Joint Ventures

Business Olympians

Posted on 04 Oct 2010 | Author Stefanie | Comments No comments | Tags

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What an incredible event we just had in Vancouver!  Wow.

This event was held for my PRIVATE Mastermind Group – This year’s “Business Olympians”.  We took 16 members out of 40 applications. There is ONLY one Private Mastermind offered each year.

We get together regularly on the phone, and in person twice a year.  Every single live event is so different from the previous one.  I learn to accept the unexpected.  The one thing that ALWAYS happens is pure Magic.

The Spring Event which was held in a 22,000 sq foot mansion, rented out just for our private group, equipped with warm waterslides, luxury rooms, fully catered, and the theme of a Pirates mansion.  This place was extraordinary.  It is the private home of a very wealthy entrepreneur, the owner of NuSkin.  The public had not been allowed there before.

Having a private wonderland, and being able to connect with the group over meals, during the sessions and over drinks in the evening or perhaps a water volleyball game – was magic.  That was the event for PURE creativity and million dollar money making ideas and complete business turn around happened at that event.

Seeing the breakthroughs was like watching a movie.

Last week we held the Fall Event in Vancouver, Canada, after all this year’s theme was Business Olympians.  So everyone brought their free Olympic gear and arrived at the home of the 2010 Winter Olympics.

This time it was held in a hotel overlooking the mountains and the Pacific Ocean.  However, to be different, I flew in special teachers who gave a hands-on workshop and EACH person walked away with keyword research information – which will bring in cash flow and eyeballs to your sites, 20 written podcasts, understanding which personal values run their business, what is behind their REAL goals, and the know-how to create promotional videos in 10 minutes flat, and how to edit them, and everything you need to make it darn easy that a 6 year old could follow.

What was so special was the full attention and feedback from the entire group that EACH member is deservedly receives.  The electricity in the room was stunning as every Olympian Member found solutions, marketing plans and strategies that was exactly what they were searching for.  See, that this happens always amazes me.

I am not talking about 1 or 2 great ideas – I’m saying completed solutions and game plans.

But the other magic that happened was seeing grown adults jump for joy, and go crazy with excitement and RELIEF when they realized they could EASILY do what we were taking them threw STEP by STEP.  And each got a chance to do the work there at the event. The laughter and RELIEF of this being off their mind, off their worries, was so dramatic.

Looking around the room I realized that information can be overwhelming at times.  And sometimes you can’t take anymore.

That’s WHY I created this group.

This is the place to get a board of directors on YOUR business – to focus on YOU and HELP you immediately.

This is the place to GET IT DONE – and better than that – get REAL help from the pros.  I mean the pros helping you write, script, film, and edit right there with you, typing, filming for you.

The last piece of magic was seeing how bonded you guys get.  Dinners stretch out, lifetime friendships are formed.

It’s unexplainable.  This magic.

I know only a few people can experience this every year.  But I beg of you, if you want this experience PLEASE apply.  It’s hard some days being a lone entrepreneur, and I don’t know who you are unless you step up and let me know.  To thrive you need to be around people with strong minds, great souls and knowledge of what you are doing.  I speak from experience.  And I keep the price super low.  In fact some people are even doing work for me to pay it off.

I know it’s harder to get in every year because of so many grads re-attending and they always get first available positions.

Applications will begin in December.  But if you would like to request FIRST notice, at least 24 hours to download the application BEFORE it goes to my 100,000 people list, then please post below and let us know which email you’d like us to send it to you and mark your calendars For December 01.

Whenever I am in a room with you all, and so much magic happens to so many GOOD people, my heart soars, and I feel so blessed.  In fact I am sad when everyone goes home.  It’s like missing my dearest closet friends.  I can’t explain it any better than that.

Going through a year of being there through everyone’s ups and doubts, and seeing them blossom into such confidant successful entrepreneurs (far from where many started) to the point of such intimacy that I get teased non-stop at these events by the members – like I said a BIG Happy Family – well in the end, I just feel honored to be part of it.

