If you have a business then you have, by default, a role to play in its marketing. Today’s competitive world has made marketing an integral part of the function of a business. Whether you run a small business, own a large company or want to promote a book, you will need to include smart marketing into your daily work routine.
Since marketing can be a complicated subject, many entrepreneurs feel it is best left up to the experts. However, it is possible for every business person to gain at least a few of the core skills necessary to generate successful results.
Get to know Pareto’s Principal
It’s likely you already know this principal but refer to it as many others do, which is the 80/20 rule. Originally it was the mathematical formula created by Vifredo Pareto to describe the wealth of the world: that 20 percent of the population had 80 percent of the wealth.
In business, the 80/20 rule is equally as important for savvy entrepreneurs to recognize that 80 percent of their sales will come from 20 percent of their customers. Understanding where your potential sales lie and where they inevitably come from will tell you what customers to target and thus, where to aim your marketing efforts.
Learn how marketing and communication go hand-in-hand
When you’re trying to market your brand, communication is everything. If you do not possess the ability to get your message out, to entice or attract an audience, it’s quite likely your business will not survive. The communication aspect of marketing is about understanding the needs of your customers and potential audience. Nearly every successful marketing strategy contains a healthy mixture of press advertising, email marketing and those traditional face-to-face luncheons.
If you’re still digging both feet in the ground in an attempt to avoid being part of the online phenomena, you need to reconsider. It’s imperative you, or at the very least, your brand, join in the world of social media. If you truly do not enjoy social media – numerous statistics show that women are much more ‘social’, both in person and online, than men – then hire a professional social media marketer.
Regardless of how you feel about it, social media marketing tools are extremely powerful marketing tools that a modern business cannot afford to ignore. Use social media to your advantage by setting up an online page. From there you will be able to collect invaluable consumer information, participate in direct conversations with people and capture vital feedback for no cost other than your time.
Over that last decade, technology has entered the lives of nearly every person on the planet, changing the way we do business. While those all-important traditional business skills certainly continue to hold value, it’s the skills of the modern marketer that will get your business ahead.
About the Author: Stefanie Hartman is an International Speaker, Mentor and Marketing Your Expertise Consultant. She is the founder of the home study program http://www.StopTradingYourTimeForMoneyOnlineProgram.com that teaches people how to discover their expertise and redefine their life & income through specific monetization strategies. She is also the Host of the TV Show “Big Ideas-Bite Sized. There is Power in 15 Mins” For more info visit: http://www.stefaniehartman.com
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