Stefanie Hartman In The Press

Tag Archive | "Business Strategies"

New Rules for Old Marketing Strategies

Posted on 18 Aug 2014 | Author Stefanie | Comments No comments | Tags

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New Rules for Old Marketing StrategiesThere’s no denying it. Marketing strategies have changed, and they’ve changed a lot. While the role of marketing may not have changed – in that the goal is still to meet the needs and wants of consumers — other factors such as corporate attitude, marketing approaches — not to mention marketing function — and the power dynamic between buyer and seller certainly have. These extensive changes are, for the most part, due to the rapid evolution of technology.

The changes in technology are doubling its pace each year. Today’s marketers are now faced with the additional challenge of working with devices that allow consumers quick and easy access to an endless portal. This facilitated and evolving technology has changed the way businesses connect, collect information and interact. In an attempt to keep up, experts suggest doing whatever it takes:

Marketing team to research department
There was a time employees looked forward to the annual marketing conference, the conference that was arranged each year to educate staff on the latest business advancements. Today, however, your business’s marketing team should really be a research department. Marketing techniques and online tools are advancing at a record pace, again, almost doubling each year, making that annual conference insufficient. Cutting edge marketing is demanding and so is keeping up with all the latest platforms that can help your business.

Change to accommodate social media
There’s a new operator in town and it’s called the consumer. There was a time when marketing was not social, which meant the rest of the business didn’t revolve around what the marketing department did…or didn’t do. Today, however, that is not the case. Social media means your company needs to be an open book. It needs to be social, interactive and responsive.

Exchange old marketing slogans for new multimedia
This new marketing world has experienced a shift from punchy marketing slogans to multimedia content that moves people. To keep your company in the game, consider hiring creative talent that can produce videos, broadcast media, implement technical skills and write content that is meaningful.

On the other side of the marketing coin lies an element that has not changed: a unique selling proposition. It’s just as important now as it was before to be extraordinary, meaningful and to deliver on your promise. Making the effort to always create a better user experience will often result in a repeat user experience.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Stuart Miles / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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The Continuing Evolution of Digital Publishing

Posted on 17 Aug 2014 | Author Stefanie | Comments No comments | Tags

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The Continuing Evolution of Digital PublishingIt’s an accepted norm these days to think ahead into the next decade. With the rapid advancements in technology, changes in how we do business and trends on how we do everything else, it’s not uncommon to read, hear or see individual people and large companies planning for the future.

One of fastest evolving trends on the market today is publishing. While the day of type print and hard covers are not completely extinct, they are on their way out. This old method of literature, which is still kindly referred to as the book, is quickly being replaced by its digital equal, the e-book. The concept of digital publishing matures each year, which has made it a multi-billion dollar business. It has also made it a much simpler way for potential authors to get their books out there.

Finalized numbers show that hardcover sales did suffer a small decline between 2008 and 2011, dropping from $5.2 billion in sales to $5 billion. However, during this same timeframe e-book sales grew at an alarming pace, from $64 million to an outstanding $3 billion. While many remain in denial that traditional publishing is suffering a slow, painful death, book publishers certainly know better.

Content is king, and it is thriving more now than ever before. With large online names like Amazon, book creators and authors are able to connect with their audience through technology. The days of old, meaning the once traditional infrastructure of distributing and selling books, has been replaced by online platforms. This new method has proven to be not only more efficient, but also more profitable. Digital publications are typically sold at a much lower price than print books and yield a much higher profit – anywhere from 41 percent to 75 percent.

Still, as with any growth, there are always growing pains and digital publishing is no exception. Experts such as Joe Hyrkin, CEO of Issuu, a digital publishing platform, notes several of the trends that will help drive the digital evolution of publishing forward.

Content discovery
One thing the Internet has introduced to the world is endless content. Finding special-interest communities and relevant content online is near instantaneous and is an enormous benefit to digital publishing; a feature that print publishing cannot match. Publishing online means connections, sharing, discovering and even direct interaction with fans and other authors. More and more readers are coming together to digitally discuss their passions while they create and share content among their unique communities.