It makes me PROUD to be an Entrepreneur and be one of YOU.

Thanks guys!  Keep your light shining out there in the world.

Great things are coming your way.

Stefanie

Popularity: 4% [?]

Business Olympians

Let’s meet in October

Posted on 26 Aug 2010 | Author Stefanie | Comments 13 comments | Tags

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AUTHOR 101 UNIVERSITY OCTOBER 29-31 IN LAS VEGAS

You know I go to maybe 4 events a year.  Many events have lots of hype but when you show up  (frankly) they can suck.  I am sorry for being so blatant here, but you know it’s true.

However, the event that I return to EVERY year is Author 101 with Rick Frishman.

This is one of the best events.  It is always a PACKED room, and you meet a ton of authors and BIGWIGS.  Rick always invites industry pros and let me tell you – most people don’t even realize or take advantage of this opportunity.  But that’s like life isn’t it?  98% of people don’t do the things that gives them the edge, they just talk.

I am shocked.

Here’s why.   It costs you NOTHING to go up and either ask ME (which I will) or ask Rick to introduce you to a star maker at the event. What MOST PEOPE do at this event is just attend, sit in a chair and watch the speakers.  Listen, you will learn a LOT that way, and I hope you show up to support my presentation. But if you want to be someone who BREAKS through then in between the speakers presentations (on the breaks) CONNECT with those who help to make you a star.

Some may be one of the speakers OR one of the panelists.

EVEN if you have nothing to offer right, now, no book or product, no website.  What you DO have right now is YOU, your heart and your guts.  Nothing beats a face to face handshake, and 2 mins of rapport building that who knows may turn into dinner, that may turn into a million dollar deal next year.  I have seen it happen.

Trust me you won’t get a chance to have a phone call with them.

You might meet someone who SEES your STAR potential.  You might just meet someone who wants to PUBLISH you or MARKET you or turn your ideas into a MOVIE or TV Show next year. Or you might meet someone who just thinks you are so great they want to do a JV with you and you don’t know what yet, just that you are keen to put something together.

So here’s the email about the event.  It’s also 2 for 1 and it’s frankly underpriced.

I suggest if you go to this event – and when you do, COME GET me and ask me to introduce you to ANYONE or EVERYONE.

Be the top 1% , not the rest.

Plus – it’s Halloween- if you’re going to come to Vegas Halloween will be a riot.  Lots of fun.

About the event:

AUTHOR 101 UNIVERSITY is the place to be if you’re an author, publisher or aspiring author. You’ll hear top publishing and marketing experts reveal tools and techniques to get your book published and double or triple your income as an author or publisher.

You’ll hear from…

  • Brian Tracy (he will help you achieve your personal and business goals faster and easier than you ever imagined)
  • Stefanie Hartman (she will help you monetize your expertise and make revenue FROM your book)
  • Rick Frishman (best selling author, Morgan James Publisher and the go-to guy for author publicity)
  • Barbara DeAngelis (one of the most influential teachers of our time, with four NY Times #1 best selling books)
  • Tom Antion (internationally acclaimed Internet Marketing Expert)
  • Loral Langemeier (NY Times best selling author and one of today’s most dynamic and pioneering money experts)

There are 19 other fabulous speakers – AND a Publishing Panel of publishers, agents, and editors that you can meet and talk with. This is going to be an amazing event and it is going to sell out fast.

LITERARY AGENTS are looking for your book – Don’t participate in the recession – this event will change your life!

Go today to www.stefaniehartman.com/recommendation/author101
and get the details and watch videos from some of our previous attendees.

See you there!
Stefanie

Popularity: 10% [?]

Lets meet in October

Wow! Lessons Learned…

Posted on 20 Aug 2010 | Author TaniaH | Comments 9 comments | Tags

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Why to Stretch Yourself…

I just returned from speaking at Nick Nanton’s VIP (and Private) mastermind event in New York City.  I LOVE LOVE, (did I mention) LOVE NYC!

