“Are you ready to become the big fish in a small pond?” asks Scott Gerber of Entrepreneur Magazine. “From aquatic sporting goods for dogs to Michelle Obama-inspired fashion websites, niche products and services have the potential to generate big bucks if they capture the hearts, minds and wallets of a dedicated consumer base.”

As you know, I’m a huge believer in setting aside that “get the numbers -beat the competition” approach to business.   As our population ages — people aged forty and older now make up the largest adult population in North America — more and more entrepreneurs are looking for opportunities that are not only profitable, but meaningful.  This often leads to niche businesses — businesses that are tailored to specific markets that are often overlooked by the large franchises.

Continue Reading

If your answer to that is not a big fat YES, than you’ve got some work to do!

Almost any business person or marketer’s knee jerk reaction when you mention the word ‘competitor’ is an inner cringe.  It’s just the way most of us were raised to think…you’ve got to get ahead or you’ll fall behind, work harder than that other guy, win or lose – you’re either at the head of the game or you may as well not be playing! But business has changed.

Continue Reading

I was recently on a Private JV Club student call, and we were brainstorming about the idea:  Who is your Best Client or Customer?

This is an exercise that I give to entrepreneurs to be able to profile their best client/customer and use it as a way to amp up their targeted marketing. Normally I would have them do this by looking at their past clients and “profiling” just like on CSI Crime Show, profiling who is their best client, the ones who spend the most amount of money and are the least trouble to deal with (plus more detail on how to duplicate them and market to them).  But you get the idea and you don’t guess – you use your sales reports to actually find out.

Continue Reading

The club that puts the #1 Marketing Strategy on the Planet into action for EACH member! Your Network determines your Net Worth.

Gain high-level business strategies, CEO to CEO deal making, peer to peer mentoring, think-tank nights, virtual cocktail parties, local events, family values in business, connect with people around the world waiting to help promote your business through joint ventures.

Continue Reading