Marketing For Authors

On the Book Tour Circuit

Posted on 15 Sep 2011 | Author Stefanie | Comments 1 comment | Tags

, , , ,

Here is the fourth great installment I found on book tours, from a company that is closing their doors soon, so I thought I would pass it on to you guys!  I found it great that Kevin took the time to write about this topic.  It kind of seems like common sense, but you would be surprised at some of the things people do and say when promoting their products or books.   Kevin speaks to the little voice that creeps inside our heads from time to time, but gives you thoughts to ponder.

I also have a tip about media interviews; I found this out when I was being interviewed for my TV show.  It is shocking how many people actually cancel their interviews which sends the show’s producers scrambling to find a new person for the host to interview.  You be the one to step in and help out.  Call your media stations, especially your local ones and let them know what you are up to (remember the first post in this series and stay tuned for the sixth installment for support with this)

Continue Reading

Getting ready for your book or product promotion

Posted on 13 Sep 2011 | Author Stefanie | Comments 1 comment | Tags

, , , ,

Here is the third great installment I found on book tours, from a company that is closing their doors soon, so I thought I would pass it on to you guys! 

Sometimes there are so many pieces involved in promotions and you want to have every detail perfect that you end up not ever getting your campaign going.  It’s really important to know the pieces involved, but to also remember that what’s more important than being ‘perfect’ is to JUST DO IT!  In this article Kevin describes some of the things you can think about before your book promotion.  Enjoy.

Continue Reading

It’s who you know for your book promotion

Posted on 08 Sep 2011 | Author Stefanie | Comments 3 comments | Tags

, , , , ,

Here is the second great installment I found on book tours, from a company that is closing their doors soon, so I thought I would pass it on to you guys!

There was a study by Microsoft on their IM service and it proved that we really are closer to people than we realize. In this article Kevin talks about asking people for help. I agree with him especially if you make people feel included in the excitement and they begin to have a vested interest in your book doing well, After all this is an exciting time. Ask all your friends, family, neighbors for a favor. Don’t forget you do the exercise at the end. Enjoy.

Continue Reading

Tell me about your Book

Posted on 06 Sep 2011 | Author Stefanie | Comments 11 comments | Tags

, , , ,

I found this great blog series on book tours, from a company that is closing their doors soon, so I thought I would pass it on to you guys!  Enjoy.

All the best, Stefanie

Continue Reading

The Future of Books and the iPad

Posted on 30 Jun 2011 | Author Stefanie | Comments 1 comment | Tags

, , , , , , ,

Wow, the book business is finally catching up with a few publishers looking at new technology.

Watch the videos and read the blog post to see what is coming as publishers struggle to re-invent publishing with technology.

Continue Reading

Publish an Amazon Kindle eBook

Posted on 08 Dec 2010 | Author Stefanie | Comments 1 comment | Tags

, , , , , ,

Few people realize how quickly you can have a book up and published using Amazon’s Kindle reader – when you know how.

Fortunately, you’re invited to a brand new webinar I’ve done with my friend Daniel Hall with Complete Step-By-Step Instructions on Publishing an eBook Today Using Amazon’s Kindle

Continue Reading

How Is the Change in Publishing Companies Going to Affect You as an Author?

Posted on 07 Jul 2009 | Author Stefanie | Comments No comments | Tags

, , , , , , , , , , , , , ,

The Times Are Changing

I’ve been loving seeing all your comments for my publishing house names – keep them rolling in by adding your comment right here! (Remember, the winner gets a shot at a big time publishing contract (we’re talking the works – distribution through Amazon, Barnes & Noble, Amazon Kindle and major bookstores) for you or someone you know.

Continue Reading

Using JV’s to go to Hawaii and be in a Business Book

Posted on 14 Jan 2009 | Author Stefanie | Comments 1 comment | Tags

, , , , ,

Ok…this is cool…all in the same week I was able to go to Hawaii AND be featured in a Business Book and it all happened through the creativity of Joint Ventures.

Hello, or shall I say ALOHA?   I am just returning from a quick escape to the Hawaiian Islands from the snow!  Wait – don’t hate me – yes I was so excited to leave the bitter cold (as would anyone) but I’ll tell you how it turned out not to cost me a cent.  I simply traded my consulting time for a stay at a beach house and cashed in some air miles.  Lesson of the day….What could you BARTER or JV on to get something you’d like this year?

Continue Reading