That was a cool experience as I was speaking to mainly Dan Kennedy’s graduates.  Nick hand selected my training piece and I spoke on the $500,000 webinar formula.  I trained, it wasn’t a pitch fest (and I loved that).  It was fun and everyone was taking notes like mad.  In fact Nick asked me to distribute the PDF’s to make it easier for his group.  That’s always my secret goal with speaking – deliver content so they are writing it down.  I am so mean – Ha Ha.

I was reminded of a GREAT SPEAKER LESSON: Train people, just give great content – and then those interested will ask to become your clients because you gave them real help – not a sales pitch.   I just want you to know that I practice what I preach and not only is it less stressful for you as a speaker, and way more fun, but when you are relaxed and just train, you and your material shines though.

So I had one day to work and 1 day to play and I wandered the streets of New York.  What a beautiful city.  There was an open market that extended all the way to Central Park.  It was too much fun; I really enjoy outdoor markets when I travel.  Of course as I came with only carry-on so I could not buy all I wanted.  Which perhaps was for the best.

The best part of that trip was getting to know Nick and his partner Jack as well as their family.  What a dynamo team they have with Lindsey, Jack & Nick.  If you haven’t checked out what they are doing go and see: http://www.nicknanton.com/

Few Days Later…

A few days and 3 planes later I was off to Ocean City Maryland to speak at the Entrepreneur Success Summit.  That was a longer event (3 full days), and didn’t exactly turn out as I thought it would.  870 people were expected and less than ¼ showed up.  I remember walking in on the first day and my stomach just dropped.  I felt a little ill not only for me and the other speakers but for the organizer.  I felt bad for us all.

This was a massive 3-day event with the biggest names in the industry.  And some of them pulled out of speaking due to the lack of attendees.  There was talk of cancelling the event outright.  I can understand that for sure, but I was determined to stay and see it through for those who DID show up plus those who were planning on watching on You Tube and Facebook – live.

What made it tougher was you could feel deflated energy in the room.  Like it was hush-hush, quiet.

SPEAKER LESSON: Raise your energy and BE THERE – fully present no matter if there are 25 people or 2000 people.  Everyone deserves your best.

So I got on stage, even asked everyone to rise and shake out that deflated energy that I was determined to change.  It worked and I had fun training on stage.  People shifted because I shifted.  That’s important for you guys to know – every phone call you take, every interaction, people reflect your energy – so give them your best.

I admit, I worked hard, and because there is less in the room, less energy is reflected back to you so I did feel drained, not only from that but from the back stage drama. I thought I was done, that I could enjoy the next few days, but then I was asked to put together a presentation on the fly for the next day in place of one of the speakers that did cancel.

At first, I was tempted to decline.  I was tired and the easiest thing to do was nothing.  I had fulfilled my obligation.  The easiest thing to do was to go out that night for dinner, and out on the town with people who invited me.  After all, I hadn’t even seen the city.

But I decide to stretch myself and see what happened.  So I was up past midnight, but got it together and you know what – people loved it.  In fact they came up saying they had goose-bumps and chills and walked away with valuable usable tips right away for their business.

Here’s what I PERSONALLY LEARNED from these 2 events:  Stretch yourself.  Going to NY was last minute and very inconvenient for me.  I had family staying at my house for only 3 days, and had to give up 2 days with them to prepare for the trip.  I was also speaking to a sophisticated group and had no idea how my material would land with them.

But in New York I was not only rewarded with new clients, but I felt PRIDE that I did it.  I showed up and pushed myself.

In Ocean City I was rewarded by actually getting some big clients and also some JV’s, but again felt PRIDE that I pushed myself and my second talk (on the fly) turned out great.

Here’s the deal, I hope I don’t sound too preachy here, but the “safe” thing to do is NOT to push yourself.  It’s not to expose yourself.  I could have turned down NY, AND the second talk.  Heck I could have walked away from the whole event – but it is not in my make-up to do that. I need to do what feels right.

