You know, it wasn’t too long ago that I was going around thinking, “What is a podcast, anyway?” – but from all the buzz I was hearing, I knew it was something I really should be doing in my own marketing strategy!
So, when I did decide to get started, I went and found the best of the best to get me on the road to creating my podcast – his name is Scott Paton – the author of Podcasting Unleashed and serious podcasting expert.
Scott showed me that Podcasting is simply a way to distribute audio and video shows via the Internet that let you subscribe to a number of files, also known as “feeds”, and then listen to or watch the program at the time of your choosing.
So, rather than having to go to a web site to see if there is a new MP3 there for you to listen to or receive it via email, which can be blocked by Spam filters, subscribers use a “feed” to deliver the MP3 file directly to them.
Podcasting, much like Blogging did for news and editorials, lets anyone have their own “Radio or TV show”.
While you have always been able to download MP3 files and listen to them on your computer, Podcasting automates a lot of the process. Now an RSS Feed delivers the MP3 file to your computer (when you want), then your computer downloads the MP3 program to your iPod (and that’s where the name came from).
But, you don’t even need an iPod for it to work, as most MP3 player have the software to automate the process. Many people simply listen to the recording on their computer, or even burn it to a CD.
What I get out of that is that podcasting is simply another way for me to connect at a heart to heart, voice to voice, face to face level with my community (and future members of my community!) – which is always something I love – especially when it turns out to be a lot less ‘technical’ than I thought it would be!
2012 © Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.
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