Stefanie Hartman In The Press

Archive | November, 2012

Author Digital Marketing Strategy One

Posted on 29 Nov 2012 | Author Stefanie | Comments 2 comments | Tags

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Thank you so much for your comments on the latest blog posts. Because of the overwhelming response I will continue sharing some insider information on books, marketing, and publishing.  As many of you know, my roots began with dissecting marketing campaigns to see how and why they worked and what, if any, could be duplicated.  This is actually how I put together most of my material.

Therefore I am particularly excited about the next few short, yet inspiring (hopefully) marketing ideas I’ll be sending your way.

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The Importance of Knowing your Audience

Posted on 29 Nov 2012 | Author Stefanie | Comments 1 comment | Tags

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I found this funny website with Crazy Translations and it got me to thinking about why it’s so crucial to understand your target market.

Picture this: You’re a big-shot marketing honcho at General Motors in the ‘70s.  One of the global car retailer’s best-selling models is the Chevy Nova.  Comfortable, conservatively stylish for its day, it’s a car that’s on the move – so to speak.  Your territory is Latin America and you’re excited to offer this fine vehicle to our neighbors to the south.  You hop a flight from Detroit south of the border because you just can’t wait for the dealers to greet you like the conquering hero you know you are.  You walk proudly into the first dealership and ask the manager about Nova sales.  “Nunca (none),” he says.  You’re sure “nunca” is the word for “thousands.”  You ask the interpreter for a translation.  “None,” he says, “the dealer has not sold one Nova.”  What?! How can that be possible?!  In the states, dealers can scarcely keep enough on the showroom floor!  Why haven’t they sold any?

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Cool Websites and Apps

Posted on 29 Nov 2012 | Author Stefanie | Comments No comments

I love finding cool Websites & Apps and wanted to pass them onto you.  Let me know if you have any cool websites or apps you want to share!

Website – parkatmyhouse.com/ca – a site where you can park in driveways of people’s home and save 50% off parking costs near busy traffic areas.

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Hot Tips for Book Marketing

Posted on 28 Nov 2012 | Author Stefanie | Comments No comments | Tags

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Book marketing and Book Promotion should of great importance to you as an author and know that this is definitely the case where your publisher is concerned. Without a solid book Marketing plan many book authors can experience the ebb and flow of book sales when they first start out. Some never break out of this daunting cycle. They don’t experience the flow of good sales that comes with a consistent marketing plan.

In fact, to increase your daily sales you must have a book marketing / promotion plan put into place that shows the publisher you are marketing to your audience on a daily basis.

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How can your small business compete against the mega-corporations that cater to the masses?

Posted on 28 Nov 2012 | Author Stefanie | Comments 1 comment | Tags

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“Are you ready to become the big fish in a small pond?” asks Scott Gerber of Entrepreneur Magazine. “From aquatic sporting goods for dogs to Michelle Obama-inspired fashion websites, niche products and services have the potential to generate big bucks if they capture the hearts, minds and wallets of a dedicated consumer base.”

As you know, I’m a huge believer in setting aside that “get the numbers -beat the competition” approach to business.   As our population ages — people aged forty and older now make up the largest adult population in North America — more and more entrepreneurs are looking for opportunities that are not only profitable, but meaningful.  This often leads to niche businesses — businesses that are tailored to specific markets that are often overlooked by the large franchises.

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How Do You Become an Expert in Your Niche Market?

Posted on 28 Nov 2012 | Author Stefanie | Comments No comments | Tags

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I read an interesting book called “Blink”1 by Malcolm Gladwell, who was recently called one of the most influential thinkers of our time.

He wrote about “Thin Slicing”, or the ability to get a fast amount of information (in the blink of an eye) when you’ve immersed yourself in its study.

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Are YOU Using A Sales and Marketing Calendar?

Posted on 27 Nov 2012 | Author Stefanie | Comments No comments | Tags

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As the New Year comes around I am mindful that the year end business quarter is ending.    It’s a great time to take stock of where you are, and maybe even readjust your strategy or note what is needed to add or change to achieve the goals you have set for the coming months.

The ability to readjust your approach or tactics as you go can mean the difference between successful marketing and sales fizzling.

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The Free Trade Experiment

Posted on 27 Nov 2012 | Author Stefanie | Comments 6 comments | Tags

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I just found this book that I thought was really interesting.  It’s called ‘Predictably Irrational’ by Dan Ariely.  He’s a pretty interesting guy.  He is the James B. Duke Professor of Behavioral Economics at Duke University and a founding member of the Center for Advanced Hindsight.  He did an experiment with giving away free items that marketers should read about.

Here’s a brief summary of one of his chapters:

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Common Marketing Myths for Authors, Speakers, Experts & Entrepreneurs

Posted on 27 Nov 2012 | Author Stefanie | Comments No comments | Tags

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I am often asked, “What are some of the Common Marketing Myths you’ve seen in this business of niche marketing?”

Well let’s start with marketing a book, since this is often the first info-product people create and it is one that illustrates a valuable lesson.

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Are You Harnessing the Most Powerful Advertising Technique of All?

Posted on 27 Nov 2012 | Author Stefanie | Comments 1 comment | Tags

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There was a time, not so long ago, when consumers relied heavily on expensive paid advertising to make their spending decisions.  Remember this?

Before seeing that commercial, viewers may not even have known that their husbands were suffering disdain and mockery due to the rings around their collars.  Luckily, the commercial not only educated them about the dreadful plight of grey-collared office workers, but it also offered them a solution — Wisk Detergent.  They would be spared the shame that the poor woman on the commercial suffered.  Their washers wouldn’t taunt them each time they opened the door.

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