Hey, I speak to experts like you all the time, who are gung-ho in the beginning yet when they start to get a little success, sometimes they draw inward or backwards.  They fear what others will think of them, even what the other experts in their industry will say about them.  And essentially what is really happening is YOU are getting bigger.  Your reach is expanding.

Certainly some people (competition) who fear you may talk.  But so what?  Ok, I know it still sucks.  And it does upset me when rumors fly – in fact there was one about me and someone who is just a friend of mine at this last event.  But that will pass, and it’s all Bull**** anyways.  Don’t let it block you (am I going to really care about that rumor in 10 years?? NO!).

The important thing is that the world is waiting for YOU to STEP UP.  When you do step up, guess what – the world comes forward and meets you where you are.  So whenever you get that “unsafe” feeling – most likely you are GROWING – that’s all.  Recognize that and go for it.

My philosophy is that you can’t plan for many of the big things that will happen to you in life – fame, kids, marriage, you can’t plan for all the details and challenges each will bring.  But you can decide to STEP UP and GROW.  To expand yourself – believe me the personal satisfaction and private PRIDE you will feel for just going for it outweighs everything else.

The opposite typically leads to frustration and even depression.

We are always meant to do and learn new things grow & expand ourselves.  Isn’t that what we did as kids – it doesn’t stop just because you reach x age.

If nothing else – you will walk away a richer, deeper person with each step, each time you stretch yourself.  And by doing so, you gain more confidence so that the fear really dissipates.

Isn’t that what life is about in the end anyways?  Isn’t that what leadership is about?

As an entrepreneur – you ARE a leader.

This weekend – why not do something different and out of the norm for you – go do something adventurous and slightly scary, out of your comfort zone, even take a friend, do it together or better yet do it by yourself.

Some suggestions:
Learn to rock climb, ice-skate or ski, go to the track and take a stunt driving lesson. Bake a complicated cake for a party, enroll in a running group or bootcamp.  Do something that you used to do when you were a kid and forgot how to do OR something you have always wanted to do.  Or for work – call a BIG client, or that JV partner you’ve been dreaming of – do something BIG, something outrageous to get their attention.  Take the risk.  Take the step.

Please report back to me – tell us when YOU expanded yourself and how you felt when you did.

I would REALLY be interested in hearing about it.

Thanks!
Stefanie

Popularity: 13% [?]

Wow! Lessons Learned...

Shocked by your comments to me…

Posted on 07 Dec 2009 | Author Stefanie | Comments No comments | Tags

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Thank you so much for all the incredible responses about my “dilemma” of whether to move forward with another Inner Circle group or restructure it.  I was thrilled to see how many smart & empathetic people are out there – and wow – all on my list.  That was so great – awesome advice for any business owner going through the same thing.  I suggest you do a quick read.  It may very well help you in your business.  Click Here

I was shocked though at not only the time many people put into their posts to me but how many people, even those who desperately want to re-new the mastermind this year, were telling me it would be sad for them, but they would support me if I closed it down as they want what is BEST for ME.

Wow.

I am humble person to begin with, but that greatly impacted me.  How often do we hear that from people?  I know I must be doing something right in my business to garner that reaction from people.  I am used to adopting that attitude for you but I have never expected it returned.  How amazing.

In order for so many of you to say that to me, it just proved to me that I AM making an impact with people and you have no idea how great that  made me feel.  After all, I do what I do to HOPE to affect other lives but this was one way you reflected it back to me.  I, like you want to serve others, and I get my motivation to continue when I get feedback that my purpose IS making an impact.

I THANK YOU for that.  Thank you. Thank you.

So you being so gracious to me, you helped me to find a way, find room in my life to HANDS DOWN keep helping and working with my special Inner Circle group.    You are like family to me!   I would MISS you if you weren’t there.

Now I am laughing as I write this cause you guys are either the most brilliant sales people to me (with your sneaky reverse marketing technique) Ha Ha. Or you just opened up my heart and once again REMINDED me of WHY I chose to do this work.

Either way…you guys are so cool!  How blessed I am to be able to know you and work with you.

