Remember the Wisk commercial in my last blog?  Here’s another vintage commercial:

I bet you didn’t even know you needed Space Food Sticks until you saw that!  LOL!

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There was a time, not so long ago, when consumers relied heavily on expensive paid advertising to make their spending decisions.  Remember this?

Before seeing that commercial, viewers may not even have known that their husbands were suffering disdain and mockery due to the rings around their collars.  Luckily, the commercial not only educated them about the dreadful plight of grey-collared office workers, but it also offered them a solution — Wisk Detergent.  They would be spared the shame that the poor woman on the commercial suffered.  Their washers wouldn’t taunt them each time they opened the door.

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I just spent some time with my friend and colleague Jill Lublin, the famous publicity expert.  I’m so thrilled that she came to my hometown, Vancouver BC — rarely do experts come here!  If you haven’t taken her one day seminar, you should.  You can find out more about her and her seminar at: www.JillLublin.com. In the meantime, I learned some cool tools.  Here’s a hot tip I wanted to share with you…

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Wow!  Who says Monday’s are boring?   This is so exciting!

Today is FINALLY the day I can REVEAL the proud winners of the Private JV Club Contest.

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Lol!  How often do we imprison ourselves with our old way of thinking?  It’s a new era of business — the cut-throat, competitive business model is out, and an attitude of cooperation and customer service is in.

Learn more. Download your FREE copy of The Hartman Report now.

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“Are you ready to become the big fish in a small pond?” asks Scott Gerber of Entrepreneur Magazine. “From aquatic sporting goods for dogs to Michelle Obama-inspired fashion websites, niche products and services have the potential to generate big bucks if they capture the hearts, minds and wallets of a dedicated consumer base.”

As you know, I’m a huge believer in setting aside that “get the numbers -beat the competition” approach to business.   As our population ages — people aged forty and older now make up the largest adult population in North America — more and more entrepreneurs are looking for opportunities that are not only profitable, but meaningful.  This often leads to niche businesses — businesses that are tailored to specific markets that are often overlooked by the large franchises.

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In the U.S. in July, employers cut 250,000 jobs and retailers saw a decline in sales for the eleventh straight month.    Wall Street is withering in the economic drought, and optimism for recovery anytime soon is low.  If you’re thinking about starting a small business right now, you might be thinking twice.  If you’ve already started your business, you might be listening to all the bleak predictions on the business news and wondering if you’re doomed before you even get started.

Does your business stand a chance?   

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You can mail out the most riveting email showcasing your product, but if you don’t target it to the right audience, you won’t get results.

Check out this funny video to see what I’m talking about!

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I just read a terrific post from David Riklan of Self-Growth on the effectiveness of email advertising.  He addresses the question:  “Does email newsletter advertising really work?” His answer  is a firm, “That depends!”  Some products — health products, financial services, and help for relationships and self-improvement — tend to fare better than others with online marketing.

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