More than 140 characters
Statistics show that Twitter, in all its 140 characters, does have an integral part to play in the success of digital publishing. While Twitter’s short-form content may not be able to get the word out, at least not all of it, tech researchers have found that Twitter still serves a purpose. It’s known to act as a flag, a short-term teaser that alerts followers to long-term content.

Growth, growth, growth
Digital publication offers a unique proposition, one that allows mobile and online advertisers to easily identify their readers. Platforms track user interests, locations and activities, which in turn, allows advertisers to target their audience with relevant ads; another feature print cannot offer. Last year, digital advertising accounted for 22 percent of all U.S. advertising, totaling a hefty $110 billion.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of ddpavumba / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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Tips for the Entrepreneur: Crowdfunding 101

Posted on 16 Aug 2014 | Author Stefanie | Comments No comments | Tags

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Tips for the Entrepreneur: Crowdfunding 101You have a great business idea planned to the last detail and are ready to go forth. If you’re like most entrepreneurs, your next obstacle will be to find some solid financial backing. Instead of the more traditional methods of loans or investors, modern business owners are taking to the alternative route of crowdfunding.

The basics of crowdfunding could not be simpler. It’s a process where aspiring new business owners raise small amounts of money from a large amount of people, usually via the Internet. Sound easy? Well, to a certain degree, it is. Before you begin your campaign it’s important to understand that there are rules in place that govern, or restrict, investment limits. You can learn more about the legalities of crowdfunding at the 2012 CrowdFund Act.

The basics of the CrowdFund Act, which is a section of the U.S. Jobs Act, state that businesses cannot raise more than $1 million dollars over a 12-month period. It also limits investors to 10 percent of their annual income. These two legal restrictions alone may mean crowdfunding is not for you if you’re a business that requires more than $1 million in startup fees. However, for the smaller, and equally valuable fish in the pond, crowdfunding can prove most invaluable.

It’s been estimated that in 2012 crowdfunding raised more than $2.7 billion worldwide. This year, that number is expected to exceed $5 billion. In this seemingly non-stop recession, many small businesses are struggling more than ever to stay afloat. Crowdfunding has offered countless entrepreneurs an extended chance at success by being able to showcase their products and services to the world over the Internet.

There’s an abundant amount of crowdfunding platforms where entrepreneurs can safely request donations and consumers can safely make their contributions. If you’re interested in participating in crowdfunding as a way to raise some much-needed capital, it’s important to know that while each platform or site offers their own unique spin, the general concept of crowdfunding remains the same.

According to Forbes, between 25 and 40 percent of entrepreneurial projects get their donations from their first, second and third level connections. These first three tiers often include family and friends as well as coworkers, acquaintances or other online connections. Once a business begins to attract donations, it is common for the campaign to begin attracting the attention of other, unrelated consumers who will support the campaigns they believe in.

While the concept of crowdfunding can prove easier or better – say if you do not or can not qualify for a traditional business loan – it does take a lot of effort. There is no magic button to make your campaign go viral and begin reaping in the dough. While such things can happen, most crowdfunding campaigns require the project creator to utilize social media, email contacts and local media outlets. Crowdfunding platforms are not the place to ask for handouts, but instead, are an ideal place to show not just what you do, but why you do it.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of jscreationzs / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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Is It True? Are Business Women Dominating the Social Media World? Yes, Say Experts

Posted on 14 Aug 2014 | Author Stefanie | Comments No comments | Tags

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Is It True? Are Business Women Dominating the Social Media World? Yes, Say Experts It’s difficult not to notice how technology and social media have affected the lives of nearly everyone. In our heads-down society – as we text and tweet away – it’s hard not to get caught up in the social media storm. It’s enough to leave anyone wondering who then, are these people buzzing through the lines of our lives? You may be surprised (or not) to learn it’s women, not men, who lead the pack when it comes to online socializing.

The lead is so large, in fact, that experts say women now dominate nearly every social media network out there. As with all rules, there’s always an exception, and in this case, it’s LinkedIn. This professional networking site is the one place where male users outnumber their female counterparts. Otherwise, sites such as Tumblr, Instagram, Facebook, Twitter and Pinterest boast more women than men. And not just by small margins.

