There are 2 famous lines in the Jerry Maguire movie. One of them is, of course, “Show me the Money!” But the other one is the one that women always remember because it’s the romantic one – “You had me at hello.”
I think BOTH are relative to business – however, the romantic one is the one that I apply toward my marketing strategies – particularly when it comes to presentations (like teleclasses)!
Did you know that when it comes to your presentation, what you start out with is SO much more important than the last 15 minutes of the “close” at the end?
I can’t tell you how many people I’ve come across that have it all backwards – they put all their time and energy into that final 15 minutes. But the truth is, if you’ve done your job through the first 45 minutes of your talk, you can write a simple, easy sales pitch for the end and you will create massive sales – and way more than you would have otherwise!
I taught this strategy and went through a teleseminar template that I described to Matt Bacak (Internet Marketer), and when he started using it, his sales went up dramatically and immediately. He said my template felt “real” and “the best” to him, it made so much sense to him and he loved the new insight of “You had me at hello”.
The impact was even greater for him as before he spoke to me he had just had meeting with someone that was really salesy and aggressive, which he didn’t enjoy at all – and his sales reflected that. But using this new structure worked for him amazingly! In fact it was the best sales he’d ever done.
What he learned is that your best sales come from you speaking the truth, being who you are, and knowing the structure of what you need to put it in.
You don’t have to be someone that you’re not in order to make great sales! Continue Reading
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