So here’s what I did…

I am going to work on both…move forward with my ‘capture the big market’ plans (but it may just take an extra few months) and part of that is next year to work on a program where I can train new TEACHERS to carry on my message.  So if you are interested in teaching what I teach – let me know.

As far as the inner circle – I have way too much fun at the live events to give that up – so I streamlined my one-on-one time to what you ‘really use anyway – cut out the fat’ (so you still get that special time working with me solo – and it’s a generous amount – not skimpy) and I will be on majority (if not all) of the mastermind calls but I found an awesome person to step in on the rare occasion I am travelling or something.  But again, it will be rare and feedback from my mastermind partner has been people falling in LOVE with him – so you may want him more than me – Ha Ha.  And of course I will be there full force at the live events.

Plus I added NEW features for this year – that will knock your socks off.

And drum roll please…..I still am keeping it affordable – because as much as I admire others business style to sell less for triple the price I still feel weird about that choice for myself.

Anyways, check it out, see what you think, I feel you will be THRILLED with the NEW design.  And yes it will take up ‘my time’ – so I’m going to require a strong group – so make sure YOU my friend, STEP up and make it worth it for both our lives and time!!!

So it’s on your shoulders now – Ha Ha (that was my attempted evil laugh).

We’re in this together!  I’m not showing up next year – if you show up half-way – so only apply if you’re ready to shine!!!!

PS – for those of you who asked for the private 1 x 1 FULL day for me – go for the Platinum as it’s CHEAPER to buy this package than buy my time separately.  Or don’t – hey my time is the same and I earn more if you book it separately – so I won’t mind if you don’t’ go for it now.  Just PLEASE don’t pass on it now and complain to me later – ok. I seriously have to have a deadline on the Platinum & Gold packages as they begin in the New Year.

I am so excited to hear what you think.

Oh – here’s the link: http://www.hartofsuccess.com/circle

Jeez. Almost forgot that!

Have a GREAT weekend and I’ll be looking over applications next week.

I expect we’ll close the offer by week’s end, judging from last year (which was 2 days).  So please act now if you want this – I can’t bring stragglers in after the teams have been assembled (even really cool stragglers).  Logistically it looks bad for us.  So please check it out.

THANK YOU again for all your comments – you are so amazing!!!

Much love,

Stefanie

Popularity: 2% [?]

Shocked by your comments to me...

Microsoft, Google seal search deals with Twitter

Posted on 24 Oct 2009 | Author Stefanie | Comments No comments | Tags

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I found this article that I wanted to share with you.

Alexei Oreskovic of Thompson Reuters has written an article about a Joint Venture you should know about.

Microsoft Corp and Google Inc have sealed separate agreements to access real-time content from Web phenomenon Twitter, intensifying their battle for a search market that Google now dominates.

Google and Microsoft’s five-month-old Bing search engine, which hopes to take on the current leader, both won access to Twitter’s store of public data in real time, executives at the two companies said on Wednesday.

The long-expected deals are expected to ramp up the efficacy and lure of search results, by allowing users to scan real-time Tweets: 140-character stream-of-consciousness messages that Twitter hosts on its vastly popular website.

But Microsoft appeared to one-up its rival Google, which controls 65% of the search market, with a deal also to include content from social networking site Facebook, one of the Internet’s most visited addresses.

Terms of the deals – which were non-exclusive – were not disclosed.

“In the past few years, an entirely new type of data has emerged – real-time updates like those on Twitter,” said Marissa Mayer, Google’s vice president of search products.

“We have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data.”

Twitter, the three-year-old Web start-up that has become an Internet sensation popularized by celebrities and government, attracts tens of millions of visitors every month.

Qi Lu, president of online services at Microsoft, said data from Twitter could provide “signals” about which content on the Web is most popular and most relevant to search queries.

“You can use those to augment today’s search experience,” Mr. Lu told a San Francisco Internet conference.

From Wednesday, Twitter search results will be accessible on a special section of Bing as a beta, or test product. Microsoft plans to present the most popular Tweets of the moment, while allowing Web surfers to view Twitter messages that contain links to other Web content. Microsoft will filter out spam and other extraneous data.

