Common marketing myths – I am often asked, “What are some of the Common Marketing Myths you’ve seen in this business of niche marketing?” Let’s use some now to help illustrate the power of a back-end strategy. I’ll test you on some common marketing myths, so write them down. As you’re reading this, if you get them correct you will get something for it, because in business, the people who pay attention are the ones who are going to get ahead in life.

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Once I take my book to Best-Seller status I’ll be rich and home free!
Fact or Fiction? (take a guess)

There are many benefits and reasons you want to take your book to best-seller status. Having a best-selling book gives you credibility, helps you to gain publicity and media attention. It’s a lovely gold sticker on your book. In fact, I help authors do that. Ken Foster, asked me to help him do just that and 6 weeks later we took his book Ask and You Will Succeed to #1 best-selling status on Amazon.com on the date we predicted, and beat out The South Beach Diet, The Da Vinci Code and Dr. Phil McGraw.

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You need to put thousands of dollars into a marketing campaign before you see any return.
Fact or Fiction? (take a guess)

The only people that will tell you that are advertising agencies or other entrepreneurs that are still working off a marketing plan that isn’t working for them. I don’t know if you’ve noticed, but to advertise in magazines 7 times or more (which is what the industry recommends) is not cheap. There are much easier ways to get your name and product out in front that cost you nothing or very little on the front end. One of them is doing Joint Ventures with other people where you “borrow” their database, their customers, and even their website to sell your product – all at no cost to you, which is why I started the www.PrivateJVClub.com

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Once I write my book, my publisher will be in charge of getting my book out there so I don’t need any marketing strategies.
Fact or Fiction? (take a guess)

This may be one of the biggest misconceptions that many new authors soon discover.  You and you alone will be responsible for getting your product out there, creating the sales and determining your own income.  In fact, many publishers today won’t even take on new authors unless the author can demonstrate they understand all this by submitting a marketing plan that describes all the different ways they’re going to get their product out there.  You need to know this.  You are in charge of marketing your book, product or service and you better have a big back–end strategy that sells additional product, keeps your clients happy and coming back.

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If you got these three questions correct – please pick up a free gift  waiting for you – a report on How to get Booked for TV and Radio Shows.

Building a back-end strategy is crucial to your business; don’t let any inexperienced marketer tell you otherwise.

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