Small Business Marketing

New Rules for Old Marketing Strategies

Posted on 18 Aug 2014 | Author Stefanie | Comments No comments | Tags

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There’s no denying it. Marketing strategies have changed, and they’ve changed a lot. While the role of marketing may not have changed – in that the goal is still to meet the needs and wants of consumers — other factors such as corporate attitude, marketing approaches — not to mention marketing function — and the power dynamic between buyer and seller certainly have. These extensive changes are, for the most part, due to the rapid evolution of technology.

The changes in technology are doubling its pace each year. Today’s marketers are now faced with the additional challenge of working with devices that allow consumers quick and easy access to an endless portal. This facilitated and evolving technology has changed the way businesses connect, collect information and interact. In an attempt to keep up, experts suggest doing whatever it takes:

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Online Marketing Tip: Learn to Like Google+

Posted on 15 Aug 2014 | Author Stefanie | Comments No comments | Tags

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These days our devices may be overloaded with platform choices and knowing which ones to choose can be overwhelming. However, making hasty decisions could cost you in the long run, especially if you’re involved in online marketing.  Although there are other social media networks known for their ability to share and comment, Google+ continues to gain popularity.

While some joke that only Google employees use Google+, this fast-growing social sharing option has exceeded 540 million users, 300 million of which are active on a monthly basis. Not exactly the Google ghost town others are claiming. Aside from posting and plusing, Google is also a leader in search engine optimization and Google Authorship, two important factors any content marketer needs to care about. Moreover, Google is responsible for Google images, drive, docs, gmail, YouTube and analytics, and are not the networking site to ignore.

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Is It True? Are Business Women Dominating the Social Media World? Yes, Say Experts

Posted on 14 Aug 2014 | Author Stefanie | Comments No comments | Tags

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It’s difficult not to notice how technology and social media have affected the lives of nearly everyone. In our heads-down society – as we text and tweet away – it’s hard not to get caught up in the social media storm. It’s enough to leave anyone wondering who then, are these people buzzing through the lines of our lives? You may be surprised (or not) to learn it’s women, not men, who lead the pack when it comes to online socializing.

The lead is so large, in fact, that experts say women now dominate nearly every social media network out there. As with all rules, there’s always an exception, and in this case, it’s LinkedIn. This professional networking site is the one place where male users outnumber their female counterparts. Otherwise, sites such as Tumblr, Instagram, Facebook, Twitter and Pinterest boast more women than men. And not just by small margins.

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Do You Have Bad Social Media Habits? Find Out What Common Mistakes Businesses Are Making

Posted on 13 Aug 2014 | Author Stefanie | Comments No comments | Tags

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We all know how important social media is to the success of our business, but have you ever given thought to if you’re doing it correctly?  You may be surprised to learn that a great many social media users are not conducting themselves appropriately when it comes to online etiquette.

If you didn’t even know there was such as thing – as social media etiquette – you’re not alone. Turns out many businesses are conducting annoying social media habits. Here is a list of the most common inappropriate uses of social media and how these habits could be ineffectively, affecting you.

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What’s Different About Successful People’s Success Strategies?

Posted on 22 Aug 2013 | Author Stefanie | Comments 1 comment | Tags

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What's Stopping You?

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How to Use Video to Increase Traffic to Your Website

Posted on 01 Aug 2013 | Author Stefanie | Comments No comments

To compete in the battle to generate website traffic you need several tools; desirable products or services, search engine friendly website design and informative content. By using video to interact with your website visitors, you can produce better results.  When you generate website traffic by using interactive video you can capture their interest by providing information throughout your website, not just your homepage. Also Google is working on search engine systems that can track keywords via videos, so in the near future it will become more and more important to have video on your websites or blogs.

Putting all of the pieces in place to generate website traffic is only the first part of the battle: keeping them on your site is the real challenge. I have found that using streaming video generates website traffic for the simple reason that people respond better to moving images and audio. Video is ideal for communicating your message; you can demonstrate products and services in live screen casts or pre-recorded. Using video increases the amount of time your visitor spends on your website giving you more opportunities to expose them to the benefits of purchasing your products and services as they explore all the sections of your website.

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Crowdfunding, Books and Author Success – The New Paradigm?

Posted on 07 Dec 2012 | Author Stefanie | Comments No comments | Tags

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Once upon a time, authors submitted their manuscripts to an agent, who then submitted that manuscript to a publisher. A decision was made whether to publish the work, and the author would receive an advance, less the agent’s fee, of course. That’s still the case for many authors, or at least those going the traditional publishing route, but the world of self-publishing has radically altered the landscape, and there are a few things you need to know.

No Advance

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Applying the Principles of Marketing Warfare to Small Businesses

Posted on 06 Dec 2012 | Author Stefanie | Comments No comments | Tags

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Ask any seasoned business owner what they think the most important part of running a successful business is. Nine times out of ten, they’ll tell you that marketing is the most vital piece of the business puzzle. The same is true especially for those who own and operate a small business or startup. However, most small businesses cannot afford to pursue the same marketing strategies that larger companies can use. Due to this inequality in resources, small businesses are often forced to chase after alternate marketing strategies. During their search for a viable strategy, small businesses often stumble across what is called as marketing warfare strategies.

Business As War?

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A Niche Can Make You Rich: A Proven Entrepreneur’s Internet Marketing Strategy

Posted on 05 Dec 2012 | Author Stefanie | Comments No comments | Tags

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Niches are a perfect solution for the entrepreneur combining it with Internet marketing. What is Niche Marketing and why does it have outstanding long-term potential? A Niche is a small neglected corner of a larger Internet market the entrepreneur can exploit. The successful entrepreneur knows that Internet marketing to a niche audience creates the perfect marriage. Long-term potential comes from loyal customers finally finding answers to problems that plague them but mass marketers ignore. Large corporations are not interested in serving a niche that only adds $2,000 – $15,000 a month to their profits. But an entrepreneur makes a handsome profit by zealously delivering value to the niche through internet marketing.  Essentially, while everyone is fighting over a particular fish, while at the same time there could be a huge amount of other fish that none of your competitors are seeing.

Entrepreneurial Passion An entrepreneur must have passion for the niche that inspires energy to make it all happen. Consider skills, hobbies, or products you know, and find interesting. An entrepreneur with a passion for a niche product but lacking expertise spends time researching it. The successful entrepreneur follows the time-proven Internet marketing formula of solving other people’s problems. The majority of the more than 62 billion monthly Internet searches involve people looking for solutions to problems. The Entrepreneur serves niches by uncovering problems people are looking to solve and deploying an Internet marketing strategy providing answers. You want to become the internet marketing expert these people turn to.

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The Win-Win-Win Incentive Marketing Strategy

Posted on 05 Dec 2012 | Author Stefanie | Comments No comments | Tags

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You may never have heard about an incentive marketing strategy, but certainly, you have participated in someway. Also known as Freebie Marketing, this marketing strategy motivates consumers with some type of reward. The reward varies greatly depending on thousands of variables but almost all product sales will be boosted with an incentive marketing strategy.

Coupons and rebates are a couple of the most recognized incentive marketing strategies but new and very imaginative strategies can be much more effective. The Internet has become a virtual playground for the incentive marketing strategy.

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