There was a time, not so long ago, when consumers relied heavily on expensive paid advertising to make their spending decisions. Remember this?
Before seeing that commercial, viewers may not even have known that their husbands were suffering disdain and mockery due to the rings around their collars. Luckily, the commercial not only educated them about the dreadful plight of grey-collared office workers, but it also offered them a solution — Wisk Detergent. They would be spared the shame that the poor woman on the commercial suffered. Their washers wouldn’t taunt them each time they opened the door.