Conversely, Bing’s Facebook deal encompasses only messages that its 300 million-plus users have flagged as viewable to the public, a practice that is relatively new and not as widespread on the social network, where users typically send messages to groups of friends.

“This is one of the first times that a search engine will be differentiated through access to content. We think Bing will benefit from the right to index and display the tweets almost as soon as they are posted,” JPMorgan said in a research note before Google announced its own agreement.

“As searchers are looking for more and more real-time Web results, we think this partnership will help Bing to improve its user experience.”

Microsoft also inked a deal this year to entwine its search efforts with Yahoo’s.

Yahoo’s chief technology officer, Ari Balogh, told reporters that, generally speaking, any data Microsoft’s search engine has access to would also be accessible to Yahoo under the terms of their partnership.

Yahoo already has been testing the limited inclusion of Twitter messages within Yahoo search results to certain users, he added.

“All content on the Web is relevant to search,” Mr. Balogh said. He thought people would not want to go to three or four sites to access different types of data, such as Twitter results.

Article found at: The Financial Post

Popularity: 3% [?]

Microsoft, Google seal search deals with Twitter

A Busy Month

Posted on 15 Sep 2009 | Author Stefanie | Comments No comments | Tags

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OK. What happened this month?  August was fun, then for some reason everyone I know practically contacted me or is doing something this month. Typically we promote maybe 2-4 events per year for others, so if its weirding you out that this past week we’ve sent 3 – then don’t worry its weirding me out too.    Bu the good news is they are all REALLY cool events that I just wanted to make you aware of (as personally I hate missing out on stuff).

Here’s some things that we are going too:

Will I see you at any of them?  If so, please let me know or find me at the events so I can meet you and make powerful introductions for you.

September 25th – 27th – My Mastermind Group meets in Vancouver – we’re all EXCITED about it. This is a CLOSED event. You can’t even peek into our windows.

Monday Sept 28th – I am speaking at Dov Baron’s $5,000 person event (which I got you 80% off which is amazing) in Richmond so take advantage of it. www.tinyurl.com/qwm-stefanie

Sept 30th – Oct 4th – Engage Now event (see below) in Calgary Alberta. I’ve been invited to dine with Branson, which is hard to pass up, but I am not sure I can do so much traveling in this time, I will have to decide tomorrow.  But if you want to attend you should go as this sounds like a really unique event. See below for details but the Dali Lama, Richard Branson and other mega authors will be there. www.stefaniehartman.com/recommendation/engagenow

October 10/11 – I will have a booth at a San Diego Social Media Conference. Should be interesting.  It’s been awhile since I was a “booth babe”.  But my partner and I are showing off and pre-viewing our social media set up and marketing package there (which we’re not making public till Oct/Nov).

October 30/31 – I will have booth & will be speaking at Rick Frishman’s Author 101 event in Vegas. It’s a smaller more intimate event – will be cool to meet people. PLUS it’s Halloween so I may be partying in Vegas (without my husband which is funny – well not funny for him) or I will have a quiet dinner with my business partner and maybe clients and cool people. www.stefaniehartman.com/recommendation/author101  Either way that’s probably what I’ll tell him I’m doing- oops, I think he’s on this mailing list too.

Today, let me tell you about the Engage Now event:

My friend Gail is putting this together and as a favor to her and Jill who’s also helping out, I wanted to let you know about it.  It certainly is an unusual event that may not come around again.

As I said, the Dali Lama, Richard Branson and other mega authors will be there including Dr. Steven Covey, Barbara DeAngelis, the CEO of Zappos (who just sold for over $900 Million to Amazon). Read more here: www.stefaniehartman.com/recommendation/engagenow

Maybe I will see you at some of these places, if not , I’ll be thinking of you and will bring you any tips I find.

Warmest regards,
Stefanie

Popularity: 2% [?]

A Busy Month

Subject: Is Your Name On the List Below?

