There’s no denying it. Marketing strategies have changed, and they’ve changed a lot. While the role of marketing may not have changed – in that the goal is still to meet the needs and wants of consumers — other factors such as corporate attitude, marketing approaches — not to mention marketing function — and the power dynamic between buyer and seller certainly have. These extensive changes are, for the most part, due to the rapid evolution of technology.
The changes in technology are doubling its pace each year. Today’s marketers are now faced with the additional challenge of working with devices that allow consumers quick and easy access to an endless portal. This facilitated and evolving technology has changed the way businesses connect, collect information and interact. In an attempt to keep up, experts suggest doing whatever it takes: