http://www.hartofsuccess.com Marketing Medium and Joint Venture Sun, 22 Jan 2012 00:29:29 +0000 en hourly 1 http://wordpress.org/?v= http://www.hartofsuccess.com/straight-talk/are-you-harnessing-the-most-powerful-advertising-technique-of-all/ http://www.hartofsuccess.com/straight-talk/are-you-harnessing-the-most-powerful-advertising-technique-of-all/#comments Mon, 24 Aug 2009 16:00:58 +0000 Stefanie http://hartofsuccess.com/?p=569 There was a time, not so long ago, when consumers relied heavily on expensive paid advertising to make their spending decisions. Remember this? Before seeing that commercial, viewers may not even have known that their husbands were suffering disdain and mockery due to the rings around their collars. Luckily, the commercial not only educated them about the dreadful plight of grey-collared office workers, but it also offered them a solution -- Wisk Detergent. They would be spared the shame that the poor woman on the commercial suffered. Their washers wouldn't taunt them each time they opened the door.]]> http://www.hartofsuccess.com/straight-talk/are-you-harnessing-the-most-powerful-advertising-technique-of-all/feed/ 1 http://www.hartofsuccess.com/straight-talk/what-kind-of-heart-are-you-showing-in-your-advertising-techniques/ http://www.hartofsuccess.com/straight-talk/what-kind-of-heart-are-you-showing-in-your-advertising-techniques/#comments Tue, 07 Jul 2009 20:06:38 +0000 Stefanie http://hartofsuccess.com/?p=496 According to a Yale psychology department study, there are ten words you should be using in your advertising techniques to get the most powerful responses: New, Save, Safety, Proven, Love, Discover, Guarantee, Health, Results, and You (which was listed as the most powerful above all!) As a marketer, knowing these types of things always interests [...]]]> http://www.hartofsuccess.com/straight-talk/what-kind-of-heart-are-you-showing-in-your-advertising-techniques/feed/ 5 http://www.hartofsuccess.com/straight-talk/looking-for-ways-to-do-really-targeted-marketing/ http://www.hartofsuccess.com/straight-talk/looking-for-ways-to-do-really-targeted-marketing/#comments Fri, 17 Apr 2009 18:01:55 +0000 Stefanie http://hartofsuccess.com/?p=312 How Are You Finding Your Target Market? I was recently on a Private JV Club student call, and we were brainstorming about the idea:  Who is your Best Client or Customer? This is an exercise that I give to entrepreneurs to be able to profile their best client/customer and use it as a way to [...]]]> http://www.hartofsuccess.com/straight-talk/looking-for-ways-to-do-really-targeted-marketing/feed/ 1