Book marketing and Book Promotion should of great importance to you as an author and know that this is definitely the case where your publisher is concerned. Without a solid book Marketing plan many book authors can experience the ebb and flow of book sales when they first start out. Some never break out of this daunting cycle. They don’t experience the flow of good sales that comes with a consistent marketing plan.
In fact, to increase your daily sales you must have a book marketing / promotion plan put into place that shows the publisher you are marketing to your audience on a daily basis.
Here are 10 easy book marketing tips that will be useful for marketing and promoting your books.
1. Create a new book marketing plan or revise your old one to include all aspects of offline and online Marketing. Your book marketing plan will describe your book, what will you do after the book is completed and published. It also describes whom you want to sell your book to or your target audience.
2. Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases.
3. It’s important to create a website specifically for your book that focuses on your book title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse.
4. I’ve seen a lot of people paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. One of your best bets is creating Joint Ventures.
5. Be your own publicist and send a press release along with a review copy of your book to publications in your book’s genre and to book review magazines. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use these on your fliers and back of books.
6. You can create a fan page on Facebook and twitter page specifically for your book; They are great online book marketing tools.
7. Library Press Release – Are you a member of your local library? Once your book has been published, meet with the branch manager and ask them to issue a press release in the library system’s newsletter. (You can write this ahead of time for them.
8. Local Newspaper – Contact your local news publications. Including the citywide and local papers. Explain as a local to your town or city, you have written a book and would like them to do a story on you.
9. Local Radio and T.V. Stations – Contact your local radio station. Preferably one that will have listeners in your target market and also your local T.V. Stations, like breakfast shows. Explain as a local to your town or city, you have written a book and would like them to do a feature on you. Community oriented opportunities are usually easier to secure than national ones in the beginning.
10. Perhaps the most important tip is to recognize that your book marketing and book promotion will be mainly done by you and not your publisher. They will help you with certain aspects of this procedure but you will be best advised to create your own plan with additional back-end products. We work on this with all my students and clients as I know firsthand what publishers are looking for, but most importantly what plan is needed to make your book marketing and book promotion successful.
The success of any book launch campaign depends on a good book and marketing plan; it’s been done many times before and you can do it too.
Use your book promotion and book marketing dollars wisely; go after the local and no-cost strategies first. Make sure to test, test, and test some more before you lay out large sums of money.
All the Best,
Article Written by Stefanie Hartman www.stefaniehartman.com
2012 © Stefanie Hartman Enterprises Inc. You may republish this article, if you keep the article intact as is and credit the authors name and website: “Stefanie Hartman” and website: www.stefaniehartman.com. Thank you.
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