Stefanie Hartman In The Press

Tag Archive | "Advertising"

What Kind of Heart Are You Showing in Your Advertising Techniques?

Posted on 01 Dec 2012 | Author Stefanie | Comments 5 comments | Tags

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What Kind of Heart Are You Showing in Your Advertising Techniques?

According to a Yale psychology department study, there are ten words you should be using in your advertising techniques to get the most powerful responses:

New, Save, Safety, Proven, Love, Discover, Guarantee, Health, Results, and You (which was listed as the most powerful above all!)

As a marketer, knowing these types of things always interests me, but as one who’s interested in the ‘heart’ of business, I’m just fascinated as the feelings behind why these words are so powerful in advertising.

It can be all too easy for any marketer to fall into the trap of making it ‘about me’. I think a lot of that is simply ingrained in us from the older days of advertising – the lack mentality and desperation to say ‘Look at me! Look at me!’ where the one who shows the most glitter gets ahead.

It can be very difficult to trust your marketing on the strength of who you are and the foundation of quality that you provide when you’re living on the fear that someone else may get ahead!

But think about it – if you can provide something unique and novel, your product or service is going to shout ‘NEW’ and ‘DISCOVER’ louder than any of your copy will. If you can offer testimonials and give your honest word to stand behind your product or service, ‘PROVEN’, ‘RESULTS’, ‘SAFETY’ and ‘GUARANTEE’ are spoken out for you.

If your true desire is to make honest money with something you know your audience can afford and pay happily, they’re going to know that they’re SAVING, and while not everything has to do with HEALTH, any product or service you create that contributes to overall balance is going to have an affect there too.

LOVE, of course, can literally show through everything you do – and the more you love what you’re doing and who you’re doing it for, the greater the power of that word will pervade throughout every aspect of your business.

And YOU, of course – your client or customer – they’ll know right away if it’s all about them or not as soon as they stumble across your marketing efforts!

Does this mean you should never use these words in your copy or advertising techniques, simply letting your product or service speak for itself? Continue Reading

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This video is brilliant!

Posted on 21 Jun 2010 | Author Stefanie | Comments 5 comments | Tags

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This is brilliant!

Before there was a term for it, I‘ve been teaching the power of ‘Heart Marketing’ for 10 years. In fact, I believe the reason my web copy won out in million dollar product sales, over more expensive copy writers (face it I had none), was because while others were ‘screaming’ at their consumers, I was dating them.

Now I didn’t read some kind of slimy ‘how to pretend to like my list to capture sales book’ to figure this out. I came by it honestly. I cared. Plus I respect other people and choose to believe that I am writing to highly intelligent, fun loving people. Good people. People I’d love to sit down over dinner and chat with for hours.

So I just treat them as such.

I genuinely care about everyone who takes a moment to read or listen to something I have created. I mean, how great is that they chose to spend 10 minutes with you? That should be appreciated not manipulated.

In your marketing, your emailing and your blog posts, I still have fights with others who say I should NOT post funny or casual posts in my blogs, just keep it business articles. For me that makes no sense. OK, I will put 90% business articles, but hey, we’re all human, so why wouldn’t we all want a more human experience.

As your coach, I hope you do as well with your consumers and marketing. If you have forgotten it – go to the MIT course and read up on the Oprah factor in emails, and in weeks or even days you’ll be well on your way to establishing an incredible relationship with the people you SHOULD be caring about – those that choose to read, buy or come see YOU!

Finally big corporations are catching on.

Comment and Tell me what you think below.

Warmest Regards,

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Should You Advertise the Old-Fashioned Way?

Posted on 26 Aug 2009 | Author Stefanie | Comments No comments | Tags

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Remember the Wisk commercial in my last blog?  Here’s another vintage commercial:

Should You Advertise the Old Fashioned Way?

I bet you didn’t even know you needed Space Food Sticks until you saw that!  LOL!

Out with the old . . . in with the new.   Download your free copy of The Hartman Report now.

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