According to sources such as Burst Media and Pew Research Center, women are taking over social media. Statistics show that 76 percent of adult American women are Facebook users, checking their account multiple times a day. This compared to 66 percent of U.S. men admitting to be avid Facebook users, of which only 33 percent log in to their account on a daily basis.

Research concludes that American women are the top social media users. This includes all social media platforms. The statistics look something like this:

  • Pinterest: Women 33% Men 8%
  • Facebook: Women 76% Men 66%
  • Twitter: Women 18% Men 17%
  • Tumblr: Women 54% Men 46%
  • Instagram: Women 20% Men 15%
  • LinkedIn: Women 19% Men 24%

Not only do women utilize social media platforms more than men, they use social media on a daily basis. Stats show that 30 percent of American women use social media several times a day compared to only 16% of American men. This means, of course, that it’s women who are more likely to interact with business brands online. Studies have found the average female consumer looks something like this:

  • Access offers and coupons: Women 53% Men 36%
  • Makes comments: Women 28% Men 25%
  • Shows online support: Women 54% Men 44%
  • Stay current: Women 39% Men 33%

Women are also known to access more news through social media platforms than men. Findings show that 58 percent of American women get their daily news via social media, compared to about 42 percent of American men. Are you wondering where these women go for their daily feed? Approximately 58 percent head to Facebook (compared to 42 percent of men), while 52 percent prefer Google Plus, compared to 48 percent of men.

Women are also leading the trend when it comes to mobility, with 46 percent preferring smartphones and 32 percent relying on Tablets. This has lead marketing managers and businesses of every niche to realize that women are driving the growth of visually-based social media and are likely to continue dominating the online world for years to come.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Stuart Miles / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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Workplace Stress and Mortality: Are They Related?

Posted on 12 Aug 2014 | Author Stefanie | Comments No comments | Tags

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Workplace Stress and Mortality: Are They Related? Workplace pressures continue to be a major source of stress for the average adult. Studies remain conclusive that job related stress has escalated progressively over the last decade as more and more workers report experiencing less control and more demands. This model of scientific study – high demands, little employee control – concludes what the working population has assumed for decades: that this class of workers is at the highest risk for cardiovascular disease.

As a matter of fact, a report published by the American Institute of Stress says that job related stress is more strongly associated with health complaints than family or financial issues. They also report that while 80 percent of workers say they experience workplace stress on a daily basis, nearly 40 percent of them admit they need help learning how to manage this stress.

It’s estimated that occupational pressures cost the U.S. industry over $300 billion each year in the way of absenteeism, diminished productivity, accidents, worker’s compensation awards and employee turnover.

Is unemployment the cause of premature aging in men?

Another aspect of job related stress is unemployment. It’s not often a side of the job-coin that is looked at, however, studies show that long-term unemployment can prove to be even more stressful than having a stress-related job.

Over the last decade, British and Finnish researchers have been studying the effects of young men – an average age of 31 — who’ve remained unemployed for 500 or more days. Their study results show that the stress of long-term joblessness in these men may be the reason for their advanced aging.

Their study included 2,713 men and 2,907 women, all of whom had their blood work tested and controlled variables taken into consideration. Study results showed that the men who were without work for significant periods of time – 500 or more days – had a substantially increased risk of suffering a shorter life span. On the other hand, there was no such effect for women. Women who participated in the study were rarely unemployed for 500 days, while others spent time on their family.

Researchers for this study wrote, “The stress resulting from long-term unemployment appeared to be of key importance. Unemployment has been linked with numerous poor health outcomes including mortality, and now also with shorter telomere length, a potential biomarker of premature aging.”

There have been additional studies over the past 10 years that also showed positive connections between accelerated aging and stress. Medical researchers have known for decades that stress plays a key role, not only in cardiovascular disease, but also in depression, psychological distress and infection, all of which results in higher overall mortality. These studies could be a warning about the future of our health as it’s affected by both social and economic stress.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of David Castillo Dominici / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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How Your Online Presence Can Affect Your Offline Business Credit

Posted on 08 Aug 2014 | Author Stefanie | Comments No comments | Tags

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How Your Online Presence Can Affect Your Offline Business CreditFrom acquiring leads to performing credit checks, banks are using social media in ways consumers least expect. According to a CII-PwC survey, 63 percent of respondents confirm that their bank uses social media to gain leads while 50 percent were honing in on social media aggregators to interpret data.

