Straight Talk

What Is a Podcast?

Posted on 22 Jun 2009 | Author Stefanie | Comments No comments | Tags

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What Is a Podcast?

You know, it wasn’t too long ago that I was going around thinking, “What is a podcast, anyway?” – but from all the buzz I was hearing, I knew it was something I really should be doing in my own marketing strategy!

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Does Starting an Online Business Isolate You?

Posted on 16 Jun 2009 | Author Stefanie | Comments 50 comments | Tags

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RICK FRISHMAN - Author 101

New York News! Need your input…

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Are You Ready to Get It Done TODAY?

Posted on 10 Jun 2009 | Author Stefanie | Comments No comments | Tags

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You’re Getting the First Step in the Door today!

I can hardly believe it’s FINALLY here! I have been sitting on this thing for WAY too long – and the time has come for me to share it with you! (And as a member of my online community, you’re getting exclusive access 10 days BEFORE everyone else does!)

Let me tell you – if you’re an entrepreneur or small business owner, these are the words you’ve been WAITING to hear (I know because this whole thing was created out of my own longing as an entrepreneur to just get some of the help I needed!)

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San Francisco Botox & Internet Marketing Strategy?

Posted on 25 May 2009 | Author Stefanie | Comments 3 comments | Tags

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I recently returned from a whirlwind, fast-paced trip to sunny San Francisco, where I went with my husband to attend a work conference he was speaking at. It was a fun switch for me as he’s usually attending mine!

We had just 1 day to walk around the famous Fisherman’s Wharf, but it was so much fun! There were all kinds of neat shops – antique stores, crab shacks, sweet shops – even a Ripley’s Believe it Or Not store!Just before we hopped on the cable car to return to our hotel, we visited the pub where they invented Irish Coffee. All I can tell you is if there was coffee in my drink, I couldn’t tell! I couldn’t feel my forehead by the second round – so I decided to rename the drink as the San Francisco Botox after that!I went on this trip both to support my husband and to relax and enjoy some time off. I ended up getting some great ideas for my book and having some great conversations with people I met that once again solidified my purpose for helping people to see a different way of earning revenue through things like informational products and Internet Marketing.

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How About a Chance to Win the Joint Venture Partnership of Your Dreams?

Posted on 01 May 2009 | Author Stefanie | Comments No comments | Tags

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How About a Chance to Win the Joint Venture Partnership of Your Dreams?

What would you say if I told you that in a short period of time you could be entering into a Joint Venture agreement with the business partner of your dreams?

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Are YOU Using A Sales and Marketing Calendar?

Posted on 24 Apr 2009 | Author Stefanie | Comments No comments | Tags

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As spring comes into full swing I am mindful that the first business quarter has come to an end and the next is beginning.    It’s a great time to take stock of where you are, and maybe even readjust your strategy or note what is needed to add or change to achieve the goals you have set for the coming months.

The ability to readjust your approach or tactics as you go can mean the difference between successful marketing and sales fizzling.

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Did You Know That When I think of Marketing Strategies, I think of Jerry Maguire?

Posted on 19 Apr 2009 | Author Stefanie | Comments No comments | Tags

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There are 2 famous lines in the Jerry Maguire movie.  One of them is, of course, “Show me the Money!”  But the other one is the one that women always remember because it’s the romantic one – “You had me at hello.” I think BOTH are relative to business – however, the romantic one is the one that I apply toward my marketing strategiesparticularly when it comes to presentations (like teleclasses)!

Did you know that when it comes to your presentation, what you start out with is SO much more important than the last 15 minutes of the “close” at the end? I can’t tell you how many people I’ve come across that have it all backwards – they put all their time and energy into that final 15 minutes.  But the truth is, if you’ve done your job through the first 45 minutes of your talk, you can write a simple, easy sales pitch for the end and you will create massive sales – and way more than you would have otherwise!

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Looking For Ways to do Really Targeted Marketing?

Posted on 17 Apr 2009 | Author Stefanie | Comments 1 comment | Tags

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How Are You Finding Your Target Market?

I was recently on a Private JV Club student call, and we were brainstorming about the idea:  Who is your Best Client or Customer?

This is an exercise that I give to entrepreneurs to be able to profile their best client/customer and use it as a way to amp up their targeted marketing. Normally I would have them do this by looking at their past clients and “profiling” just like on CSI Crime Show, profiling who is their best client, the ones who spend the most amount of money and are the least trouble to deal with (plus more detail on how to duplicate them and market to them).  But you get the idea and you don’t guess – you use your sales reports to actually find out.

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Detox Cleanse For Your Brain?

Posted on 15 Apr 2009 | Author Stefanie | Comments No comments | Tags

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Where do you go to detox?

The other day I went to the vitamin store to get some vitamins, and I was looking at the different cleanses they had and it got me thinking…

In the same way that it’s important to occasionally do a body cleanse, it’s just as necessary to do a detox cleanse for your mind!

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A Marketing Medium – can there be such a thing?

Posted on 14 Apr 2009 | Author Stefanie | Comments 3 comments | Tags

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My inner circle mastermind group met for its first annual live meeting in beautiful sunny San Diego.  All I can say is …wow!

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