Before there was a term for it, I’ve been teaching the power of ‘Heart Marketing’ for 10 years. I genuinely care about everyone who takes a moment to read or listen to something I have created and so should you. I mean, how great is that they chose to spend 10 minutes with you? That should be appreciated not manipulated.
We all want a more human experience. In your marketing, your emailing and your blog posts, I hope you do this with your consumers and marketing. If you have forgotten it – go to the MIT course and read up on the Oprah factor in emails, and in weeks or even days you’ll be well on your way to establishing an incredible relationship with the people you SHOULD be caring about – those that choose to read, buy or come see YOU!
You may have heard the expression ‘junk in the trunk’, it’s a slang term that refers to someone have a full figured bottom. You know I’m on the treadmill a couple of times a week to reduce my back end – but in your business you really need some junk in the trunk. The bigger the back-end of your organization – the bigger your bank account. You want to maximize your list, have additional profits centers that help bring in money while you sleep and have a system in place that sells to people who already love your stuff – it’s much easier and much more profitable.
I created this section to help you with all aspects of your marketing. The more you love what you’re doing and who you’re doing it for, the greater the power of that word will pervade throughout every aspect of your business.
And, of course – your client or customer – they’ll know right away if it’s all about them as soon as they come across your marketing efforts!
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