You may now be wondering what all this has to do with the average consumer and even more so with the average business owner. Not only are banks tapping social media platforms to garner new business, they are also exploring online pages and profiles in order to influence their lending decisions.

Lenders are more apt to extend their financial hand if your online profile is well-liked. If you’re a business in need of financial assistance, don’t be surprised to learn your bank has reviewed your online profile. Online reviews, especially for products and services, are now one of the first places lending institutions head to determine your creditworthiness.

Fadel N. Lawandy, assistant professor and director at Chapman University’s Hoag Center for Real Estate and Finance says, “Lenders (think), ‘Are they going to pay me back or not?’” Social media platforms have made answering this question a little easier with the existence of online business profiles.

Over the last decade, more and more companies are utilizing every aspect of the power of social media, and this includes how well their products and services are both perceived and received in the market. Lawandy explains, “if they’re appealing, then there is a high chance of the company being able to sell more products.” This appealing and potential increase in business of course, increases your businesses’ chances of gaining credit.

While not all banks take the social media route, alternative institutions and smaller financial firms that work with higher-risk businesses — those who’ve been denied credit by larger institutions, those with a lack of credit history and even those considered a small business – have applicants with fewer delinquencies and defaults when their social media ‘credit’ has been taken into consideration.

Anaheim-based American Finance Solutions is one company that takes a potential borrower’s online social standing into consideration, having issued more than 10,000 cash advances totaling more than $100 million. The company’s chief executive Scott Griest admits that when an applicant is being taken into consideration, everything from an applicant’s Facebook posts to their Google reviews, and any other relevant online media data, are looked at during the qualification stage.

Griest says that ideally, a borrower will have a good social media standing in that they have favorable consumer reviews and will openly address customer criticism. These types of characteristics display growth in the business, which inevitably, end up being less of a credit risk. He adds, “if on social media (customers give) five stars for a new chef and they need money for new marketing, then that’s good sign.”

Kabbage, an Atlanta-based online credit provider, has advanced more than $200 million to small businesses. They say once their clients are approved for funding they can link their social media accounts to their credit account for future references. If the company sees positive consumer interaction, clients can be offered continually increased credit.

Kabbage says that they have found a trend with their clients: businesses with strong social media customer relationships have 20 percent lower delinquency rates than companies who are not social media active.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Stuart Miles / Free Digital Photos

©Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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3 Core Marketing Skills Everyone Should Learn

Posted on 08 Apr 2014 | Author Stefanie | Comments No comments | Tags

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3 Core Marketing Skills Everyone Should LearnIf you have a business then you have, by default, a role to play in its marketing. Today’s competitive world has made marketing an integral part of the function of a business. Whether you run a small business, own a large company or want to promote a book, you will need to include smart marketing into your daily work routine.

Since marketing can be a complicated subject, many entrepreneurs feel it is best left up to the experts. However, it is possible for every business person to gain at least a few of the core skills necessary to generate successful results.

Get to know Pareto’s Principal
It’s likely you already know this principal but refer to it as many others do, which is the 80/20 rule. Originally it was the mathematical formula created by Vifredo Pareto to describe the wealth of the world: that 20 percent of the population had 80 percent of the wealth.

In business, the 80/20 rule is equally as important for savvy entrepreneurs to recognize that 80 percent of their sales will come from 20 percent of their customers. Understanding where your potential sales lie and where they inevitably come from will tell you what customers to target and thus, where to aim your marketing efforts.

Learn how marketing and communication go hand-in-hand
When you’re trying to market your brand, communication is everything. If you do not possess the ability to get your message out, to entice or attract an audience, it’s quite likely your business will not survive. The communication aspect of marketing is about understanding the needs of your customers and potential audience. Nearly every successful marketing strategy contains a healthy mixture of press advertising, email marketing and those traditional face-to-face luncheons.

Get social!
If you’re still digging both feet in the ground in an attempt to avoid being part of the online phenomena, you need to reconsider. It’s imperative you, or at the very least, your brand, join in the world of social media. If you truly do not enjoy social media – numerous statistics show that women are much more ‘social’, both in person and online, than men – then hire a professional social media marketer.

