If your answer to that is not a big fat YES, than you’ve got some work to do!

Almost any business person or marketer’s knee jerk reaction when you mention the word ‘competitor’ is an inner cringe.  It’s just the way most of us were raised to think…you’ve got to get ahead or you’ll fall behind, work harder than that other guy, win or lose – you’re either at the head of the game or you may as well not be playing! But business has changed.

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As spring comes into full swing I am mindful that the first business quarter has come to an end and the next is beginning.    It’s a great time to take stock of where you are, and maybe even readjust your strategy or note what is needed to add or change to achieve the goals you have set for the coming months.

The ability to readjust your approach or tactics as you go can mean the difference between successful marketing and sales fizzling.

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There are 2 famous lines in the Jerry Maguire movie.  One of them is, of course, “Show me the Money!”  But the other one is the one that women always remember because it’s the romantic one – “You had me at hello.” I think BOTH are relative to business – however, the romantic one is the one that I apply toward my marketing strategies – particularly when it comes to presentations (like teleclasses)!

Did you know that when it comes to your presentation, what you start out with is SO much more important than the last 15 minutes of the “close” at the end? I can’t tell you how many people I’ve come across that have it all backwards – they put all their time and energy into that final 15 minutes.  But the truth is, if you’ve done your job through the first 45 minutes of your talk, you can write a simple, easy sales pitch for the end and you will create massive sales – and way more than you would have otherwise!

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I was recently on a Private JV Club student call, and we were brainstorming about the idea:  Who is your Best Client or Customer?

This is an exercise that I give to entrepreneurs to be able to profile their best client/customer and use it as a way to amp up their targeted marketing. Normally I would have them do this by looking at their past clients and “profiling” just like on CSI Crime Show, profiling who is their best client, the ones who spend the most amount of money and are the least trouble to deal with (plus more detail on how to duplicate them and market to them).  But you get the idea and you don’t guess – you use your sales reports to actually find out.

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The other day I went to the vitamin store to get some vitamins, and I was looking at the different cleanses they had and it got me thinking…

In the same way that it’s important to occasionally do a body cleanse, it’s just as necessary to do a detox cleanse for your mind!

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My inner circle mastermind group met for its first annual live meeting in beautiful sunny San Diego.  All I can say is …wow!

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I talk about the term I coined called the Next Evolution in Business, which essentially means that instead of trying to crush your competition, you actually work WITH them!  It is where the future of business is headed.

You probably feel similarly, but sometimes doubt can come up – for example, is it true that the nice guys finish last? Is it only the selfish people that earn top dollar or can the person with heart and there to serve others also be rewarded financially?

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If you’re like most online entrepreneurs & Internet Marketers, you probably upgrade your computers, your telecommunication systems, your office equipment, and your software and database management systems on a fairly regular basis. (I know I’m always one for new gadgets and technology!)

But are you upgrading your internet marketing strategy just as often?

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What's Stopping You?

When I was working my way through university in the summers, I had a job at a totally rustic resort that was only accessible by sea plane – it was that remote!  This place catered to high powered American executives that paid quite a lot to stay in the lodge, fish, and just get away from it all.

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I have to type fast…I’ve been brewing for a while on an idea and I can finally begin to reveal it.  I’ve told some people in confidence and they’re saying it is brilliant and THEY WANT IT.  Shouting at me.  Which is cool.   Anyways, I wanted to share it with you first, it won’t be public for a while, and I can only let 75 people in on it…but I HAD to send this to you right away!

Can u believe its April 01st today?  Wow. How fast time goes.

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