Stefanie Hartman In The Press

Archive | September, 2011

Your Book Tour and How to Plan it

Posted on 29 Sep 2011 | Author Stefanie | Comments No comments | Tags

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Here is the eighth great installment I found on book tours, so I thought I would pass it on to you guys!  This is a good post from Kevin, he has a sense of humor about book tours from the glamorous to unglamorous things that can happen on tour.  Take this one with a grain of salt as many people don’t do book tours anymore, with all the social media launch opportunities available including setting up a proper book launch strategy.  But if you can do one, that’s great.  He basically says here that what is really important  is to match the kind of event that is right for you and your book, and which venue you are going after.  There is an exercise at the bottom for you.  Enjoy.

All the best, Stefanie ————————————— Your Book Tour and How to Plan it.

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Live Event in Las Vegas

Posted on 28 Sep 2011 | Author Stefanie | Comments No comments

I wanted to tell you about an upcoming live event in Las Vegas at Ceasars Palace this coming OCT 7th.

This event is hosted by Dr. Scott Brown for individuals who want to increase their stock portfolio returns whether you are a beginner who wants the right advice from the get go, or a trader with decades of experience, this is the conference for you to set up success in 2012.

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Giving a Great Interview

Posted on 26 Sep 2011 | Author Stefanie | Comments 1 comment | Tags

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Here is the seventh great installment I found on book tours, from a company that is closing their doors soon, so I thought I would pass it on to you guys! Kevin gives 5 great tips for giving a great interview and another resource for you to pick up is a complimentary report I wrote on How to Get Booked as a Guest on TV and Radio http://stefaniehartman.com/freereport.html  Enjoy.

All the best, Stefanie —————————- Giving a Great Interview

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Writing the Perfect Pitch

Posted on 22 Sep 2011 | Author Stefanie | Comments 1 comment | Tags

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Here is the sixth great installment I found on book tours, from a company that is closing their doors soon, so I thought I would pass it on to you guys! When I put up the first installment there was some great comments including that it could be harder to write how you introduce your book than writing the book itself.

In this installment Kevin breaks down the pitch for you, I like that he includes a sample of a pitch and breaks it down for you. There is an exercise at the bottom for you and when doing this list remember the tip for media I mentioned in the fourth installment.   Enjoy.

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Crowdfunding Equity for your Business

Posted on 20 Sep 2011 | Author Stefanie | Comments No comments | Tags

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Lynne Blanchard, one of my top clients alerted me to crowdfunding for your Business and I wanted to pass this info onto you.  In the link you will see her contact info if you’d like to ask her for more information.

“We’re looking at a major paradigm shift both for companies and investors in terms of the motivations for why people invest, changing from return on investment to return on involvement,” says Lyn Blanchard, President of Creekstone Consulting.

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On Publication Day, Feel Big, Start Small

Posted on 20 Sep 2011 | Author Stefanie | Comments No comments | Tags

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Here is the fifth great installment I found on book tours, from a company that is closing their doors soon, so I thought I would pass it on to you guys! I like the title Kevin used for this blog post he wrote – ‘Feel Big and Start Small’  He is right creating a book is a huge accomplishment.  This article Kevin wrote is about starting locally and he gears these articles to a published hardcover or paperback book, but don’t forget that in this day and age your publishing day can actually be for a physical book or it may be an eBook.

I’m all for a physical published book, but I also know that sometimes you may want to start smaller and begin with an eBook format, it’s a great way to show a prospective publisher how well your book is doing.  But either way you go the most important aspect is the campaign you create behind the book.  There is an exercise at the bottom for you.   Enjoy.

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On the Book Tour Circuit

Posted on 15 Sep 2011 | Author Stefanie | Comments 1 comment | Tags

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Here is the fourth great installment I found on book tours, from a company that is closing their doors soon, so I thought I would pass it on to you guys!  I found it great that Kevin took the time to write about this topic.  It kind of seems like common sense, but you would be surprised at some of the things people do and say when promoting their products or books.   Kevin speaks to the little voice that creeps inside our heads from time to time, but gives you thoughts to ponder.

I also have a tip about media interviews; I found this out when I was being interviewed for my TV show.  It is shocking how many people actually cancel their interviews which sends the show’s producers scrambling to find a new person for the host to interview.  You be the one to step in and help out.  Call your media stations, especially your local ones and let them know what you are up to (remember the first post in this series and stay tuned for the sixth installment for support with this)

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Getting ready for your book or product promotion

Posted on 13 Sep 2011 | Author Stefanie | Comments 1 comment | Tags

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Here is the third great installment I found on book tours, from a company that is closing their doors soon, so I thought I would pass it on to you guys! 

Sometimes there are so many pieces involved in promotions and you want to have every detail perfect that you end up not ever getting your campaign going.  It’s really important to know the pieces involved, but to also remember that what’s more important than being ‘perfect’ is to JUST DO IT!  In this article Kevin describes some of the things you can think about before your book promotion.  Enjoy.

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Three things…actually Four.

Posted on 12 Sep 2011 | Author Stefanie | Comments 1 comment | Tags

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I am on my way to Vegas, actually I flew in last night on 9/11.  No drama to report, thank goodness!  I am hiding here for 3 days with 3 of my best gal pals.  Doing some shopping, clinking of champagne glasses and much needed de-stress after a BUSY (non-relaxing) summer.  Lets hope I don’t return with a sunburn.

There are three things that recently came into my inbox that I wanted to share with you…

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It’s who you know for your book promotion

Posted on 08 Sep 2011 | Author Stefanie | Comments 3 comments | Tags

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Here is the second great installment I found on book tours, from a company that is closing their doors soon, so I thought I would pass it on to you guys!

There was a study by Microsoft on their IM service and it proved that we really are closer to people than we realize. In this article Kevin talks about asking people for help. I agree with him especially if you make people feel included in the excitement and they begin to have a vested interest in your book doing well, After all this is an exciting time. Ask all your friends, family, neighbors for a favor. Don’t forget you do the exercise at the end. Enjoy.

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