Regardless of how you feel about it, social media marketing tools are extremely powerful marketing tools that a modern business cannot afford to ignore. Use social media to your advantage by setting up an online page. From there you will be able to collect invaluable consumer information, participate in direct conversations with people and capture vital feedback for no cost other than your time.

Over that last decade, technology has entered the lives of nearly every person on the planet, changing the way we do business. While those all-important traditional business skills certainly continue to hold value, it’s the skills of the modern marketer that will get your business ahead.


About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com

Photo Source: courtesy of Kookkai_nak / Free Digital Photos

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Are YOU Using A Sales and Marketing Calendar?

Posted on 27 Nov 2012 | Author Stefanie | Comments No comments | Tags

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Are YOU Using A Sales and Marketing Calendar?As the New Year comes around I am mindful that the year end business quarter is ending.    It’s a great time to take stock of where you are, and maybe even readjust your strategy or note what is needed to add or change to achieve the goals you have set for the coming months.

The ability to readjust your approach or tactics as you go can mean the difference between successful marketing and sales fizzling.

So the question is:

  • Have you taken stock of where you are?
  • Have you planned out how to schedule attacking your marketing plan?

Just like using a map or GPS system, by noting these markers you can be steps ahead of the competition just by taking stock of where you are.


Using a sales and marketing calendar is something that I recommend and gives you a hands-on ability to ability to allocate time and energy for items critical to your businesses marketing plan.

If you check in with your marketing plans each quarter you will find it a useful way to monitor your progress. I will have an indication if I need to re-adjust something or if I am close to my strategic destination I may be happy to leave things as they are.

I recommend doing this “checking in” as it can allow you to acknowledge not only those things you need to adjust but your successes as well.


Your marketing and sales calendar can give you a keen awareness of which months your promotions are booked, giving you much needed lead in time to take care of the details which can make the difference between a successful outcome or a possible setback.

To build your own sales calendar I recommend taking the following steps:

  • List out all your products and programs. Input them into the appropriate date.
  • Block out time to spend developing your business.
  • Add a sales goal each month.

A sales and marketing calendar can greatly improve your success and is just one of the many resources successful businesses and entrepreneurs use to increase sales, bring in new business and maximize their growth potential.

Article Written by Stefanie Hartman www.stefaniehartman.com
Photo Source: Microsoft Clip Art
Article Source: http://www.businesspartnerships.ca/articles/some_basic_marketing_ideas.phtml
http://marketing.about.com/cs/advertising/a/mktgcalendar.htm

2012 © Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.

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How to Set, Track and Manage Your Goals

Posted on 08 Jan 2011 | Author Stefanie | Comments 6 comments | Tags

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It’s that time of year when you are creating goals to define where you want to go this year or you are reassessing where you are and creating new goals as you grow and your desires change.

Here’s something I’d like you to consider – use this e-book to design the lifestyle or business model that you want - not to think about “I should” or “I need to” goals.  Because once you define what you want – then you can look for ways to outsource or get help with the rest of it.

Having a life that is FUN AND brings in MONEY may be the ultimate goal.

Let’s face it focus is important…without an idea or a target in mind of how you want your life to be like every day you experience something similar to being in a canoe without paddles – great for a while that is until you see that big waterfall drop off ahead.

Exciting for a week, but you will soon get bored or feel overwhelmed by having no direction and millions of ideas and people and suggestions for what you “should be” doing coming at you, a similar feeling to drowning.

Narrowing your focus helps you to actually get things done or do them well.

After all – you are the CEO of your life. A company without direction is a company going bankrupt financially and emotionally.

This e-book was complied by asking 53 Entrepreneurs to give us their best tips on how to set, track and manage goals and in between their great ideas, I have sprinkled in my own direction based on experience plus included a planning guide at the end.  Inevitably there will be someone’s style that will speak to you.

Please grab your copy here and also pre-view the table of contents

It’s only $14.95!!!!

Click Here: http://www.stefaniehartman.com/cmd.php?Clk=2850168

Also if you feel this is something that your database or customers would like, you can re-sell them and keep 50% for every copy sold.  Just Click Here and grab your own tracked sales link.

