs are looking for opportunities that are not only profitable, but meaningful. This often leads to niche businesses -- businesses that are tailored to specific markets that are often overlooked by the large franchises.]]> http://www.hartofsuccess.com/straight-talk/how-can-your-small-business-compete-against-the-mega-corporations-that-cater-to-the-masses/feed/ 1 http://www.hartofsuccess.com/straight-talk/is-your-small-business-doomed-before-it-has-a-chance-because-of-the-declining-economy/ http://www.hartofsuccess.com/straight-talk/is-your-small-business-doomed-before-it-has-a-chance-because-of-the-declining-economy/#comments Fri, 07 Aug 2009 16:00:34 +0000 Stefanie http://hartofsuccess.com/?p=543 In the U.S. in July, employers cut 250,000 jobs and retailers saw a decline in sales for the eleventh straight month. Wall Street is withering in the economic drought, and optimism for recovery anytime soon is low. If you're thinking about starting a small business right now, you might be thinking twice. If you've already started your business, you might be listening to all the bleak predictions on the business news and wondering if you're doomed before you even get started.]]> http://www.hartofsuccess.com/straight-talk/is-your-small-business-doomed-before-it-has-a-chance-because-of-the-declining-economy/feed/ 0 http://www.hartofsuccess.com/video/target-your-email-newsletters-for-maximum-profit/ http://www.hartofsuccess.com/video/target-your-email-newsletters-for-maximum-profit/#comments Wed, 05 Aug 2009 16:00:00 +0000 Stefanie http://hartofsuccess.com/?p=530 You can mail out the most riveting email showcasing your product, but if you don't target it to the right audience, you won't get results. Check out this funny video to see what I'm talking about!]]> http://www.hartofsuccess.com/video/target-your-email-newsletters-for-maximum-profit/feed/ 0 http://www.hartofsuccess.com/straight-talk/what-rule-are-you-following-in-your-advertising-techniques/ http://www.hartofsuccess.com/straight-talk/what-rule-are-you-following-in-your-advertising-techniques/#comments Tue, 07 Jul 2009 20:10:54 +0000 Stefanie http://hartofsuccess.com/?p=503 I just read a great post from Marc Goldman on the importance of having a great affiliate system set-up for your Joint Venture partners. I know there are a lot of entrepreneurs out there who really don’t like having to pay attention to these ‘technical’ details in their online advertising techniques and partnerships – I [...]]]> http://www.hartofsuccess.com/straight-talk/what-rule-are-you-following-in-your-advertising-techniques/feed/ 0 http://www.hartofsuccess.com/straight-talk/what-kind-of-heart-are-you-showing-in-your-advertising-techniques/ http://www.hartofsuccess.com/straight-talk/what-kind-of-heart-are-you-showing-in-your-advertising-techniques/#comments Tue, 07 Jul 2009 20:06:38 +0000 Stefanie http://hartofsuccess.com/?p=496 According to a Yale psychology department study, there are ten words you should be using in your advertising techniques to get the most powerful responses: New, Save, Safety, Proven, Love, Discover, Guarantee, Health, Results, and You (which was listed as the most powerful above all!) As a marketer, knowing these types of things always interests [...]]]> http://www.hartofsuccess.com/straight-talk/what-kind-of-heart-are-you-showing-in-your-advertising-techniques/feed/ 5 http://www.hartofsuccess.com/stefanie/once-again-leaving-the-city-of-vancouver-%e2%80%93-but-still-getting-it-done-in-my-biz/ http://www.hartofsuccess.com/stefanie/once-again-leaving-the-city-of-vancouver-%e2%80%93-but-still-getting-it-done-in-my-biz/#comments Fri, 19 Jun 2009 02:07:01 +0000 Stefanie http://hartofsuccess.com/?p=466 WOW – What an amazing response I’ve been getting for publishing names! Thank you SO much – and keep them rolling in! I’m actually heading off to Europe in a few days (I know – tough life!), but I’ll be checking in throughout my trip and I’m keeping track of those name suggestions to choose [...]]]> http://www.hartofsuccess.com/stefanie/once-again-leaving-the-city-of-vancouver-%e2%80%93-but-still-getting-it-done-in-my-biz/feed/ 1