Apple announces countdown to 25 Billion App Store Downloads!
In a day or two, some lucky person will download the 25th Billion App sold in the Apple App Store. The winner will receive $10,000 gift card prize.
Small Business Marketing
Quick: Watch customer buying Apps in REAL time.
21 Feb 2012 | 
Stefanie | 
No comments | 
App Creator Store, Apple, Apps, Custom Apps, iPad, iTunes, Small business marketing, Stefanie Hartman
The Importance of Knowing your Audience
06 Apr 2011 | Stefanie | 1 comment |
audience, Business, Company, how to, Marketing, Marketing strategy, niche market, product, products, services, Small business, target audience, target market, target marketing
I found this funny website with Crazy Translations and it got me to thinking about why it’s so crucial to understand your target market.
Picture this: You’re a big-shot marketing honcho at General Motors in the ‘70s. One of the global car retailer’s best-selling models is the Chevy Nova. Comfortable, conservatively stylish for its day, it’s a car that’s on the move – so to speak. Your territory is Latin America and you’re excited to offer this fine vehicle to our neighbors to the south. You hop a flight from Detroit south of the border because you just can’t wait for the dealers to greet you like the conquering hero you know you are. You walk proudly into the first dealership and ask the manager about Nova sales. “Nunca (none),” he says. You’re sure “nunca” is the word for “thousands.” You ask the interpreter for a translation. “None,” he says, “the dealer has not sold one Nova.” What?! How can that be possible?! In the states, dealers can scarcely keep enough on the showroom floor! Why haven’t they sold any?
Are you Ready to Fire Up your Business?
23 Feb 2011 | Stefanie | No comments
I always love when there is a teleseminar series that allows you to learn and enjoy from the comfort of your home, the gym, a beach, wherever you can take your phone or laptop essentially. I’ve just been invited to speak in a groundbreaking tele-seminar series that will change the way you do business in 2011 and beyond (at no cost to you) so I had to let you know about this opportunity.
Fire Up Your Business: The Fast Track to Profits in the New Economy Register here: http://www.stefaniehartman.com/recommendation/fireupyourbiz
The Free Trade Experiment
08 Sep 2010 | Stefanie | 6 comments |
Authors, free marketing items, Marketing, Marketing plan, Marketing strategy, small business entrepreneur, The Free Trade Experiment
I just found this book that I thought was really interesting. It’s called ‘Predictably Irrational’ by Dan Ariely. He’s a pretty interesting guy. He is the James B. Duke Professor of Behavioral Economics at Duke University and a founding member of the Center for Advanced Hindsight. He did an experiment with giving away free items that marketers should read about.
Here’s a brief summary of one of his chapters:
This video is brilliant!
21 Jun 2010 | Stefanie | 5 comments |
Advertising, entrepreneur, heart marketing, Marketing
This is brilliant!
Common Marketing Myths for Authors, Speakers, Experts & Entrepreneurs
19 May 2010 | Stefanie | No comments |
Internet marketing, Millionaires, niche
I am often asked, “What are some of the Common Marketing Myths you’ve seen in this business of niche marketing?”
Well let’s start with marketing a book, since this is often the first info-product people create and it is one that illustrates a valuable lesson.
Are You Harnessing the Most Powerful Advertising Technique of All?
24 Aug 2009 | Stefanie | 1 comment |
Advertising and Marketing, Business, Internet marketing, Marketing, Technorati, the marketing guy, wisk, You Tube
There was a time, not so long ago, when consumers relied heavily on expensive paid advertising to make their spending decisions. Remember this?
Before seeing that commercial, viewers may not even have known that their husbands were suffering disdain and mockery due to the rings around their collars. Luckily, the commercial not only educated them about the dreadful plight of grey-collared office workers, but it also offered them a solution — Wisk Detergent. They would be spared the shame that the poor woman on the commercial suffered. Their washers wouldn’t taunt them each time they opened the door.
Is your small business doomed before it has a chance because of the declining economy?
07 Aug 2009 | Stefanie | No comments |
abundance thinker, Anne Frank, Business, competition, Generous, Hart of Success, lack thinker, Small business, Stefanie Hartman, Technorati, United States, Wall Street
Image via Wikipedia
In the U.S. in July, employers cut 250,000 jobs and retailers saw a decline in sales for the eleventh straight month. Wall Street is withering in the economic drought, and optimism for recovery anytime soon is low. If you’re thinking about starting a small business right now, you might be thinking twice. If you’ve already started your business, you might be listening to all the bleak predictions on the business news and wondering if you’re doomed before you even get started.
Does your business stand a chance?
How can you hone your marketing emails to maximize results?
03 Aug 2009 | Stefanie | No comments |
David Riklan, E-mail, Electronic mailing list, Get It Done, Get It Done Today, Hart of Success, Internet marketing, Marketing, Marketing and Advertising, Self-Growth, Small business, Spam, Stefanie Hartman, Technorati
Image by DavidErickson via Flickr
I just read a terrific post from David Riklan of Self-Growth on the effectiveness of email advertising. He addresses the question: “Does email newsletter advertising really work?” His answer is a firm, “That depends!” Some products — health products, financial services, and help for relationships and self-improvement — tend to fare better than others with online marketing.
Popularity: 2% [?]
What Rule Are You Following in Your Advertising Techniques?
07 Jul 2009 | Stefanie | No comments |
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