All the best
Stefanie

How to Set, Track and Manage Your Goals

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Business Olympians

Posted on 04 Oct 2010 | Author Stefanie | Comments No comments | Tags

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What an incredible event we just had in Vancouver!  Wow.

This event was held for my PRIVATE Mastermind Group – This year’s “Business Olympians”.  We took 16 members out of 40 applications. There is ONLY one Private Mastermind offered each year.

We get together regularly on the phone, and in person twice a year.  Every single live event is so different from the previous one.  I learn to accept the unexpected.  The one thing that ALWAYS happens is pure Magic.

The Spring Event which was held in a 22,000 sq foot mansion, rented out just for our private group, equipped with warm waterslides, luxury rooms, fully catered, and the theme of a Pirates mansion.  This place was extraordinary.  It is the private home of a very wealthy entrepreneur, the owner of NuSkin.  The public had not been allowed there before.

Having a private wonderland, and being able to connect with the group over meals, during the sessions and over drinks in the evening or perhaps a water volleyball game – was magic.  That was the event for PURE creativity and million dollar money making ideas and complete business turn around happened at that event.

Seeing the breakthroughs was like watching a movie.

Last week we held the Fall Event in Vancouver, Canada, after all this year’s theme was Business Olympians.  So everyone brought their free Olympic gear and arrived at the home of the 2010 Winter Olympics.

This time it was held in a hotel overlooking the mountains and the Pacific Ocean.  However, to be different, I flew in special teachers who gave a hands-on workshop and EACH person walked away with keyword research information – which will bring in cash flow and eyeballs to your sites, 20 written podcasts, understanding which personal values run their business, what is behind their REAL goals, and the know-how to create promotional videos in 10 minutes flat, and how to edit them, and everything you need to make it darn easy that a 6 year old could follow.

What was so special was the full attention and feedback from the entire group that EACH member is deservedly receives.  The electricity in the room was stunning as every Olympian Member found solutions, marketing plans and strategies that was exactly what they were searching for.  See, that this happens always amazes me.

I am not talking about 1 or 2 great ideas – I’m saying completed solutions and game plans.

But the other magic that happened was seeing grown adults jump for joy, and go crazy with excitement and RELIEF when they realized they could EASILY do what we were taking them threw STEP by STEP.  And each got a chance to do the work there at the event. The laughter and RELIEF of this being off their mind, off their worries, was so dramatic.

Looking around the room I realized that information can be overwhelming at times.  And sometimes you can’t take anymore.

That’s WHY I created this group.

This is the place to get a board of directors on YOUR business – to focus on YOU and HELP you immediately.

This is the place to GET IT DONE – and better than that – get REAL help from the pros.  I mean the pros helping you write, script, film, and edit right there with you, typing, filming for you.

The last piece of magic was seeing how bonded you guys get.  Dinners stretch out, lifetime friendships are formed.

It’s unexplainable.  This magic.

I know only a few people can experience this every year.  But I beg of you, if you want this experience PLEASE apply.  It’s hard some days being a lone entrepreneur, and I don’t know who you are unless you step up and let me know.  To thrive you need to be around people with strong minds, great souls and knowledge of what you are doing.  I speak from experience.  And I keep the price super low.  In fact some people are even doing work for me to pay it off.

I know it’s harder to get in every year because of so many grads re-attending and they always get first available positions.

Applications will begin in December.  But if you would like to request FIRST notice, at least 24 hours to download the application BEFORE it goes to my 100,000 people list, then please post below and let us know which email you’d like us to send it to you and mark your calendars For December 01.

Whenever I am in a room with you all, and so much magic happens to so many GOOD people, my heart soars, and I feel so blessed.  In fact I am sad when everyone goes home.  It’s like missing my dearest closet friends.  I can’t explain it any better than that.

Going through a year of being there through everyone’s ups and doubts, and seeing them blossom into such confidant successful entrepreneurs (far from where many started) to the point of such intimacy that I get teased non-stop at these events by the members – like I said a BIG Happy Family – well in the end, I just feel honored to be part of it.

It makes me PROUD to be an Entrepreneur and be one of YOU.

Thanks guys!  Keep your light shining out there in the world.

Great things are coming your way.

Stefanie

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