Posted on 17 Aug 2009 | Author Stefanie | Comments No comments | Tags

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Subject:  Is Your Name On the List Below?
Image by wsh1266 via Flickr

Wow!  Who says Monday’s are boring?   This is so exciting!

Today is FINALLY the day I can REVEAL the proud winners of the Private JV Club Contest.

Here’s the story:

A few months ago, I asked several of my famous friends to participate in a joint venture contest to help unknowns get a big break.  Many agreed and the JV Club Contest was born.  After 6 weeks of coaching JV Members on how to write a proposal (more…)

Popularity: 4% [?]

Subject:  Is Your Name On the List Below?

How can your small business compete against the mega-corporations that cater to the masses?

Posted on 10 Aug 2009 | Author Stefanie | Comments 1 comment | Tags

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How can your small business compete against the mega corporations that cater to the masses?
Image by Luke Miles via Flickr

“Are you ready to become the big fish in a small pond?” asks Scott Gerber of Entrepreneur Magazine. “From aquatic sporting goods for dogs to Michelle Obama-inspired fashion websites, niche products and services have the potential to generate big bucks if they capture the hearts, minds and wallets of a dedicated consumer base.”

As you know, I’m a huge believer in setting aside that “get the numbers -beat the competition” approach to business.   As our population ages — people aged forty and older now make up the largest adult population in North America — more and more entrepreneurs are looking for opportunities that are not only profitable, but meaningful.  This often leads to niche businesses — businesses that are tailored to specific markets that are often overlooked by the large franchises.

Mr. Gerber’s article, “Five Steps to Building a Successful Niche Business,” gives a terrific example of how the internet has changed the world, creating endless possibilities for entrepreneurs who are following their passion instead of the dollars.  He mentioned Google as an example of how niche businesses can find tremendous success by providing a simple service — a search engine ranked by backlinks — and doing it well.

So how can you profit by serving your specific niche?  Mr. Gerber says:

  • Create a Simple Service. Rather than trying to be all things to all people, choose a specific market that has a specific, unmet need and meet that need.
  • Become the leading expert of your niche.
  • Be Specific, Distinctive and Relevant.
  • Copy, Past and Repeat. Keep hammering that message home.

It’s a new era in business.  Consumers have lost interest in corporations that treat them as numbers or a prize to be won.  If you know what your customers want and set about delivering it with a customer service attitude, they will be drawn to you.  If you approach other entrepreneurs with an eye toward finding win-win ideas, you’ll both grow your business.  Thanks to the internet, you can do both of these in a way that hasn’t been possible before.

If you still wonder whether putting people above profit will dampen your success, remember Google’s declared Code of Conduct:  “Don’t be evil.”  The Google prospectus notes:  “We believe strongly that in the long term, we will be better served — as shareholders and in all other ways — by a company that does good things for the world even if we forgo some short term gains.”

Empower yourself and grow your business by learning more about the changing landscape of business.  Download your FREE copy of The Hartman Report now.

How can your small business compete against the mega corporations that cater to the masses?

Popularity: 3% [?]

How can your small business compete against the mega corporations that cater to the masses?

Is your small business doomed before it has a chance because of the declining economy?

Posted on 07 Aug 2009 | Author Stefanie | Comments No comments | Tags

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Is your small business doomed before it has a chance because of the declining economy?
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In the U.S. in July, employers cut 250,000 jobs and retailers saw a decline in sales for the eleventh straight month.    Wall Street is withering in the economic drought, and optimism for recovery anytime soon is low.  If you’re thinking about starting a small business right now, you might be thinking twice.  If you’ve already started your business, you might be listening to all the bleak predictions on the business news and wondering if you’re doomed before you even get started.

Does your business stand a chance?    (more…)

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Is your small business doomed before it has a chance because of the declining economy?

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Posted on 07 Jul 2009 | Author Stefanie | Comments No comments | Tags

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Enjoy, and smile as you go through the rest of your week! Speaking of Great Advertising Techniques...

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Popularity: 2% [?]

Speaking of Great Advertising Techniques...