Book Marketing

On Publication Day, Feel Big, Start Small

Posted on 20 Sep 2011 | Author Stefanie | Comments No comments | Tags

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Here is the fifth great installment I found on book tours, from a company that is closing their doors soon, so I thought I would pass it on to you guys! I like the title Kevin used for this blog post he wrote – ‘Feel Big and Start Small’  He is right creating a book is a huge accomplishment.  This article Kevin wrote is about starting locally and he gears these articles to a published hardcover or paperback book, but don’t forget that in this day and age your publishing day can actually be for a physical book or it may be an eBook.

I’m all for a physical published book, but I also know that sometimes you may want to start smaller and begin with an eBook format, it’s a great way to show a prospective publisher how well your book is doing.  But either way you go the most important aspect is the campaign you create behind the book.  There is an exercise at the bottom for you.   Enjoy.

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On the Book Tour Circuit

Posted on 15 Sep 2011 | Author Stefanie | Comments 1 comment | Tags

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Here is the fourth great installment I found on book tours, from a company that is closing their doors soon, so I thought I would pass it on to you guys!  I found it great that Kevin took the time to write about this topic.  It kind of seems like common sense, but you would be surprised at some of the things people do and say when promoting their products or books.   Kevin speaks to the little voice that creeps inside our heads from time to time, but gives you thoughts to ponder.

I also have a tip about media interviews; I found this out when I was being interviewed for my TV show.  It is shocking how many people actually cancel their interviews which sends the show’s producers scrambling to find a new person for the host to interview.  You be the one to step in and help out.  Call your media stations, especially your local ones and let them know what you are up to (remember the first post in this series and stay tuned for the sixth installment for support with this)

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Getting ready for your book or product promotion

Posted on 13 Sep 2011 | Author Stefanie | Comments 1 comment | Tags

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Here is the third great installment I found on book tours, from a company that is closing their doors soon, so I thought I would pass it on to you guys! 

Sometimes there are so many pieces involved in promotions and you want to have every detail perfect that you end up not ever getting your campaign going.  It’s really important to know the pieces involved, but to also remember that what’s more important than being ‘perfect’ is to JUST DO IT!  In this article Kevin describes some of the things you can think about before your book promotion.  Enjoy.

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It’s who you know for your book promotion

Posted on 08 Sep 2011 | Author Stefanie | Comments 3 comments | Tags

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Here is the second great installment I found on book tours, from a company that is closing their doors soon, so I thought I would pass it on to you guys!

There was a study by Microsoft on their IM service and it proved that we really are closer to people than we realize. In this article Kevin talks about asking people for help. I agree with him especially if you make people feel included in the excitement and they begin to have a vested interest in your book doing well, After all this is an exciting time. Ask all your friends, family, neighbors for a favor. Don’t forget you do the exercise at the end. Enjoy.

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Tell me about your Book

Posted on 06 Sep 2011 | Author Stefanie | Comments 11 comments | Tags

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I found this great blog series on book tours, from a company that is closing their doors soon, so I thought I would pass it on to you guys!  Enjoy.

All the best, Stefanie

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The Future of Books and the iPad

Posted on 30 Jun 2011 | Author Stefanie | Comments 1 comment | Tags

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Wow, the book business is finally catching up with a few publishers looking at new technology.

Watch the videos and read the blog post to see what is coming as publishers struggle to re-invent publishing with technology.

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Hot Tips for Book Marketing

Posted on 13 Apr 2011 | Author Stefanie | Comments No comments | Tags

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Book marketing and Book Promotion should of great importance to you as an author and know that this is definitely the case where your publisher is concerned. Without a solid book Marketing plan many book authors can experience the ebb and flow of book sales when they first start out. Some never break out of this daunting cycle. They don’t experience the flow of good sales that comes with a consistent marketing plan.   In fact, to increase your daily sales you must have a book marketing / promotion plan put into place that shows the publisher you are marketing to your audience on a daily basis.

Here are 10 easy book marketing tips that will be useful for marketing and promoting your books.

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