Marketing For Speakers

New Rules for Old Marketing Strategies

Posted on 18 Aug 2014 | Author Stefanie | Comments No comments | Tags

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There’s no denying it. Marketing strategies have changed, and they’ve changed a lot. While the role of marketing may not have changed – in that the goal is still to meet the needs and wants of consumers — other factors such as corporate attitude, marketing approaches — not to mention marketing function — and the power dynamic between buyer and seller certainly have. These extensive changes are, for the most part, due to the rapid evolution of technology.

The changes in technology are doubling its pace each year. Today’s marketers are now faced with the additional challenge of working with devices that allow consumers quick and easy access to an endless portal. This facilitated and evolving technology has changed the way businesses connect, collect information and interact. In an attempt to keep up, experts suggest doing whatever it takes:

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The Continuing Evolution of Digital Publishing

Posted on 17 Aug 2014 | Author Stefanie | Comments No comments | Tags

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It’s an accepted norm these days to think ahead into the next decade. With the rapid advancements in technology, changes in how we do business and trends on how we do everything else, it’s not uncommon to read, hear or see individual people and large companies planning for the future.

One of fastest evolving trends on the market today is publishing. While the day of type print and hard covers are not completely extinct, they are on their way out. This old method of literature, which is still kindly referred to as the book, is quickly being replaced by its digital equal, the e-book. The concept of digital publishing matures each year, which has made it a multi-billion dollar business. It has also made it a much simpler way for potential authors to get their books out there.

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Online Marketing Tip: Learn to Like Google+

Posted on 15 Aug 2014 | Author Stefanie | Comments No comments | Tags

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These days our devices may be overloaded with platform choices and knowing which ones to choose can be overwhelming. However, making hasty decisions could cost you in the long run, especially if you’re involved in online marketing.  Although there are other social media networks known for their ability to share and comment, Google+ continues to gain popularity.

While some joke that only Google employees use Google+, this fast-growing social sharing option has exceeded 540 million users, 300 million of which are active on a monthly basis. Not exactly the Google ghost town others are claiming. Aside from posting and plusing, Google is also a leader in search engine optimization and Google Authorship, two important factors any content marketer needs to care about. Moreover, Google is responsible for Google images, drive, docs, gmail, YouTube and analytics, and are not the networking site to ignore.

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How to Use Video to Increase Traffic to Your Website

Posted on 01 Aug 2013 | Author Stefanie | Comments No comments

To compete in the battle to generate website traffic you need several tools; desirable products or services, search engine friendly website design and informative content. By using video to interact with your website visitors, you can produce better results.  When you generate website traffic by using interactive video you can capture their interest by providing information throughout your website, not just your homepage. Also Google is working on search engine systems that can track keywords via videos, so in the near future it will become more and more important to have video on your websites or blogs.

Putting all of the pieces in place to generate website traffic is only the first part of the battle: keeping them on your site is the real challenge. I have found that using streaming video generates website traffic for the simple reason that people respond better to moving images and audio. Video is ideal for communicating your message; you can demonstrate products and services in live screen casts or pre-recorded. Using video increases the amount of time your visitor spends on your website giving you more opportunities to expose them to the benefits of purchasing your products and services as they explore all the sections of your website.

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Applying the Principles of Marketing Warfare to Small Businesses

Posted on 06 Dec 2012 | Author Stefanie | Comments No comments | Tags

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Ask any seasoned business owner what they think the most important part of running a successful business is. Nine times out of ten, they’ll tell you that marketing is the most vital piece of the business puzzle. The same is true especially for those who own and operate a small business or startup. However, most small businesses cannot afford to pursue the same marketing strategies that larger companies can use. Due to this inequality in resources, small businesses are often forced to chase after alternate marketing strategies. During their search for a viable strategy, small businesses often stumble across what is called as marketing warfare strategies.

Business As War?

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A Niche Can Make You Rich: A Proven Entrepreneur’s Internet Marketing Strategy

Posted on 05 Dec 2012 | Author Stefanie | Comments No comments | Tags

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Niches are a perfect solution for the entrepreneur combining it with Internet marketing. What is Niche Marketing and why does it have outstanding long-term potential? A Niche is a small neglected corner of a larger Internet market the entrepreneur can exploit. The successful entrepreneur knows that Internet marketing to a niche audience creates the perfect marriage. Long-term potential comes from loyal customers finally finding answers to problems that plague them but mass marketers ignore. Large corporations are not interested in serving a niche that only adds $2,000 – $15,000 a month to their profits. But an entrepreneur makes a handsome profit by zealously delivering value to the niche through internet marketing.  Essentially, while everyone is fighting over a particular fish, while at the same time there could be a huge amount of other fish that none of your competitors are seeing.

Entrepreneurial Passion An entrepreneur must have passion for the niche that inspires energy to make it all happen. Consider skills, hobbies, or products you know, and find interesting. An entrepreneur with a passion for a niche product but lacking expertise spends time researching it. The successful entrepreneur follows the time-proven Internet marketing formula of solving other people’s problems. The majority of the more than 62 billion monthly Internet searches involve people looking for solutions to problems. The Entrepreneur serves niches by uncovering problems people are looking to solve and deploying an Internet marketing strategy providing answers. You want to become the internet marketing expert these people turn to.

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