If you have a business then you have, by default, a role to play in its marketing. Today’s competitive world has made marketing an integral part of the function of a business. Whether you run a small business, own a large company or want to promote a book, you will need to include smart marketing into your daily work routine.
Since marketing can be a complicated subject, many entrepreneurs feel it is best left up to the experts. However, it is possible for every business person to gain at least a few of the core skills necessary to generate successful results.